In this episode, of the Delivering WOW Dental Podcast, Dr. Anissa Holmes talks about a game changer for your dental practice – Facebook ad targeting. Dr. Holmes discusses why you must test and measure every strategy that you use to market your practice, as well make sure that you clearly define your target audience.
Dr. Holmes dives deep into which posts are most effective for dentists to grow their Facebook community, as well as shares specific ways that you can increase the ROI of your social media investment.
Dr. Holmes shares 4 strategies for target marketing, which includes targeting your own custom audience, targeting your Facebook fanbase, targeting by demographics and interests, and creating lookalike audiences.
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