And the excitement with Live Video continues every day…
Facebook has just announced 3 BIG new features which they will be rolling out to Facebook Live, their live-streaming platform built into Facebook.
The platform will soon let you do two-person remote broadcasts, pre-schedule your streams and create a virtual waiting room for viewers and broadcast with MSQRD's face masks.
OK so what does this mean for Dentists?
This means that dental practices will be able to pre-schedule the time that they are going live, so that the users can hang out and wait for a broadcast to start. This will allow Facebook to send users a notification before the stream starts so they can be waiting when you go live.
The other new features will allow you to invite a friend to your broadcast and use filters, such as those available in Snapchat, to go live with a mask on.
Another big announcement was made yesterday, as it relates to live streaming, this one with YouTube:
“Today, we are announcing a new chapter in bringing the power of live video to creators everywhere. Soon, we’ll be putting the power of YouTube live streaming in the palm of your hands.
YouTube mobile live streaming will be bakes right into the core YouTube app. You won't need to open anything else, just hit the big red capture button right there in the corner, take or select a photo to use as a thumbnail, and you can broadcast live to your fans and chat in near real time.”
2016 is the year of LIVE video. Dental practices who are early adopters will have the advantage.