One of the first things you’ll learn after making the decision to grow your dental practice is you’ll never scale your practice if you try to do everything yourself.
If you want to grow, you’ll need help. Internally, this means finding the right team to transform your practice, so you won't have to do everything yourself. Internal team members can take tasks off your hands and help you document and implement systems to help your practice run without you.
It also means looking outside of your practice to hire specialists and coaches. The benefits of engaging outside help include being able to get experienced, independent help without having to commit to a costly, expensive relationship. Engaging a specialist or coach on a part-time or project basis is much easier than committing to a full-time team member.
If you’re only getting help with projects and tasks, however, you’ll miss out on three key things every dentist needs to build a practice that can run without them.
These three things make you more productive, organized, and effective. They keep you focused when times are good. And they prop you up when times are tough. Collectively, they can help you turn a good practice into a thriving one.
Building a thriving dental practice requires consistent work in six areas. Without someone helping you stay accountable and pushing you forward, it's easy to try to cut corners, lose focus, or procrastinate.
Having someone in your corner who pushes you to keep moving forward, checks in with you to make sure you’re progressing, and isn’t afraid to call you out if you start to lose focus is critical to maintaining momentum.
Accountability is usually found through a trusted friend or colleague who agrees to be an accountability partner to you or through an independent business coach whom you hire to help guide you.
2. Organized and customized information.
Information is a commodity. It’s everywhere. Organized and customized information is extremely valuable, however.
You can learn anything you want through a simple Google search. I guarantee there’s a how-to guide, YouTube video, blog, article, or white paper on any topic you can think of.
So why is organized and customized information so valuable if free information is everywhere? So many reasons. Here are two very important ones. First, free information is usually very generic. You can find a how-to guide for anything, but it might not work for you. Relevant information helps you avoid the time-consuming and often costly task of weeding through irrelevant information or advice that doesn’t work for you.
Second, most people don’t even know what to search for. For example, you might know you want to learn how to run Facebook ads for your practice. If you just search for how to run a Facebook ad, you’ll find some information. But you might not find information about sophisticated techniques that can get you returns as high as 5000%. Having someone collect and organize customized information removes you from the equation and helps you get better results. In other words, it helps you spend less time and make more money.
Organized and customized information is often provided by experienced specialists or coaches, each of whom needs to be up to date on the latest information in their specialized field to get you the best information for you.
3. Unbiased advice.
You’ll never grow your practice to its full potential if you surround yourself with people who will agree with everything you say.
Whether it’s your team members, outside specialists, or a business coach, make sure everyone knows a vital part of their performance involves telling you the truth. Let them know that’s what you expect.
This is very difficult with internal team members because they rely on your practice for their full-time income and are often conflicted. Also, most people say they want people to tell them the truth, but don’t really want that, so team members are naturally hesitant. Over time, you can gain their trust, however. Also, they’re often too close to the details of the day-to-day operation to identify issues and solutions.
Unless and until you build a team of people who can see things objectively and aren’t afraid to tell you the truth about your practice (and yourself) to help you grow, you’ll need to rely on outside consultants or business coaches, who are removed from the day-to-day operations enough to look at your practice with fresh eyes. They’re hired to be independent eyes and voices. Make sure they know that.
The sky’s the limit with these three things.
Dentists who have accountability, organized and customized information, and unbiased advice are the most focused, have the best information available, and get advice they know isn’t tainted by someone else’s personal fears or desires. This gives them a big advantage when growing their practice.
From where do you get your accountability, information, and advice? How could you be more accountable and get better information and advice?