Facebook pages are the base for both organic and paid outreach on the best social media platform in the world. Once you set up your dental Facebook page and complete your profile, you’re ready to start posting and engaging with fans, prospects, and patients.
If you’re new to Facebook for dentists or social media marketing, it might be a challenge to know what to post! Many dentists who struggle with that challenge end up posting boring content that doesn’t get attention or earn engagement, or they leave their pages sitting inactive for months. If that’s you, you’re losing a great opportunity!
Facebook posts don’t have to be complex. A well-planned simple post can be just as effective as—if not more effective than—a highly produced one.
If you’re stuck and don’t know what to post to your Facebook page, don’t worry. Here are four simple types of Facebook posts that will help you get started like a pro!
Dental Facebook Posts about Current Promotions
Patients love promotions. They love getting deals. If you’re discounting a procedure or offering a free or low-cost, add-on service, post it to Facebook with a call to action encouraging people to schedule an appointment.
If you haven’t offered a promotion, consider doing so. It’ll give you something that connects well with Facebook fans, and the cost of your discount gets you a new patient and is a marketing investment into a longer-term relationship or add-on services with that patient.
Dental Facebook Posts that Show You Care
Some of our best Facebook posts are ones that highlight the ways we give back to our patients, team members, community, organizations, and individuals.
Make giving back to your patients, team members, community, organizations, and individuals a priority for your practice, and share it on Facebook. People love seeing others making a difference and will notice you doing so in a positive way!
Dental Facebook Posts that Ask Questions
Post an image with a question for your community. One we use asks, “What is the ONE thing preventing you from having the smile of your dreams?” When we asked that in our practice, we earned over 70 engagements and reached thousands of people.
Dental Facebook Posts that Share Excitement
When you get excited about something, record a short video sharing your excitement about it, and post it to your page. Better yet, record the video live on your page.
Some of our best “excitement” posts include big announcements about our practice or one of our team members, announcing charity efforts like a food drive or road race, or giving tours of our office when someone compliments it. You want to share that excitement with more people or show video testimonials.
When you’re excited about something, people will be more drawn to you and the cause you’re posting about. Because of that, they’ll be more likely to pay attention for longer, interact with your post, and take action to schedule an appointment with you!
Are You Running out of Things to Say on Your Dental Facebook Page?
If you struggle to know what to say on your dental Facebook page, you’re not alone. Thousands of dentists struggle to know what to post.
By following these three guidelines, you can always have something to post, whether it’s a promotion, showing you care (or your teammate cares), asking a question, or sharing excitement, you’ll never run out of things to say.
Keep a dozen or so relevant questions in a folder so you always have a question to ask. Rotate your promotions on a monthly basis, and post about the promotion several times that month. Maintain a central database of testimonials you can share over and over again.
TAKE ACTION TODAY:
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