Facebook for dentists is one of the most powerful ways to connect with patients and grow your practice. Making your office’s Facebook page more impactful is simpler than many people think. It doesn’t take a tech genius or full-time effort to make your dental Facebook page among the best in the business, so you can build your brand and attract new patients.
Here are six things the best dental Facebook pages do that make them so effective at attracting new patients. If you don’t already have one, follow these steps to set up a Facebook page for your practice and make sure it has these things in place. If you already have one, put these six things in place today to take your Facebook page to new heights!
1. Your dental Facebook page must have complete practice contact information.
Make sure your practice name, address, phone number, website, and any other contact information you want to use are complete and accurate. Having complete and accurate contact information on sites like Facebook helps with local search engine optimization by creating a bigger web presence and gives people multiple ways to reach out to you when you make an offer or if you use Facebook to fill last-minute cancellations.
2. Your page must have accurate hours of operation.
Very little annoys potential patients as much as calling or trying to make an appointment when you say you’re open, only to find out the hours listed on your Facebook page or website are inaccurate.
3. Your profile picture and cover images must be professional, hi-res images that convey your practice’s culture.
These images will be many people’s first impression of your practice. High-quality images that convey your practice’s culture make sure that first impression is a good one and lets potential patients know what makes your practice different and better than others.
4. Your about section must include complete and accurate statements about what makes your dental practice different.
Let people know why your practice is different and better. Tell them about your practice’s culture. Let them know about on-time guarantees, VIP service, and all the other things that make your practice amazing, and fill out your Facebook practice story with another professional, hi-res image to let people learn even more about what makes you great!
5. Add trusted team members to your dental office Facebook page’s list of team members.
Facebook now lets you feature team members on your page. This will link your page to their profile and show their name and profile picture on your page.
6. Your button under your dental Facebook page cover photo must be set how you want it.
Make sure the big blue button under your cover photo encourages people to engage with your dental practice how you want them to, not just how it’s set by default. For example, you can set it to send you a Facebook message, schedule an appointment, or call your office. The big blue button is one of the most prominent features of your page and stays shown even as they scroll down. Make sure it directs people where you want them to go!
How does your dental Facebook page stack up?
With these six simple things in place, your dental office Facebook page will be ready for you to add high-impact dental Facebook posts and start promoting your Facebook page so you can build a loyal audience and attract new patients to your office!
For more help building the best dental Facebook page to grow your practice, check out the team of expert coaches, training, and resources we offer in our signature Delivering WOW Platinum Mastermind Program. Also, join thousands of other dentists helping each other in my Free Dental Marketing and Profits Facebook Group!
You can also check out my free guide: Facebook for Dentists: The Definitive Guide to Regularly Attracting New Patients to Your Dental Practice right here.