Dental marketing has come a long way since the days of phone-book advertising and TV or radio commercials. Traditionally, the only ways to attract patients to a dental practice were slow, expensive, and ineffective. With dental internet marketing, however, marketing your practice has never been faster, more affordable, and effective.
Here are three of my favorite ways to get patients online.
1. Facebook Marketing for Dentists
Facebook for dentists is one of my favorite tools for growing your practice online. From setting up free dental Facebook pages to sophisticated targeting through Facebook’s advertising platform, Facebook is the fastest and most effective way of building relationships with potential patients.
If you’re just getting started with Facebook, building and optimizing your dental Facebook page is a free first step toward building your Facebook presence.
After building and optimizing your Facebook page, your next step is to share stories, images, and videos about your practice. The best dental Facebook posts show people your vision for your practice, describe what makes your practice different than others, and celebrate the amazing things your practice, patients, and team members are doing in the community. These types of posts make deep connections and get noticed.
With a Facebook page up and running, you can then take advantage of Facebook’s powerful advertising network. Want to offer a special to people with upcoming birthdays? Facebook can connect you with local people with upcoming birthdays. Want to post an offer to current patients? Facebook lets you upload their contact information and present ads to any who have a Facebook account. Want to attract new people who are more likely to be interested in becoming your patients? Facebook lets you target people who visit your website but aren’t yet patients.
This is just the beginning of how powerful Facebook can be to build your practice.
2. Online Marketing Funnels for Dentists
Imagine being able to onboard patients 24/7/365 without even having to pick up the phone. That’s what funnels can do. Online marketing funnels are an automated way of walking people through the process of becoming a patient in your practice.
Typically set up through a series of webpages and emails, which can all be set up in a matter of clicks with my favorite funnel software, ClickFunnels, marketing funnels allow you to automate some of the most time-consuming and expensive parts of onboarding a new patient.
For example, you can use a funnel to promote a new procedure to your existing patients by emailing your patient list a link to your funnel. When they get to your funnel, you can introduce the procedure, answer frequently asked questions and common objections, make an offer for a free consultation or ask them to make an appointment, and let them schedule an appointment right within your funnel.
There many types of funnels you can use to grow your practice by targeting existing or new patients. You set up your funnel the same way, presenting an offer, answering frequently asked questions or resolving common objections, and making a call to action.
Because they allow you to solve all the time and cost problems with traditional advertising, funnels are the best way to experience real practice growth. That’s why I believe every dental practice needs at least one funnel.
With a funnel in place, all you need to do is send people to it, evaluate how your funnel is working, and tweak anything that needs to be adjusted.
3. Online Review Marketing
A third way to grow your dental practice online is through online review marketing.
Online reviews help you in many ways. For example, they are great for SEO, helping you rise up in Google and other search engine results. They also allow you to let your happy patients tell people how great your practice is. As great as your marketing may be, having a real patient sing your praises in an online review makes an even greater impression on people.
Better yet, by using software such as BirdEye reputation marketing software to automate the review process, and training your team to ask for reviews from your best, most-satisfied patients, you can make online review marketing easy!
Dental Internet Marketing Made Easy
Dental internet marketing has never been as easy as it is today. With support and tutorials like those in DeliveringWowU, done-for-you services like my team does for dentists, and software help like BirdEye and ClickFunnels, internet marketing is faster, easier, and more cost-effective than ever for dentists and dental offices.
If you want to learn more about these and other dental marketing strategies, check out the team of expert coaches, training, and resources we offer in our signature Delivering WOW Platinum Mastermind Program.
You can also join my free Dental Marketing and Profits Facebook group where thousands of dentists and I help each other build better practices. Finally, for more free info on using Facebook for dentists, check out my free guide: Facebook for Dentists: The Definitive Guide to Regularly Attracting New Patients to Your Dental Practice right here.