Have you implemented a dental-marketing funnel into your practice? If not, you’re missing out on an automated way to attract new patients to your practice, introduce new services to current patients, or open a new practice with dozens of patients already scheduled for services, and more!
But many dentists avoid or delay using dental-marketing funnels, sticking to old, expensive, inefficient dental-marketing tactics because those are familiar to them or because they think dental-marketing funnels aren’t a good fit for them or their practice. I’ve heard every objection imaginable, but after helping thousands of dentists grow their practices with my podcast, blog, free Dental Marketing and Profits Facebook group, Dental Business Acceleration Bootcamps, and now with Delivering WOW U, I’m more convinced than ever that every dentist can implement a dental-marketing funnel into their practice to make their marketing easier (see how here).
For those who are on the fence, here are three common misconceptions about dental-marketing funnels.
1. They’re only for existing practices
Although dental-marketing funnels are cheaper, automated, and more effective, there’s not much of a difference between them and traditional marketing methods with respect to what type of practice can benefit from a funnel.
In fact, Dr. Ashley Joves didn’t even have a practice when she got started, and by the time she opened the doors, she had over 1,000 Facebook fans, almost 300 people on her Very Important Patient email list, and over 50 appointments booked. You can get a behind-the-scenes tour of exactly how she did it in my new Funnel Mastery course, which is free to all Delivering WOW U members.
It doesn’t matter if you’ve been in business 40 years or 40 seconds, or if you’re still 40 days away from opening your doors, dental-marketing funnels can help you grow.
2. They’re complicated
Mistakenly assuming dental-marketing funnels are complicated is a common error. The truth is funnels can be complicated, but they don’t need to be. They can be a multi-step, sophisticated series of emails that adapt to what each subscriber does based on internal email links that act as triggers for different email sequences. All of that’s possible.
But they don’t have to be complicated. In fact, the technology Dr. Joves used to get almost 300 people on her VIP wait list and have over 50 people schedule appointments before she even opened the doors involved two simple steps: (1) setting up a squeeze page in ClickFunnels for people to enter their name and email address, and (2) an automated email delivering a coupon to them. Everything else was done on Facebook and by sending emails to her growing list.
3. They’re hard to set up
If you have any experience managing patient contact information for emails or direct mail, you or your team can set up a funnel. Software like ClickFunnels makes it super easy, with a visual workflow approach and drag-and-drop technology to set up your pages. ClickFunnels makes setting up your funnel simple.
To get the most out of your funnel, I recommend either working with experienced funnel experts to help you design the best funnel for your goals or working from a marketing-funnel template that’s known to have worked for others. My team and I have helped a number of dentists implement funnels in their practice and love celebrating with each of them as their practice starts to grow.
Why haven’t you started using dental-marketing funnels?
If you haven’t used funnels to grow your business, let me know in the comments what’s kept you from implementing dental-marketing funnels in your practice.
Is it because your practice is new or not even open yet? Don’t worry. You can build warm leads and raving fans before you even open the doors!
Is it because funnels sound complicated? Start with a simple one like a squeeze page to deliver an offer to prospective patients. Or you can work from a template like one of the three free funnel templates we provide to WOW U members on the annual plan.
Are you intimidated by technology? Don’t worry! ClickFunnels makes it easy. You can learn step-by-step instructions in the WOW U Funnel Mastery course, or you can outsource it to an experienced team. I’d be happy to talk with you about how my team can work with you.
Dentists pay hundreds or even thousands of dollars a month for advertising services that don’t have even close to the results you can get with simple dental-marketing funnels. Don’t let these or other misconceptions keep you from building the dental practice of your dreams!