What happens in your office when you leave the country for two weeks?
If you come back to a pile of work, you’re not alone. That’s the reality in most dental practices.
But what would it feel like to come back to $18,000 of new appointments? And what would it feel like if those $18,000 of appointments cost only $50 in ad spend and took only 10 minutes of staff time?
That’s what happened for Dr. Meghna Dassani of Dassani Dentistry in Houston, Texas. While she was traveling, her rock star team took to Facebook and ran an Invisalign promo. By the time Dr. Dassani returned home, her team had scheduled more than $18,000 in Invisalign patients. Needless to say, she was happy.
We can learn a lot about the strategies her team used, and we’ve discussed many of them before. But what’s even more important than the strategies is the initiative her team took. They could have easily wasted much of the time she was away. But they didn’t.
I had an opportunity to interview Christina from Dr. Dassani’s office in my free Dental Marketing and Profits Facebook group. Here are five key takeaways from the interview.
Hire the Right People
Led by Christina, Dr. Dassani has a small but great team. Christina is not a marketer. She’s not even really outgoing. But she is hardworking and a team player. And the rest of the team supported her.
Give Them the Right Tools and Resources
Hardworking and goal-oriented team members won’t get you results unless they have the right tools and resources.
Dr. Dassani and her team are in my Inner Circle Mastermind. They’ve been trained by me and my team so they know exactly how to use Facebook and funnels to build their practice.
Dr. Dassani also had advertising audiences already built in Facebook. That meant they could promote to people who are more likely to accept their offer with a few clicks.
From being in my Inner Circle Mastermind, Christina knew Facebook Live videos were highly effective. And she knew the types of promotions that work best.
That took a lot of the pressure off her. Again, Christina isn’t a marketer. She’s a great, hardworking team member. She knew what worked and had the tools and resources to create a great promo, put it on Facebook in the right way, and promote it to the right audiences.
Empower Your Team to Succeed
In addition to the tools and resources, be sure to empower your team to take initiative. Dr. Dassani was away on a cruise and was not immediately reachable. But she gave Christina access to a $50 ad budget and what they called their “super audience.” Basically, their super audience includes patients, Facebook followers, Instagram followers, and lookalike audiences.
So, Christina had everything she needed to get her post live and seen by the right people.
Incentivize Your Team to Perform
But what if you already do all that and your team still doesn’t take initiative to help you grow? It’s possible they’re not incentivized to do so. There’s nothing like an awesome incentive to take an already-performing team to the next level.
For Dr. Dassani and her team, the incentives were big. When Dr. Dassani went to the first Delivering WOW Summit in Jamaica, her team was a little jealous.
Dr. Dassini decided to give them the opportunity to go to the next Delivering WOW Summit. She also gave them an opportunity to earn a trip to a Smiles at Sea cruise.
So she set production goals. If they hit the goals, they’d get to go on the Smiles at Sea cruise and the next Delivering WOW Summit in Jamaica. When I talked with Christina, she mentioned this with a big smile on her face.
Incentivizing your team is a powerful strategy. I’ve used it in my practice, and other members of my Inner Circle have as well.
Give Your Team What They Need to Help You Succeed
Christina posted a promotion that brought in $18,000 in appointments in a matter of minutes. And she did it with an ad budget of only $50.
Even better, Dr. Dassani was relaxing on a cruise the whole time. Now that’s what I call a WOW team.
To learn more about giving your team what they need to take initiative and help you grow your practice, check out my Dental Facebook Bootcamp. You’ll get the tools, resources, and training to help them succeed. With the right people on board and incentives to perform, you’ll be well on your way to success.