When you’re looking for information, what’s the first thing you do? You pull out your phone or pull up a web browser and go straight to Google. Well, guess what? Your potential patients do exactly the same thing when they’re looking for dental information or to find a new dentist.
Google is the number one search engine, but it’s so much more than that. It’s the default we all turn to when we need information. That’s why I’m going to tell you how you can turn all of those Google searches into an amazing marketing tool for your business, and it’s only going to take you about five minutes to set up using Google My Business. Here’s how.
Update and customize your Google My Business page.
You might already have a Google My Business page set up for your practice, but many practices are not making the most of their pages. If you’ve never taken the time to customize your business page, you definitely want to do that. Start by updating your business hours, adding an online scheduling link, and verifying your location so people can pop it right into their GPS or navigation app and find you.
But if you want to really get the most out of Google My Business, you’ll want to take things one step further and add some real, live video testimonials to your page. That way, when potential patients land there, they’ll be able to see your happy patients talking about their amazing experiences in your office.
If you don’t already have video testimonials, the next step will be to start collecting them. If you do, here’s how you can easily collect even more.
Ask patients about their experience at the end of each visit.
If you’re already a part of the Dental Boss Movement, you know I’m a big believer in the importance of asking your patients about their experience at the end of each visit. This is really important information to have, in general, because it helps you and your team focus on consistently providing an exceptional experience every single time.
And when you are focusing on delivering that WOW factor with every single patient, it’s a good bet that your patient will say, “Yeah, this was a great visit.” Utilize any constructive feedback to improve.
Ask your happy patients to record a short video testimonial.
When a patient raves about their experience, ask them to record a short testimonial on the spot. Keep it simple. You can say, “Well, you know, we’d really love it if you’d let us record a quick video with you to talk about how things went today.”
Emphasize that there are a lot of people who are afraid to go to the dentist, and hearing from real people like them might just change someone’s life. More often than you might expect, patients will spare two or three minutes to film it quickly.
Upload the video to your Facebook and Google My Business pages.
Once you record that video, start sharing it on social media. Get it uploaded to your Facebook page, maybe repurpose it for an ad. You can target the people who watch it with a special ad campaign.
Also, take that same video and upload it directly to Google so anytime someone lands on your listing, that video review pops up. You don’t need to edit it at all. Just use the same video. It is very reassuring for potential patients to see a real patient talking about the incredible experience they had at your practice.
Even better, if you get into the habit of uploading videos to your Google My Business page regularly, your listing will really stand out from others. Very few people realize that Google even offers this option. So while other practices might have an ordinary listing with practice hours and maybe a map, you’ll have a page that really establishes you as an authority.
Add other videos to your Google My Business page so patients get to know you better.
You can add all kinds of videos to your page so don’t stop with only testimonials. Anytime you’re running a community campaign, if you’re helping raise funds for a local charity, or if you go live on your Facebook page to talk about dental care, you can download that video and re-upload it directly to your Google My Business page. You can download any video you record live on Facebook with just a couple of clicks. Uploading them directly to your Google My Business page gets you double the exposure and traffic without any additional work.
What's especially great is that you can then add buttons to your page, so people can schedule an appointment or call the practice with a single click. That’s very helpful when someone’s on mobile.
Are you using Google My Business to grow your dental practice?
If you build out your Google My Business page the right way and make it easy for patients to find your practice when they search on Google, you can start to see a regular flow of patients come from Google searches.
If you want more help, check out my marketing and practice growth challenge where we help you put together and execute a plan to get more patients and build a WOW dental practice. And if you want to join a community of Dental Bosses just like you, I have a Facebook group where over 1000 Dental Bosses are already learning and growing. Join us in the Dental Boss Movement Facebook group.