How To Build a Successful Dental Practice
Building a successful dental practice does not have to be complicated. In fact, the best ways to improve your dental practice are the simplest because the simplest plans are the easiest to put in place.
If you've been struggling to make your dental practice a success, it might be time to try a new, simpler approach. Here is one of my favorite—and simple—systems to build a successful dental practice. This three-step system could make a massive difference in your practice.
1. Create a scorecard for your practice.
Using a simple Excel or Google spreadsheet, list out the important key performance indicators, or KPIs, for your practice. What important numbers do you want to measure?
Include more than just high-level production and collections, too. For example, many practices include the following on their scorecards:
- new patient numbers
- doctor production per visit
- hygiene production per visit
- specific procedure production
- unscheduled patients
After you list out the KPIs, list out your current numbers. How many new patients did you get this month? Last month? How about doctor production per visit? And so on.
Knowing these numbers gives you a snapshot view of the health of your practice. How does it look?
2. Assign team members to take primary responsibility for each scorecard item.
Once you know your current numbers, assign a team member to each scorecard item. That ensures consistent attention to the most important KPIs. The person you assign each KPI to will have primary responsibility for improving that item. Ask the person to put together a plan for how to improve that item.
Take new patient numbers, for example. Challenge your team member to identify as many activities that contribute to improving new patient numbers. While marketing is the first item that comes to mind for many people, other things impact new patient numbers as well, such as:
- Telephone training for front-desk team members so they can get leads scheduled when they call
- Treatment plan presentation to convert patient leads into patients
- Following up with leads who are not ready to schedule an appointment
- Asking current patients about scheduling family members who are not yet
- and much, much more
Having someone take the time to list out tasks that improve their scorecard item helps put together a practice plan for improvement.
3. Set goals for each scorecard item.
You've identified key performance indicators. You've assigned people to each item. And you've identified the tasks that need to be done to improve each item.
Next, work with your team to set goals and action plans for their scorecard items. Ask them how you and the practice can support them. What systems and processes could be added or improved? Do they need additional tools or training?
With goals, an action plan, and support, your team member will be well-equipped for success.
Are you ready to build a successful dental practice?
Building a successful practice does not have to be complicated. Create a scorecard of the most important metrics. Assign team members to each scorecard item. Put together goals, an action plan, and a support plan for each key performance indicator. Then update your scorecard to measure progress. If you're on track, great. What else can you do to improve? If not, what do you need to adjust to make better progress?
With this much focus and attention on KPIs, your practice will be set up for success. If you don't want to go at it alone, we are helping hundreds of practices during this time in our Platinum Mastermind Gold Program, and are offering special value for you and your teams!
For dentists, here is where you can join our Dental Boss MOVEment Facebook Group