Why Every Practice Should Participate in Charitable Initiatives 

Why Every Practice Should Participate in Charitable Initiatives

Most dental professionals went into the business of dentistry to improve the lives of people who require dental care. So, naturally, we care about helping those in need. But we can use that same desire to make an impact on individuals, our communities, and the world.

These days, charitable initiatives can make more of an impact than ever. Coronavirus is putting everyone through so much stress, and some people could really use help—and hope—right now. It's not hard to get involved in something that will make a positive impact. You could do something as straightforward as sponsoring virtual events. Or even attending virtual events yourself—like hosting a contest to give dentistry to those who need it but struggle to afford it when it's safe to do so. You could even do things outside of dentistry, such as shopping for vulnerable people until it's safer to shop for themselves.

Many of the best and most successful practices regularly participate in charitable initiatives and other ways of giving back. Not only are these great for the world but they are also good for business. Here are just two of the benefits many practices see when they invest in doing good for the world.

Attract and Retain Ideal Team Members

 

 Why Every Practice Should Participate in Charitable Initiatives

 

Those who are passionate about what they do, and aren’t just going through the motions, are the team members you want to attract and retain. But it’s hard for some team members to be passionate about what they do when they don’t feel like they’re a part of something bigger.

An ideal team member is filled with ambition from head to toe. But this ambition often makes them want to make a bigger impact than what’s happening within the walls of a dental practice. So, offer charitable initiatives that can help team members make that impact. If you do, your ideal team members will hear about it and will be applying for a job at your practice in no time.

It’s appealing to potential team members when they are looking at your job listing. It’s also motivating for them once they start working at your practice. They can wake up every day with a smile on their face. They can get out of bed knowing they’re changing the lives of patients more than most dental professionals. They're not just helping them get the dental care they need, but they're working for a practice that's going above and beyond to give to the greater good. That’s sure to keep them around.

Getting everyone to have a smile on their face because they’re changing the world could make your team go from good to great. Some average team members might evolve into amazing team members from that extra motivation and morale. They'll work harder because they have a renewed passion for what they’re doing. Nothing makes a job more special to your team members when they know they’re there for a cause, not just a paycheck.

Attract and Retain Ideal Patients

 

Why Every Practice Should Participate in Charitable Initiatives

 

Corporate practices typically offer cheaper services. But one of the biggest reasons patients choose your practice even if it's more expensive is that they align with your purpose and have a much better experience. When you have a brand that is known for giving, people are more willing to use your practice. And if they're deciding between two independent practices, the one that gives them the best experience and gives back to the world has a big advantage.

You can also attract patients through the specific initiatives you support. You can meet patients at events. People can see your practice listed as a sponsor. And current patients will be able to talk about your practice to their friends, family, and colleagues in a way other practices' patients cannot. 

Moreover, patients who appreciate your charitable side are likely to be even more loyal because of the bond you form through your charitable efforts. They will know their dental visit is about more than just teeth; they’re joining a movement with you.

In today’s society, people are begging for meaning—they’re begging to be a part of something that matters. By having charitable initiatives in place, you enable your patients to be a part of something that matters just by getting treatment from you. That’s a connection that will make them raving fans of your practice and they’ll come back time and time again.

What charitable initiatives could you invest in?

 

Why Every Practice Should Participate in Charitable Initiatives

 

Find something you’re passionate about and see what charitable initiatives you can get involved in. By doing so, you will create a tremendous win for everyone impacted by your generosity while improving your practice for your patients, team members, and you.

If you want help with growing your dental practice, join the Delivering WOW Platinum Coaching Program where you can access top training and coaching from experts in all facets of running a high-growth dental practice.

How to Set Your Hygienist up to Reach Peak Productivity

How to Set Your Hygienist up to Reach Peak Productivity

You can’t run a practice alone. That’s why you need to find the best team members you can get to support your vision and help you build the practice of your dreams. Every team member plays an important role.

If your front office member isn’t delivering WOW customer service, you won’t get as many appointments scheduled. If your dental assistant isn’t going above and beyond to give patients a WOW experience, they won’t become raving patients. When any team member falls short, your practice won’t be as amazing as it can be.

One team member that directly impacts the growth of your practice is your hygienist. Hygiene is one of the most important factors in the profitability of your practice—30% of your revenue will come from hygiene. That’s why you need to do these things to set your hygienist up to reach peak productivity.

Make sure the hygiene schedule is productive.

 

How to Set Your Hygienist up to Reach Peak Productivity

 

Oftentimes, your scheduler will block out a whole hour for your hygienist to treat a patient. And, oftentimes, your hygienist will finish treating them before the hour is up. You don’t want there to be periods in between appointments. It's an unproductive day if they spend portions of it sitting around, bored, and twiddling their thumbs. It doesn't matter if they're only doing that for thirty minutes or ten minutes. That unoccupied time is going to add up to a lot of lost revenue.

So, make sure there are no gaps in time. Make sure your hygienist is getting as many patients in their chair as they can with the time allotted. Getting more patients in their chairs means better productivity. Better productivity means better profitability. Better productivity and better profitability mean better practice growth.

However, don’t overwork your hygienist. You don’t want them overwhelmed and laboring until they get so stressed they up and quit.

Train your hygienist to explain a patient’s needs to you before you evaluate them.

Train your hygienist to share a patient’s medical history with you and explain their needs immediately when you come in to check on them. That way, you aren’t coming in and poking around the patient’s mouth for a few minutes to determine what treatment they need. You can speed things up by having your hygienist explain the issue at hand so you can direct your time and focus toward it right away and save time.

Teach your hygienist the right communication skills. 

 

How to Set Your Hygienist up to Reach Peak Productivity

 

It can get monotonous for your hygienist to constantly do the same thing every day. But there's a way to boost the treatment experience for both your hygienist and their patient. It's all about learning the right communication skills.

Teach your hygienist to use the right words when discussing treatment. Encourage them to converse with the patient in a natural way rather than speak dentalese. Show them how to make the patient feel like a VIP. This will lead to a connection between your hygienist and patient that will spice things up. It'll make the time more enjoyable for them both. That smooth relationship will result in increased case acceptance from patients and increased engagement from your hygienist.

Allocate a bigger budget for optimal dental-hygiene instruments.

You want integrity in your dental tools if you want to provide the care your patients deserve and make your job easier. Part of that is sharpening your instruments on a regular basis and keeping good care of them so they can last longer. But you can’t use your dental instruments until they’re rusty.

Put yourself in the shoes of the patient: would you want to be treated with dull, old instruments? Now put yourself in the shoes of your hygienist. Would you want to have to use dull, old instruments to treat a patient? It’s like giving someone a butter knife to cut a steak! It’s a great way to get carpal tunnel, that’s for sure. Make it easier for your hygienist to treat patients efficiently by giving them optimal dental-hygiene instruments.

Have everyone on your team use scorecards.

Every dentist has a vision they share with their team and, if they don’t, they should develop one. But if your team members aren’t measuring anything, how do you know where you’re going? That’s why every team member, especially your hygienist, needs to be using scorecards.

 Is your hygienist helping your practice reach peak profitability?

 

How to Set Your Hygienist up to Reach Peak Productivity

 

If your hygienist isn’t doing these things, then money could be flying out your back door. You can make your practice a whole lot more productive just by making these simple adjustments.

 If you want more help with getting practice to be as productive as it can be, join the Delivering WOW Platinum Coaching Program where you can access top training and coaching from experts in all facets of running a high-growth dental practice.

How to Lead Your Practice During Challenging Times

In dentistry, it’s not a matter of if challenges will arise. It’s a matter of when those challenges will arise and what the nature of those challenges will be. They can be practice specific, due to a local event or health problem with yourself or a key team member. Or, they can be broader, like the Covid-19 pandemic that started in late 2019.
Challenges test our practice and leadership strength. If our practices are sound, we will be better prepared to navigate the challenging times. If our leadership is strong, we will be much better positioned to support our teams and maintain a healthy practice.

But none of it is easy. And some of it is out of our control. No matter what, the way we respond to the challenge will go a long way to determining how it works out for our practice, our team members, and ourselves in the end.

Here is how you can rise to the occasion, to lead your practice with strength, even in the most challenging times.

1. Stay true to who you are.

The first steps to building a WOW practice include setting a vision for your practice and determining your practice culture and values. During challenging times, it is even more important to lean into your vision, culture, and core values. Use those as a filter through which you make decisions. If you need to make cuts to save the practice, how can you do that in a way that stays true to your culture and core values? How would you deliver the message?

Difficult decisions and conversations often must be made. Make those decisions consistent with your vision, culture, and core values but within the context of your circumstances. That will help you make better decisions and conduct any challenging conversations with the right heart.

2. Focus on relationships, not transactions.

Any crisis will make people worry about their jobs, especially one that reaches far and wide, like the Covid-19 pandemic. That does not only include your team members. It also includes your patients. Be sensitive to the reality of the world around you, and focus on building deeper relationships with the people who matter most to your practice—your team members and your patients.

With the Covid-19 pandemic temporarily closing many dental practices for non-emergencies, you have an opportunity to build deeper relationships with the people who matter most to your practice. This can take several forms, including having team members reach out to patients to check in on how they are doing without any attempt to schedule an appointment. Let them know you care about them and wanted to call and see how they were doing. They will appreciate the outreach and see you for who you really are: a caring group of neighbors.

If you can perform emergency procedures, let them know that, while you are closed for non-emergencies, you are here for them if they need urgent care. It will help put their mind at ease that while you are closing for the greater good of the community, you are not abandoning them. If you are looking for solutions for virtual consults, have a listen to this interview about how virtual consults work.

Also, let your team members know how much you appreciate them and keep them informed with the reality of the challenge. Be open and transparent about the reality and, if you need to let people go, help them apply for available benefits. You can even reach out to them to keep them updated on when the practice might be in a position to hire them back. Here is where you can learn more about Employment Considerations in Uncertain Times.

Investing in treating the most important people to your practice well—and not just focusing on patient or employment transactions—will pay dividends for years to come.

 

3. Look for opportunities.

In every challenging time, there will be opportunities. There will be opportunities to help. There will be opportunities to limit the downsides. And there even will be opportunities to thrive.

What opportunities do you see around you? Could you invest in training for your hygienists? What about your front office team? Could you invest in putting new systems or processes in place? What about putting together a social media strategy for your dental practice or building dental marketing funnels for when things pick up. Zoom is a great resource for having virtual meetings with your team to work on the business.

Can you start a Facebook group for local dental professionals navigating the challenge? You could rise to a community leader and even find high-performers to hire for your practice when things turn around. Whether it’s internally or externally focused, in any challenge, you will find opportunities to come out on the other side of the challenge stronger.

Delivering WOW is here to help train your teams during this time and is providing FREE Training for the next 4 weeks through our Delivering WOW Platinum online training portal. (Use the code FIGHTCOVID) to get started. We will also be hosting a Facebook Live 12 Day Summit on the Delivering WOW Facebook Page starting Monday, March 23rd.

 

4. Focus on the present, not the past or even the future.

When challenges arise, it’s easy to get stuck in a rut focusing on things of the past or stressing about an uncertain future. The strongest leaders, however, focus on the present. If your systems weren’t strong, put new ones in place. If your team training was lacking, start training your team. Stressing about what put your practice in the condition it is today is natural, but it won’t help you come out any stronger.

The same is true about the future. An unlimited number of variables will impact the future, and there’s no way to predict exactly what it will look like. And when you’re in the midst of a challenging time, it’s hard to see a positive future ahead. But we have gone through crises before, and there is always a light at the end of the tunnel. Sometimes the tunnel is longer than we expect. Sometimes it is shorter. But the tunnel will end, and the future will be better and brighter if you focus on making the best decisions in the present.

 

5. Decide who you want to become, and begin working toward making that a reality.

What type of leader do you wish you had during times of crisis? What type of leader do you think your team members need? Visualize that leader, and work toward becoming that leader.

Crises give us an opportunity to rise to the occasion and become the leader we were meant to be. It happens with every crisis. Someone rises to the occasion and shows grit, resiliency, and determination they didn’t even know they had inside them. You can be that leader, rising to the occasion to lead your team like never before.

6. Focus on what you can control.

You can’t control your circumstances, but you can control your responses. Even in good times, life is unpredictable. And in challenging times, there will be many more things that are out of your control than are in your control.

But at all times, there will be one thing you can control: your response. Your results will be determined by how you respond to the events around you.
When times get tough and the stress levels rise, ask yourself what part of your circumstances you can control. Then make the best decisions possible about what you can control, and you will make the best out of any situation.

7. Be creative and resourceful.

It can be very hard, especially for those of us who are used to a routine but, in challenging times, the most creative and resourceful leaders will come out strongest. Encourage your team members to do the same.

This could be as simple as looking for alternatives to in-demand items before you need them. Be ready to order those alternatives because those might be in short supply down the road. Resourcefulness is a skill that will come in handy for a long time.

8. Express gratitude daily.

No matter how bad things get, there will always be room for gratitude. Every day, wake up and name three things you’re grateful for, even if it’s just clean linens, hot coffee, and fresh air to breathe. When things get stressful, take a moment to repeat the exercise. Look for things to be grateful for in everything you do.
Gratitude is powerful. It puts things in perspective. It helps us focus on what matters most in life. It often makes us realize that, no matter what happens with our practices, we have what matters most in life and will be okay in the long term.

9. Stay connected with other leaders.

In times of crisis—especially world-wide ones like the covid-19 pandemic—the collective wisdom of those around you will help get through it.
Join Facebook groups like the Delivering WOW Dental Hangout. Follow the guidance of local or national dental associations, like the ADA, which issued important guidance about performing emergency and nonemergency dental care during the coronavirus pandemic.

The other leaders will help share vital information about resources, restrictions, and decisions they’re making. They will also be shoulders to lean on to help you more confidently lead your team well.

You have what it takes to lead your team through challenging times.

If there’s one thing that’s true about dental professionals everywhere, it’s that we all have the ability to lead our teams well, even during times of crisis.
We have a strong work ethic. Otherwise, we would not have made it through our education and training. We have strong decision-making skills. Without them, we would not be able to help patients make the best decisions for their health. And we have strong interpersonal skills. Otherwise, we would not survive in such a high-touch industry like dentistry.

And in times of crisis, we have an opportunity to demonstrate the best of our abilities and lead our teams better than we ever have before. You have what it takes. If you need help, join me and thousands of other dental professionals in my FREE Facebook group, the Delivering WOW Dental Hangout. We’re here to support you.

Delivering WOW is here to help train your teams during this time and is providing FREE Training for the next 4 weeks through our Delivering WOW Platinum online training portal. (Use the code FIGHTCOVID) to get started. We will also be hosting a Facebook Live 12 Day Summit on the Delivering WOW Facebook Page starting Monday, March 23rd.

2 Ways to Get Your Team Started off on the Right Foot Every Morning

2 Ways to Get Your Team Started off on the Right Foot Every Morning

Your team needs to start off every morning the right way if you want the amazing results you deserve. If you aren’t doing morning huddles, you should; they’re one of the best ways to get your team to do their best work every day.

We can work towards our vision by sharing our objectives with our team, and this can be done easiest during the morning huddle. But even if we meet every morning, sometimes we can find that our team still isn’t doing their best work. Believe it or not, it’s usually because one of your team members is upset — and their negativity is contagious. Their sour mood has a huge impact on your patients and other team members.

Your team is your family. The key to getting them started off on the right foot every day is being there for them through thick and thin. Here are two ways you can ensure they’re feeling in good spirits every morning.

1. Focus on how your team members are feeling during the morning huddle, not the numbers.

 

2 Ways to Get Your Team Started off on the Right Foot Every Morning

 

It’s great to monitor KPI’s and make adjustments during your morning huddles. But that’s not the only thing you should be focusing on. Measuring stats should only be a small part of the meeting. Designate the majority of the huddle to check in with how your team is feeling.

If one of your team members is grouchy, it’s going to breed drama. It's going to put a dark cloud over your practice where everyone is in a bad mood. Energy vampires can ruin the mornings for everyone else.

So, in your team huddle, ask one question: “Who is not at ten today?” Encourage your team members to be honest about their current mood. If someone is feeling at three, then it’s up to the rest of the team to support them, build them up, and bring them up to a ten.

Even if everybody is at a ten, continue to support them by showing appreciation. It's demoralizing when you work your butt off at work and nobody ever shows that they appreciate you. You’ll feel like you aren’t worth anything to anyone. You won’t be enthusiastic about getting out of bed on a cold morning. It won't be exciting to make the commute into the office and interact with your team or do your job. But when your team members come in feeling like they’re a big part of the practice, they’ll be happy to get to work and they'll be more engaged.

2. Put the morning people upfront and the non-morning people in the back for the first hour of the day.

 

2 Ways to Get Your Team Started off on the Right Foot Every Morning

 

We all know someone who isn't a “morning person.” If you have a front desk team member who isn’t a morning person, get into a routine where they sit in the back for the first hour of the morning.

Have another front desk team member who is a morning person replace them for the time being. That way, the non-morning person isn't shooing patients away with an unhappy-looking face. They can remain productive in the back. Have them handle insurance or whatever other tasks they can do that doesn’t require interacting with patients.

Now, that being said, you wouldn’t put a hygienist up at the front desk. That’s not what they’re trained to do and it’d mean patients aren’t getting the treatment they need. But, if your hygienist is a non-morning person, tell your scheduler not to book the hygiene appointments in the first hour of the day. They can stay an hour later, instead, so you can still meet those productivity goals.

Is your team getting started off on the right foot every morning?

 

2 Ways to Get Your Team Started off on the Right Foot Every Morning

 

A lot of the time, you don’t know what’s going on at home that’s making one of your team members grouchy. They could be dealing with a really bad situation that’s spilling into their attitude at work. A loved one could be sick. Their newborn could be keeping them up all night. They could be going through a divorce. The possibilities are endless.

For some team members, the issue might just be that they're not a morning person. Regardless of what's going on in the lives of your team members, you need to be emotionally available. Being sensitive to the needs of your team members is the key to getting them started off on the right foot every day.

If you want more help with building a WOW practice, join the Delivering WOW Platinum Coaching Program where you can access top training and coaching from experts in all facets of running a high-growth dental practice.

6 Ways to Build Deeper Connections With Patients

6 Ways to Build Deeper Connections With Patients

Patients don’t know how amazing you are at dentistry. When they come to your practice, what they’ll remember the most and what they’ll come back for is a WOW experience.

There are many ways to offer a WOW experience and create a WOW environment for your patients from the moment they walk in. But interacting with them is a super important part of it. That’s why you need to know how to make your patients feel special through how you interact with them.

1. Compliment them.

 

6 Ways to Build Deeper Connections With Patients

 

Kindness goes a long way. If your patient is having a bad day, and even if they’re not, you can get them to smile when they come in by just giving a simple compliment. Don’t be ingenuine about it, but if you like the color of their dress or the design on their t-shirt, let them know.

2. Ask them about their life.

Needless to say, your patients have a life too. They have families, hobbies, passions, and things that matter to them. Don’t only have small talk with them about the local sports team (unless they’re a coach, their son plays on it, or they brought it up). That doesn't mean you should pry too much and ask for details that make them uncomfortable. But they’ll feel special when they know you care about them. They'll feel complimented if you're interested in them beyond just getting them in your chair.

If you find out they just became a grandfather, ask them about their newborn grandchild the next time they come in. If they just got married, ask them about where they’re going for their honeymoon. Patients want to feel like more than a number—they want to feel like you value them as a person. They want to know that you remember them. They don't want to feel like you're just churning through appointments impersonally, trying to make money and nothing more.

3. Give them gifts.

 

6 Ways to Build Deeper Connections With Patients

 

You aren’t Santa Claus, but you can give your patients small gifts. These gifts will make them feel special and, meanwhile, market your brand. There are a million websites where you can buy things like stress balls, toothbrushes, reusable water bottles, and so on. Pick whatever items you want to put in a goodie bag. Then put your logo on them and give them to patients as gifts.

4. Offer custom scheduling.

Ask your patients how long they’d like their appointment to be. Not every dental appointment needs to take an hour. Oftentimes, a patient will come in for a cleaning and their treatment will be finished twenty minutes early. If you can schedule them for specific time increments—half an hour, 45 minutes, etc.—ask them what they prefer. Maybe they need to get somewhere and those few minutes will make a big difference in freeing up their schedule.

5. Accommodate them.

 

 6 Ways to Build Deeper Connections With Patients

 

At Delivering WOW, we believe in giving patients a WOW experience by making them feel like they’re VIPs. We offer warm towels, iPads, gourmet coffee, and more.

If you do too, your front desk members shouldn’t just point out these accommodations and let the patients do what they want to do. They need to interact with them more than that. Tell them to go above and beyond when serving them. They should be grabbing waiting patients the cream they want with their coffee or whatever else they’d like.

6. Keep them comfortable during conversations.

When your patients are sitting in your chair and you’re treating them, lying down is the most comfortable way for them to sit. But if you’re talking to them, then you need to sit them up. Take your mask and glasses off and read their body language with eye contact.

A patient isn’t going to like lying down, unable to make eye contact or see your face, with your hands and metal hooks sticking in their mouth. That’s uncomfortable for them and they won’t feel like you care about what they have to say.

Are you making your patients feel special?

 

6 Ways to Build Deeper Connections With Patients

 

Even if you offer the best dentistry in the world, patients won’t become raving fans of your practice and refer you to their friends and family if they just feel like a customer rather than a VIP. That’s why you need to offer a WOW experience and interact with them the right way so they feel super special.

If you want more help with building a WOW practice, join the Delivering WOW Platinum Coaching Program where you can access top training and coaching from experts in all facets of running a high-growth dental practice.

3 Simple Steps to Improving Your Practice Brand While Doing Good in the World

When patients leave your practice, what do they remember? Is it your dentistry? Nope. What they DO remember is how they feel when they’re at your practice. Read this blog for 3 steps to make patients remember you for the right reasons

If you’re only worried about the quality of your dentistry, you will always struggle to grow your practice. Patients rarely remember how amazing your dentistry is, only thinking about it when something goes wrong.

What they do remember is how they feel when they’re at your practice. They remember what your practice does that other practices don’t do. They remember what makes you and your practice unique. 

Quality dentistry is something they expect. It doesn’t make you stand out. What you do other than dentistry will help you stand out. If you do good things and delight patients for the better, you will stand out in a good way. If you don’t, you’ll either be forgotten or stand out in a bad way. 

One of my favorite ways to stand out in a good way is to support important causes in your local community and the world at large. Not only is it good for the world but people prefer products or services from companies that participate in social responsibility. Patients like to know getting treatment from you means they’re funding philanthropic efforts. And it’ll give them talking points to bring you up to their family, friends, and colleagues.

Here are three simple steps to improve your practice brand while doing good in the world.

1. Determine a charitable cause that you’re passionate about.

 

3 Simple Steps to Improving Your Practice Brand While Doing Good in the World

 

What is meaningful to you? What do you stand for? Do you want to be known for something specific? What do you want your legacy to be? Ask yourself these questions and get input on your team to find a cause every one of you can get behind.

This will help you determine what you can focus on in regards to your charity efforts. It will increase the sense of fulfillment you’ll get from being charitable as well because you’ll be giving to something that’s personally significant to you.

2. Partner with a charity or organization that supports that cause.

 

3 Simple Steps to Improving Your Practice Brand While Doing Good in the World

 

There’s a nonprofit charity or organization that aligns with almost any value you’re passionate about. Once you find the right one, reach out to them and ask about partnership opportunities. 

This partnership could be something as simple as making monthly donations to something more involved. Many organizations have formal joint venture structures and even joint promotion materials.

3. Be loud and proud about your charitable partnership.

 

3 Simple Steps to Improving Your Practice Brand While Doing Good in the World

 

If you want to fly under the radar, that’s very respectable. But it’s not going to mean much in regards to building your brand. If people don’t know about your charitable partnerships, they’re not going to be as motivated to come into your practice as they would be if they knew what you’re doing with the money they spend for treatment.

You can get the word out by sponsoring events, doing public events for the communities you’re giving to, through marketing campaigns, or whatever else you can think of that’ll get the word out there. Help people become aware of your purpose and they’ll become aware of your practice as a result.

What charitable cause are you passionate about?

We got into the business of dentistry to improve the lives of our patients but that doesn’t mean we’re limited to changing lives through dentistry alone. That said, dentistry is what we’re best at, and offering charitable dentistry can be a great way to give back while building our brands.

If you want help with building your brand, join the Delivering WOW Platinum Coaching Program where you can access top training and coaching from experts in all facets of running a high-growth dental practice.

Two Scheduling Strategies to Increase Revenue for Your Practice

Two Scheduling Strategies to Increase Revenue for Your Practice

Over the last twenty years, the internet has made things like scheduling appointments with dental practices easier than ever before. Patients don’t have to scan through their phonebook to find a dental practice. They don't have to sit on the phone with their insurance company to make sure the practice accepts their insurance. And they don't want to do any of that anymore.

That’s why I sat down with Tom Brown, Vice President of Sales at LocalMed. Tom and I talked about how LocalMed can make it so no patients ever face a complication with scheduling an appointment with your practice online.

Our conversation inspired me to share two simple tricks I’ve learned that make it simple and convenient for any patient to book an appointment with your dental practice. After all, when it’s easy to book an appointment, it’s easier for your practice to grow.

Send social media leads to a simple scheduling page.

 

Two Scheduling Strategies to Increase Revenue for Your Practice

 

Now that we’re in the 2020s, social media is something almost everyone uses. So, dentists need to make sure scheduling an appointment is quick and simple for patients who are finding them through social media. 

At Delivering WOW, we’re all about using Facebook marketing, or really any form of internet marketing for dental practices, to grow your practice. Whether you prefer placing your ads on Facebook, Instagram, or any other site, making it easy for leads to schedule an appointment can increase your results significantly.

Many prospects from social media websites won’t take the time and effort needed to call your practice or navigate a complicated scheduling process. Make sure to direct social media leads to a webpage with a simple, prominent scheduling option.

Make scheduling a patient’s next appointment a habitual part of the post-appointment process.

 

Two Scheduling Strategies to Increase Revenue for Your Practice

 

If a patient leaves the office without scheduling their next appointment, it is unlikely that they will do so any time soon. Their life will take over and unscheduled treatment will sit for weeks, months, or longer. Or, maybe they won't want to spend the money. Or they might forget to schedule the appointment. It's critical to schedule the appointment before they leave. Even if your team member has told them they need to reschedule for more treatment, a patient might never schedule if they leave your office. 

To combat this, have your team members be more proactive about scheduling after each appointment. They can do this by confidently in two simple steps. First, they should tell the patient how much time is needed for their next appointment. Second, they should ask what time of day or day of the week the patient prefers to come in. Those two steps lead the conversation to choosing the right time for an appointment. That way, you avoid discussing whether the patient will schedule the appointment at all.

Another benefit of scheduling in the office is you remove all complications from scheduling. Your team member does everything for the patient. All the patient needs to do is confirm the time works for them. 

Are you making scheduling convenient for your patients?

 

Two Scheduling Strategies to Increase Revenue for Your Practice

 

To Tom, these tips are just the tip of the iceberg. He offers many helpful tips and tricks to make scheduling easy for your patients. To learn more from Tom about how to increase revenue through strategic scheduling strategies, head on over to LocalMed’s website or join us at this year’s Delivering WOW Live Summit event, where he’s scheduled to speak, which takes place in New Orleans, LA, on March 13-14th!

If you want help with getting patients to schedule appointments with your practice, join the Delivering WOW Platinum Coaching Program where you can access top training and coaching from experts in all facets of running a high-growth dental practice.