Dental Advertising: 2 Questions to Ask Yourself to Improve Your Results

Dental Advertising 2 Questions to Ask Yourself to Improve Your Results

With so many things competing for people’s attention today, it’s more important than ever that your dental advertising dollars are invested wisely.

For example, if your ads are too complicated, people will move on. Additionally, if your ads don’t make an emotional connection with the right people, the people won’t be likely to act. Finally, even high-performing ads often have one or two things about them that keep them from performing at their best.

If your ads aren’t performing as well as they could, it could be costing you thousands of dollars in lost revenue, so here are two questions to ask yourself to improve your dental advertising results.

1. Is the ad being shown to the right people?

Dental Advertising 2 Questions to Ask Yourself to Improve Your Results

You can create the best ad in the world, but if you’re showing your ad to the wrong people, it won’t matter. This is why I prefer Facebook ads for dentists over traditional advertising methods.

With traditional dental advertising, it’s extremely difficult to effectively target the right people. You can target people by geographic location by advertising in the phone book. You can also target people by interest and general geographic location with a local television commercial, radio ad, or magazine ad. But you can’t get much more specific than that.

With Facebook ads, you can get very specific about your target audience. For example, if you want to attract new patients to your office, you can target people who live near your office, have visited your website recently, and are not on your patient list. Although the number of these people might not be very big, the people who will see your ad will be more likely to be interested in you than an audience created by general demographic or geographic information.

You can also target what Facebook calls a “lookalike audience” of your patient list or website visitors. With a lookalike audience, Facebook uses the vast data it collects from its users to generate a list of people with similar characteristics to your patient list or website visitors. You can then limit the audience further, such as by geographic location, to get even better results.

If your ad isn’t performing as well as you want it to, it might be because it’s being shown to people who aren’t likely to act, so be sure to ask yourself who your ad is being shown to.

2. Am I trying to do too much?

Dental Advertising 2 Questions to Ask Yourself to Improve Your Results

Sometimes dental ads aren’t performing well because we try to do too much with an ad. It’s important to remember that dental advertising is only one part of a good dental office marketing plan. For example, if you’re looking to attract new patients, you’ll need to get their attention, build trust, and get them to take action on some type of offer.

You might be able to do that with a high-value offer targeted to the right prospects, such as a free exam offer targeted to people who have visited your website this month but aren’t current patients; however, that might not be the type of offer you want to make.

You might prefer to attract new patients by offering a deal on a premium service, such as by offering a deal on Invisalign to people who come in for a cleaning. With a high-value procedure like Invisalign, you aren’t likely going to be able to build the level of trust you need to get many people to make appointments in just one ad.

You would be much better served by creating an Invisalign dental marketing funnel. Your funnel could begin by offering a free guide answering frequently asked questions about Invisalign. After people download the guide, you could then build a relationship with them over email, such as by introducing your practice culture and team members and then showing them before-and-after pictures before asking them to make an appointment.

In this context, your ad is only trying to get people to download a free, helpful guide. It’s not trying to build enough of a relationship with them that they’ll immediately go from a complete stranger to booking a high-value procedure.

Improve your results by asking yourself these two questions.

Although there can be a number of reasons an ad isn’t performing as well as you’d like, many times an ad is underperforming for these two reasons. Sometimes, changing your target audience is all you need to improve your results. Other times, you’re asking your ad to do too much.

To learn more about these and other ways to improve the performance of your dental ads, check out the team of expert coaches, training, and resources we offer in our signature Delivering WOW Platinum Mastermind Program.

You can also join my free Dental Marketing and Profits Facebook group where thousands of dentists and I help each other build better practices.

Dental Marketing Strategies to Get New Patients to Your Practice

Dental Marketing Strategies To Get New Patients To Your Practice

When marketing your dental practice, it’s hard to know what strategies will work best for you. With so many options available, it can be challenging to narrow your options down to strategies that are reliable, repeatable, and profitable.

Because of that, many dentists stick with traditional dental marketing strategies of placing ads in newspapers, phone books, radio programs, and on television. Although traditional dental advertising strategies are familiar, they have three disadvantages to newer strategies, especially when your goal is to attract new patients to your practice, who won’t already know, like, or trust you.

First, traditional dental advertising strategies are expensive to produce in terms of time and money. It takes time and money to properly plan, produce, and place traditional ads. You can spend thousands of dollars and spend months planning before you know if you’ll see any return on your investment.

Second, traditional dental advertising strategies are inflexible. If you need to change a television or radio ad, you need to reedit or rerecord the ad, which can take a lot of time or money.

Third, traditional dental advertising strategies are inefficient. Your ability to target the right audience is very limited with traditional dental marketing strategies. That’s because the audiences are broad by nature. They may have common interests or characteristics, but most people you reach through traditional dental marketing strategies will be unlikely to be ideal prospects.

Here are three newer dental marketing strategies that my team and I have found to be much more effective at getting strangers to know, like, and trust you and your practice.

Networking with Local Businesses

Dental Marketing Strategies To Get New Patients To Your Practice

My two favorite ways to network with local business owners are strategic alliances and host beneficiary programs.

In short, with a strategic alliance, you and another local business work together to promote each other. For example, you could offer a deal on teeth whitening to a bridal shop, who might offer a discount on alterations to your patients.

Host beneficiary programs are similar, except instead of offering a deal to the other business’s customers, you offer it to their employees. For example, you could offer a new patient promotion, such as free teeth whitening with a cleaning, to the employees of a local bank.

Using Facebook to Attract New Patients

Dental Marketing Strategies To Get New Patients To Your Practice

One of my favorite features of Facebook for dentists is the ability to target very specific groups of people. For example, you can target people who visit your website. You can target your patient list by uploading it to Facebook. You can target people who engage with your page. You can target people by location, demographic, income, and more. You have great control over who sees your ad.

What makes this even more powerful is your ability to exclude people from seeing your ad. For example, if you’re looking to get more likes for your dental Facebook page, you can target people who have visited your website and exclude people who already like your page.

When trying to attract new patients, you can ask Facebook to exclude people on the patient list you upload. Although there’s a chance an existing patient will use different contact information for Facebook, the ability to exclude your patient list makes the chances much smaller.

This helps you avoid a situation where an existing patient sees a new-patient offer and gets upset. You can’t do that with television, radio, or phone-book advertising.

Using Online Funnels to Promote Specific Procedures to New Patients

Dental Marketing Strategies To Get New Patients To Your Practice

High-end procedures like Invisalign or dental implants offer a great opportunity for dentists to use online funnels to attract new patients because they automate many of the steps every person goes through before choosing a dentist.

For example, most new patients walk through four steps before becoming a patient. First, they become aware of you. Second, they become interested in something you have to offer. Third, they decide to learn more about you. Finally, they make an appointment for treatment.

My team and I have used online funnels to help me and other dentists automate this four-step process for dental practices and then present the funnels to people using targeted Facebook ads.

For example, if you wanted to attract people to your practice for dental implants, you could create a short checklist that helps people know if they are eligible for dental implants and present it to people through a Facebook ad. Your Facebook ad will make them aware of you and generate interest. By clicking on your ad and giving you their email address in exchange for the checklist, they make it through the second step, becoming interested in more information.

After sending the guide, you can automate follow-up emails that answer frequently asked questions, show before-and-after pictures, and present an offer and call to action, such as asking them to make an appointment for a free consultation or present another special offer.

By answering their frequently asked questions, you will build trust with them and get them interested in learning more about you.

Your call to action for a free consultation or special offer will present an opportunity for them to take the final step.

Here’s an example of a funnel sequence you can use to promote Invisalign!

Are you ready to regularly attract new patients to your practice?

By using local networking, Facebook, and online marketing funnels, you can take more control of your new patient marketing than ever before! Better yet, you can get started with each of these strategies this week!

To learn more about these and other dental marketing strategies, check out the team of expert coaches, training, and resources we offer in our signature Delivering WOW Platinum Mastermind Program.

You can also join my free Dental Marketing and Profits Facebook group where thousands of dentists and I help each other build better practices. Click here for 31 additional ways to market your practice. Finally, for more free info on using Facebook for dentists, check out my free guide: Facebook for Dentists: The Definitive Guide to Regularly Attracting New Patients to Your Dental Practice right here.

Growing Your Practice Through In-House Membership Programs with Jordon Comstock

Growing Your Practice Through In- House Membership Programs with Jordon Comstock

It’s great to introduce Jordon Comstock from BoomCloud on this week’s podcast to talk about how to boost your practice’s revenue through membership programs.

Jordon has been in the dental industry for over 10 Years. He started out managing his family’s dental lab in Salt lake City, Utah and studied Business, Marketing, UX/UI design at The Art Institute of Salt Lake City. As he was managing the lab, he built a sales and marketing department from scratch and helped grow the lab from local clients to nationwide. He also oversaw the financial department and helped create systems and reporting to help the company understand the numbers.

Jordon was introduced to the concept of an in-house membership program by some of the lab’s clients. Jordon has always been an entrepreneur since an early age and has started 3 different start-up companies. He became curious about how practices were managing a membership program and quickly realized that practices needed a system to manage a program. He began sketching out the initial design for BoomCloud in 2013.

Growing Your Practice Through In- House Membership Programs with Jordon Comstock

Jordon has experience growing start-ups from the ground up. He is a bootstrap entrepreneur and understands how to grow a company without 3rd party funding.

Jordon’s main goal is to help as many practices as he can using BoomCloud to help grow practices, create recurring revenue for them and reduce dependence with insurance companies. He truly cares from his team, customers and products.

On the podcast we discussed…

  • The power of having a subscription model in your practice to increase revenue
  • How recurring revenue streams increase the value of your practice
  • How membership programs attract and retain patients and increase case acceptance
  • How there’s a huge market out there for dentists to create membership programs and attract patients
  • That everyone loves a discount and it’s a great way to increase patient numbers!
  • The assurance that recurring revenues are legal and how to make sure your practice stays within the law
  • How BoomCloud can help practices to free themselves from reliance on dental insurance

Growing Your Practice Through In- House Membership Programs with Jordon Comstock

If you would like to find out more, there’s a wealth of free resources to help you get started on the BoomCloud website and you can download Jordon’s ebook for free here.

Here is a short video trailer of the podcast episode where we are discussing dental membership programs:

Dental Marketing Company Secrets: 3 Things the Best Marketing Companies Do to Get Results

Dental marketing company secrets

With so many pressures facing dentists today, getting the best return for your marketing time and budget can feel overwhelming.

Because of that, new and improved ways to market a dental practice don’t just help dentists make more money; they can make their lives better.

That’s what happened with me when I started using Facebook to market my dental practice after using traditional marketing tactics and getting traditional results for years. For example, I received 1,500% and 5,000% returns using Facebook, far exceeding the results I could expect from traditional marketing. I continue to get great returns using Facebook and dental marketing funnels on a regular basis today. After building a team to help other dentists do the same, we began seeing more great returns for other dentists, too, such as Dr. Ashley Joves, who used a simple funnel and Facebook to get 1,000 Facebook fans, grow a patient waiting list of almost 300 people, and have 50 people schedule appointments before she even opened the doors.

These results are unheard of with traditional dental marketing. As a result, I recommend Facebook for dentists and funnel marketing for all dentists looking to make their marketing more effective.

Simply put, these online marketing strategies are more powerful, affordable, and effective than traditional marketing.

If you’re looking to work them into your marketing plan, you have two choices. First, you can do it yourself, using independent research or guided advice, direction, and support from places like Delivering Wow U or my free Dental Marketing and Profits Facebook group to help you shorten the learning curve and learn from others. Getting advice, direction, and support can help you overcome common myths that hold dentists back.

Second, you can outsource it to a dental marketing company to help you as my team helped Dr. Joves and others with their Facebook and funnel marketing.

No matter what route you take, it’s important to understand three things the best dental marketing companies do to get results for their clients.

1. Deliver the Right Message

Dental Marketing Secrets

Your marketing will only be as effective as your ability to connect with people. The first step to doing that is to create the right message for the goal you have for your marketing.

For example, if your goal is to attract new patients, the most effective messaging centers around why someone who isn’t a patient would want to be. This might include messaging that showcases your practice vision culture, celebrates team members and patients, and makes emotional connections. This messaging helps you build trust and show people what makes your practice different than others.

If you’re looking to get existing patients to come to you for additional services, you won’t have to build as much trust because you’ve already done so. Thus, your messaging might focus more on the benefits of the specific service to them, rather than what makes you the right person to do it.

Because of this, before beginning any marketing plan for your practice, it’s critical that you get your messaging in order.

2. Target the Right People

Dental Marketing Secrets

Once you know the message you will deliver with your marketing, you’ll focus on presenting each message to the right people who will be more likely to be receptive to it, as the best dental marketing companies do.

For example, if your goal for a marketing campaign is to attract new patients to your practice through a new-patient offer, like the best marketing companies, you would include audiences that are more likely to become patients and exclude current patients. In general terms, this would include people who have interacted with your practice before and live in the area. This might include Facebook fans, newsletter subscribers, and website visitors who are not yet patients.

If your goal is to offer a new service to existing patients, your audience would obviously be current patients.

No matter what method you use to connect with people, you will get a much better return on investment if you match your audience with your messaging for each advertising campaign.

3. Use the Right Tools

Dental Marketing Secrets

After you create the right messages and identify the right audience to achieve your marketing goal, the final step to your best results is to use the best tool to connect your messaging with the target audience.

Whether you do it yourself or utilize a dental marketing company, the right tools can make the difference between a profitable campaign and a waste of time and money.

This is another reason online marketing with Facebook so effective. Facebook, through its Facebook ads manager, gives you an unprecedented ability to connect an ad to the right people in minutes.

For example, you can upload your patient list to Facebook’s ad manager to display ads for a new service to current patients. You can attract new patients by creating an audience of people who have visited your website in the past ninety days but who haven’t made an appointment, or by targeting newsletter subscribers who aren’t on your patient list.

You can even ask Facebook to create a “lookalike” audience of people based on these audiences to create better “cold” audiences. Lookalike audiences utilize Facebook’s vast data and business partners to find people with similar characteristics to existing audiences to get better results than by targeting people based on manually generated criteria.

This provides a significant advantage over phone books, television, radio, or direct mail, which take much longer, cost much more, and offer more limited targeting capabilities compared to Facebook.

The Secret to Your Marketing Success

With so many competing demands on your time and marketing money, it can be hard to know what will work. The best dental practices and dental marketing companies do these three things to get better results, at a lower cost, in less time.

If you want to learn more about how to do this for your practice, check out the team of expert coaches, training, and resources we offer in our signature Delivering WOW Platinum Mastermind Program.

You can also join my free Dental Marketing and Profits Facebook group where thousands of dentists and I help each other build better practices.

Finally, for more free info on using Facebook for dentists, check out my free guide: Facebook for Dentists: The Definitive Guide to Regularly Attracting New Patients to Your Dental Practice

The Roadmap to Freedom with Dr. Anissa Holmes

EP 97 - The Roadmap to Freedom with Dr. Anissa Holmes

This podcast episode is a real treat for you. I recently attended the Voices of Dentisty Summit where I was presenting on how to grow your practice with Facebook marketing and how it can be achieved without spending lots of money. Whilst at the event I recorded quite a few podcast episodes as a guest on other shows.

This week on the Delivering WOW podcast I share with you my appearance on the Millennial Dentist podcast. We focus on the journey that doctors go on from not knowing where to start and not knowing what to focus on to being able to create a life of freedom.

http://deliveringwowsummit.com/

On the podcast we discussed:

  • My personal journey from having my own practice in New Orleans, to moving to Jamaica and starting from scratch
  • How I hired a coach, discovered the power of Facebook to tell my story, and built my practice in Jamaica- resulting in it becoming debt free in two years
  • I wrote a book to share my story, and then started my podcast in order to reach even more people
  • How marketing doesn't solve all of your problems – you need strong leadership skills to build a team, so that you can grow and scale your business
  • The importance of hiring coaches and mentors to help you, and how to find the right person for you
  • How I have managed to help doctors in different ways, from Delivering WOW U, to my Business Bootcamp and my Inner Circle

EP 97 - The Roadmap to Freedom with Dr. Anissa Holmes

I look forward to hearing your thoughts on this episode in the Dental Marketing and Profits Facebook Group.

There are a handful of tickets left for the Delivering WOW Summit  March 9-10 in Jamaica. Just to make you aware, the hotel resort is fully booked and so your accommodation would need to be offsite, so if you're happy with that I'd love to see you there!

Here is a short video trailer of the podcast episode:

Dental Internet Marketing: 3 Ways to Get Patients Online

Dental Internet Marketing - 3 Ways to Get Patients Online

Dental marketing has come a long way since the days of phone-book advertising and TV or radio commercials. Traditionally, the only ways to attract patients to a dental practice were slow, expensive, and ineffective. With dental internet marketing, however, marketing your practice has never been faster, more affordable, and effective.

Here are three of my favorite ways to get patients online.

1. Facebook Marketing for DentistsDental Internet Marketing - 3 Ways to Get Patients Online

Facebook for dentists is one of my favorite tools for growing your practice online. From setting up free dental Facebook pages to sophisticated targeting through Facebook’s advertising platform, Facebook is the fastest and most effective way of building relationships with potential patients.

If you’re just getting started with Facebook, building and optimizing your dental Facebook page is a free first step toward building your Facebook presence.

After building and optimizing your Facebook page, your next step is to share stories, images, and videos about your practice. The best dental Facebook posts show people your vision for your practice, describe what makes your practice different than others, and celebrate the amazing things your practice, patients, and team members are doing in the community. These types of posts make deep connections and get noticed.

With a Facebook page up and running, you can then take advantage of Facebook’s powerful advertising network. Want to offer a special to people with upcoming birthdays? Facebook can connect you with local people with upcoming birthdays. Want to post an offer to current patients? Facebook lets you upload their contact information and present ads to any who have a Facebook account. Want to attract new people who are more likely to be interested in becoming your patients? Facebook lets you target people who visit your website but aren’t yet patients.

This is just the beginning of how powerful Facebook can be to build your practice.

2. Online Marketing Funnels for DentistsDental Internet Marketing - 3 Ways to Get Patients Online

Imagine being able to onboard patients 24/7/365 without even having to pick up the phone. That’s what funnels can do. Online marketing funnels are an automated way of walking people through the process of becoming a patient in your practice.

Typically set up through a series of webpages and emails, which can all be set up in a matter of clicks with my favorite funnel software, ClickFunnels, marketing funnels allow you to automate some of the most time-consuming and expensive parts of onboarding a new patient.

For example, you can use a funnel to promote a new procedure to your existing patients by emailing your patient list a link to your funnel. When they get to your funnel, you can introduce the procedure, answer frequently asked questions and common objections, make an offer for a free consultation or ask them to make an appointment, and let them schedule an appointment right within your funnel.

There many types of funnels you can use to grow your practice by targeting existing or new patients. You set up your funnel the same way, presenting an offer, answering frequently asked questions or resolving common objections, and making a call to action.

Because they allow you to solve all the time and cost problems with traditional advertising, funnels are the best way to experience real practice growth. That’s why I believe every dental practice needs at least one funnel.

With a funnel in place, all you need to do is send people to it, evaluate how your funnel is working, and tweak anything that needs to be adjusted.

3. Online Review MarketingDental Internet Marketing - 3 Ways to Get Patients Online

A third way to grow your dental practice online is through online review marketing.

Online reviews help you in many ways. For example, they are great for SEO, helping you rise up in Google and other search engine results. They also allow you to let your happy patients tell people how great your practice is. As great as your marketing may be, having a real patient sing your praises in an online review makes an even greater impression on people.

Better yet, by using software such as BirdEye reputation marketing software to automate the review process, and training your team to ask for reviews from your best, most-satisfied patients, you can make online review marketing easy!

Dental Internet Marketing Made Easy

Dental internet marketing has never been as easy as it is today. With support and tutorials like those in DeliveringWowU, done-for-you services like my team does for dentists, and software help like BirdEye and ClickFunnels, internet marketing is faster, easier, and more cost-effective than ever for dentists and dental offices.

If you want to learn more about these and other dental marketing strategies, check out the team of expert coaches, training, and resources we offer in our signature Delivering WOW Platinum Mastermind Program.

You can also join my free Dental Marketing and Profits Facebook group where thousands of dentists and I help each other build better practices. Finally, for more free info on using Facebook for dentists, check out my free guide: Facebook for Dentists: The Definitive Guide to Regularly Attracting New Patients to Your Dental Practice right here.

Dental Marketing Ideas You Can Start Using Today

Dental Marketing Ideas You Can Start Using Today

Not too long ago, dental marketing campaigns took weeks to plan and required investing thousands of dollars before you had a hope of recouping a single dollar. With that level of investment required, it took a lot of new patients to even hope to break even.

The thought of achieving returns of 1,500% and 5,000% returns on investment with a marketing campaign like I’ve done using Facebook wouldn’t have even crossed most dentists’ minds.

Today, between Facebook for dentists, the amount of information available, and unprecedented ways to connect with people, we can take marketing campaigns live with the click of a mouse, learn more and better information from people in and outside the dental industry, and build mutually-beneficial relationships with people to help each other grow.

Here are three dental marketing ideas you can get started with today to start building your practice fast.

1. Facebook for Dentists

Dental Marketing Ideas You Can Start Using Today

Facebook is the most powerful online tool for connecting with potential patients. With the new algorithm changes announced in January 2018, it will be difficult for dental offices that don’t create compelling content to achieve organic reach. Although that created a lot of angst in the online marketing world, it creates opportunities for dentists who create compelling Facebook posts or use Facebook’s powerful advertising network to post highly targeted promotions to current or prospective patients.

Depending on your experience with Facebook, here are three things you can get started with today that can pay off big in the future.

Set Up a Dental Facebook Page

If you don’t have a dental Facebook page already, you can set up a great Facebook page in five easy steps today.

If you already have a great Facebook page, start content that shows people your dental practice vision and story, shares community events you’re attending or hosting, highlighting great things about your team members, or testimonials for happy patients.

Cost: Free

Create Engaging Facebook Posts

Images and live or prerecorded videos are the most engaging types of Facebook posts. If you’re comfortable on video, jump on a Facebook Live and give an office tour so people can see how great your office is. Ask a team member to talk a bit about the great culture in your office. Or just snap a picture of some things that make your practice so great. Even one post a day can help you build connections with current and potential patients to attract them to your office. Here are some more ideas for how to create the best Facebook posts.

Cost: Free

Place a Facebook Ad

If you already have a great Facebook page and regularly post compelling content, you might benefit from a targeted ad campaign on Facebook. With just a few clicks of a mouse and less than ten dollars, you can start testing Facebook ads for dentists. That’s right, no stuffing envelopes, no paying for postage, and no postcard design needed.

If you’re searching for ideas to get started, consider using Facebook ads with a budget of just $3–5 per day to advertise a previous successful offer and adjust the budget as desired after letting it run for a few days.

For the best results, here are some of the best groups of people to present your ad to on Facebook.

Cost: As little as a few dollars.

2. Promote a “Service of the Month” to Current Patients

Dental Marketing Ideas You Can Start Using Today

A great way to generate revenue is to designate a “service of the month” and promote it to current patients.

Basically, the way it works is you offer a promotion relating to a service you want to promote. A good service would be something that’s cosmetic, like teeth whitening. You can even set a limit so only a certain number of new and existing patients can take advantage of the promotion.

Once you decide what you’ll promote that month, email your patients, tell them about the promotion, and let them know how many spots you have open.

Many people will see it as an opportunity to get a great deal on something they’ve always wanted but couldn’t get themselves to invest in at full price.

Cost: Free

3. Create a Strategic Alliance or Host Beneficiary Program

Dental Marketing Ideas You Can Start Using Today

Strategic alliances and host beneficiary programs are similar to a service of the month but promoted to a local business.

With a strategic alliance, you partner with another local business that serves the same people as you to promote each other. To form a strategic alliance, you can reach out to local businesses you like, introduce yourself, and let them know you would like to form a mutually beneficial relationship. You can even offer a service discount or other promotion to their customers to encourage them to promote you. That benefits their customer, makes the business owner look great, and gets you new patients. It’s a real win-win-win. For example, we offered brides a deal on teeth whitening as part of a strategic alliance with a local bridal shop. That went over very well!

Similarly, with a host beneficiary program, instead of offering something to another business’ customers, you offer it to their employees. We often offer a discount for new patient cleanings to employees of local banks, investment firms, association, and even bakeries. Again, it creates a great win-win-win. The new patient benefits, the other business looks great, and we get new patients.

To get started with a strategic alliance or host beneficiary program, decide what promotion you’ll make, pick an easy local business to get started with, such as one you or a team member is already connected with, and give them a call. Let them know what you want to offer them and offer to email them something they can easily share, like an email they can forward to employees or a simple flyer they can print and post on their wall!

Cost: Free

Dental Marketing Ideas Don’t Have to Be Complicated Anymore

Dental marketing used to take a lot of time to set up and a lot of money to build momentum. With these three ideas, you can get started for as little as nothing. You can even start with the dental Facebook ads for just a few dollars. Your only additional cost is whatever you offer as a discount or enticement, but that’s a cost you can control and would be required for any marketing campaign. Only with these ideas, you get to deliver it to people for as little as free!

If you want to learn more about these and other dental marketing strategies, check out the team of expert coaches, training, and resources we offer in our signature Delivering WOW Platinum Mastermind Program. You can also join thousands of other dentists helping each other in my Free Dental Marketing and Profits Facebook Group!

Finally, for more free info on using Facebook for dentists, check out my free guide: Facebook for Dentists: The Definitive Guide to Regularly Attracting New Patients to Your Dental Practice right here.

Dental Ads That Convert: 8 Ways to Use Facebook Ads to Grow Your Practice

Dental Ads That Convert: 8 Ways to Use Facebook Ads to Grow Your Practice

When dentists haven’t received good results from Facebook ads, it’s almost never because their practice is so unique that Facebook can’t help. It’s almost always because they only tried using it once or twice to boost a post or two, didn’t see results, and moved on.

When my team and I help dental practices with their Facebook ads, our clients are often surprised by how effective it can be to use Facebook for dentists.

The first step to using Facebook ads well is to understand what you’re trying to accomplish with each ad you post. Only then can you design effective copy, add an appropriate image or video, and target the right people.

Here are eight common goals for dental ads that Facebook can help you accomplish.

1. Building practice culture awareness

If you’re following the Delivering WOW way of building your practice, you know how important it is to stand out. One of the best ways to stand out is to develop an irresistible practice culture. Developing a practice culture helps you build a stronger team and make deeper connections with your patients. If you’ve developed a great practice culture, Facebook ads can be a great tool for building awareness with people in your community.

2. Showing people what makes your practice different

In addition to showcasing your culture, Facebook ads can be used to let people know of unique things about your practice. Do you offer an on-time guarantee? Do you serve specific groups of people? Do you offer luxury, VIP amenities? You can use Facebook ads to show people why your practice is different.

Dental Ads That Convert: 8 Ways to Use Facebook Ads to Grow Your Practice

3. Talking about how you can help people

What services do you want to be known for? What procedures lead to people wanting more services? Use Facebook ads to talk about the benefits of those services and how you can help people with them.

4. Highlighting testimonials of happy patients

Have you been collecting online reviews or testimonials from happy patients on video, Facebook, Google, or your website? Reviews from other people go a long way toward attracting people to your practice. Facebook ads are a way to showcase your best testimonials to more people.

5. Attracting people into a dental marketing sales funnel

Have you set up an automated dental marketing sales funnel? Facebook ads are a great way to get people into your funnel.

6. Filling last-minute cancellations

If you have a last-minute cancellation, you can send an ad to your patient list by uploading it to your Facebook ads account as a custom audience. My practice has filled many cancellations using Facebook ads for very little money.

Dental Ads That Convert: 8 Ways to Use Facebook Ads to Grow Your Practice

7. Promoting a specific procedure

Are you introducing a new procedure? Or do you want to promote your most profitable procedure? Facebook ads are a great way to promote it. For example, you might record a video talking about the most frequently asked questions and give people a call to action to get a free consultation or send them to an automated dental marketing funnel to sell that service.

8. Introducing a new dentist or other team member

Introducing a new dentist or other team member using Facebook ads is a great way to build brand awareness, show the personal side of your office, and encourage people to make an appointment to fill up any additional capacity your new addition will create.

Dental Ads That Convert: 8 Ways to Use Facebook Ads to Grow Your Practice

Have you tried these types of dental ads?

Once you know what you want to accomplish with your Facebook ads, you will be much more prepared to target the right people and put together the best copy, imagery, and calls to action.

Which of these types of ads have you used? What others have you used?

My team has helped hundreds of dentists increase profits, attract new patients, improve social media presence, and lower their advertising costs using Facebook. If you want help, check out the team of expert coaches, training, and resources we offer in our signature Delivering WOW Platinum Mastermind Program.

You can also join thousands of other dentists helping each other in my Free Dental Marketing and Profits Facebook Group!

10Xing Your Dental Implant Case Acceptance With Elijah Desmond

10Xing Your Dental Implant Case Acceptance With Elijah Desmond

In this week's podcast episode I talk to my great friend Elijah Desmond about an amazing strategy to grow your practice and treat a lot of people.

Elijah Desmond, RDH, is a dental guygienist whom graduated from The Ohio State University. He is a motivational speaker and has a passion for changing lives of kids and dental professionals. Elijah is the founder of Smiles at Sea in which he puts on dental conventions on a cruise ship surrounded around having fun! He is also a partner in Driven Dental Implant Marketing.

10Xing Your Dental Implant Case Acceptance With Elijah Desmond

On the podcast we discussed:

  • How to make your family a priority while still making a huge impact in your business
  • The impact on people's life that dental implants can make
  • Why it is important to remember we are treating people as well as the teeth to ensure you close more sales from your high value leads and marketing campaigns
  • Why your customer service needs to be bullet proof from start to finish in your practice
  • How he has the ability to attract the high value cases by using search engine advertising and a landing page to convert and track each lead
  • Satisfied customers become a walking billboard for the dentist as soon as they walk out the doorHow in business everything is about Return on Investment (ROI) and you have to save enough money to enable you to let the world know what you can do
  • The difference between Volume, Same-Day and Value practices
  • Listening to patients and giving them options and not pressurizing them is almost like reverse psychology and is the most successful method

10Xing Your Dental Implant Case Acceptance With Elijah Desmond

We let the cat out of the bag on the podcast by announcing the new 4-night cruise workshop that Elijah and his team have planned. It has not launched yet but will be available soon for you to get onboard and learn all about how to place dental implants and how to grow your business and impact people's lives through this highly profitable line of dentistry.

If you want to find out more about Elijah Desmond or would like to see if Driven Dental Implant Marketing is right for your business go to www.drivendentalmarketing.com and sign up for a free strategy session.

Here's a short video trailer of our podcast episode:

How to Get Your Patients to Say Yes to Your High Level Services with Dr. Steve Schluentz

How to Get Your Patients To Say Yes To Your High Level Services With Dr. Steve Schluentz

This week on the podcast I spoke to Dr. Steve Schluentz (shoe-lentz). Many of you already know Steve as he's super active in the Delivering WOW Facebook Group and he's a member of our bootcamp.

Steve is a dentist, motivational speaker, guest speaker for The Texas Center for Occlusal Studies, and CEO/Founder of Mountain Sky Coaching, a company that helps businesses make quantum leaps in their results. He is a certified consultant for Bob Proctor, the world’s #1 teacher on human growth and potential. He is recognized as one of the top Proctor Gallagher Institute’s consultants in the world. In addition to his success transforming businesses, he also lectures to and coaches dentists across the country on creating successful and thriving practices and lives!

How to Get Your Patients To Say Yes To Your High Level Services With Dr. Steve Schluentz

On the podcast we discussed:

  • The journey that has led Steve to where he is today – from being a burnt out associate to buying his own practice and transforming it into the practice that it is today
  • Why he changed the way that he communicated with his patients – cutting out the ‘techno babble' and talking in the language that they understood
  • How mindset plays a really important role in selling dental service and you must tackle your own false beliefs
  • How to prepare and train your team if they present fees to patients
  • Why it's so important to learn how to sell and that dentists should focus more on developing their sales skillset as opposed to investing in more technical training
  • Why Steve thinks Facebook is the most powerful tool at the moment for marketing
  • It's so important to talk and talk about what you do in order to become ‘known' as the person who does that – when you are becoming sick of hearing yourself talk about it, that's about the time people are willing to learn
  • Steve's process for selling high value services to his patients – Steve went through this in details
  • Why you should have a vision board for your practice and for yourself as well

How to Get Your Patients To Say Yes To Your High Level Services With Dr. Steve Schluentz

Steve is launching an online course very soon covering 3 key skills – structuring the new patient experience, the proper mindset, and communication skills. It's a 6 week online course and includes an A-Z manual. Steve has distilled everything that he's learnt in the past 5 years into one course. When it's live he will offer my Delivering WOW audience a discount if they want to engage in the Masterclass Course.

To contact Steve you can email him at admin@mountainskycoaching.com and say you listened to the podcast.

You can find out more about Steve via his website.

Here's a short video trailer of our podcast episode:

Check out our guide on dental coaching/consultants…

The Three Facebook Ad Targeting Audiences Every Dental Office Needs

The Three Facebook Ad Targeting Audiences Every Dental Office Needs

One of the best ways to maximize your results on Facebook is to set up and save highly converting Facebook ad targeting audiences. Once you set up your targeting audiences, you can use them for future boosted posts or ad campaigns. This allows you to reach people you know to be more receptive to your ads.

The Three Main Types of Facebook Targeting Audiences

Although there are many options within each type, there are only three main types of Facebook targeting audiences: custom audiences, lookalike audiences, and saved audiences. Here’s what each of those are and how they can help you get better results from your Facebook ads.

Custom Audiences

The Three Facebook Ad Targeting Audiences Every Dental Office Needs

The first main type of targeting audience is the “custom audience.” A custom audience is an audience you set up based on their interaction with you, such as your patient list, email subscribers, website traffic, or people who watched your videos or engaged with your Facebook page. Essentially, this is an audience Facebook customizes for you.

Lookalike Audiences

The Three Facebook Ad Targeting Audiences Every Dental Office Needs

The second main type of targeting audience is the “lookalike audience.” Lookalike audiences are audiences Facebook creates to match users to your custom audiences. The people in your lookalike audiences are people Facebook believes share important characteristics with the corresponding custom audience.

Although the people in lookalike audiences won’t be warm leads because they won’t know you already, Facebook thinks they share important-enough characteristics to be more likely to like your page, engage with your posts, and take you up on your offers compared to other users.

Saved Audiences

The Three Facebook Ad Targeting Audiences Every Dental Office Needs

The third main type of targeting audience is the “saved audience.” Saved audiences are audiences you customize based on a number of factors you can choose. You can combine audiences to form a new saved audience. You can narrow down audiences by location, age, or any number of other factors, and save them as a new audience. Or you can add additional targeting features.

For example, if you wanted to get more page likes, you might create an audience of people who have visited your website and a lookalike audience of web visitors who do not like your Facebook page.

This way, you’re showing your page to an audience of people who will be familiar with your practice and people who Facebook believes are similar to your web visitors in a significant way, but you won’t pay to reach people who already like your page.

To build this audience, you will first need to create a custom audience of web visitors and a lookalike audience to your web visitors.

You would then create a saved audience that includes your custom web visitor audience and your lookalike audience, but exclude people who like your page already by selecting the “connections” option and choosing “exclude people who like your page.”

If you wanted to limit your audience even more, you could do that when you set up your saved audience. For example, if you wanted to promote a special for kids’ cleanings to current patients, email subscribers, and lookalike audiences, you could create a saved audience that combines those lists but limits the list to parents of young kids in the detailed targeting section.

Create Key Targeting Audiences Ahead of Time

By setting up key targeting audiences, you’ll lower your costs and get better results from your boosted posts and ads. Moreover, if you set up audiences you know you will be using ahead of time, you’ll also save time because you will have several groups of warm audiences waiting when you’re looking to boost a post or create an offer.

To start, I suggest setting up custom audiences of patients, email subscribers, and web visitors, plus lookalike audiences of those groups. If you know you’re going to be targeting groups within those, such as parents, you can set up a saved audience, too.

For more help using Facebook ads to grow your practice, check out the team of expert coaches, training, and resources we offer in our signature Delivering WOW Platinum Mastermind Program.

You can also join thousands of other dentists helping each other in my Free Dental Marketing and Profits Facebook Group!

Real Marketing That Works with Jerry Jones

Real Marketing That Works with Jerry Jones

This week on the podcast I interviewed Jerry Jones.

Jerry is of the nation’s top expert on professional practice marketing with over 20 years experience, Jerry spends most of his time developing marketing and advertising strategies for his limited number of private clients and ClearPath Society Members.

His company, Jerry Jones Direct, is the #1 internationally recognized Membership-based boutique dental marketing and advertising firm focused on both patient retention & turn-key new patient solutions, with clients in the US, England, Australia and Canada.

While not a dentist, in 2003, Mr. Jones opened and today, still owns a “from-scratch” 4-doctor dental office in Salem, Oregon, Wellness Springs Dental of Salem. Through WSD of Salem, Jerry and his team conduct research and experiment with a variety of cutting-edge marketing and management techniques shared exclusively with Members of his ClearPath Society.

In short, Jerry knows what it takes to successfully own and operate a dental office in an area with high competition and in the ever-changing dental landscape. For example, during the 2008 financial collapse, his office maintained double-digit year-over-year growth.

Real Marketing That Works with Jerry Jones

On the podcast we discussed:

  • The journey that has led Jerry to where he is today and how he became specialized in the dental industry
  • Why he considers leadership to be the most important aspect of a thriving and profitable dental practice
  • Marketing is also extremely important and why dentists must know how to attract all the patients that they can serve
  • We plateau when we rise to the level of our skillset and we go no further, unless we seek out people who know more than us and can help us grow our skillset
  • Strategies to grow a start-up – Jerry shared a lot of great tips from going door-to-door to starting a local podcast on dentistry and health
  • Why Jerry still beleives in traditional marketing, for example, advertising in newspapers, direct mail
  • The importance of good copy, the power of words, to help people understand that you can offer a solution to their problems
  • Smart doctors invest in marketing before they invest in gadgets and incur other non-essential costs
  • If you are frustrated with your marketing look at your message as well as your media, more often than not the issue is your messaging

Real Marketing That Works with Jerry Jones

To find out more about Jerry you can head to his website here.

Here's a short video trailer of our podcast episode:

Facebook Ads for Dentists: How to Lower Your Ad Costs While Increasing Conversions

Facebook Ads for Dentists - How to Lower Your Ad Costs While Increasing Conversions

Facebook revolutionized dental marketing by both lowering costs and improving results. The most powerful part of Facebook and Facebook ads for dentists is your ability to direct your ad to the right people and away from the wrong people using audience targeting.

Before Facebook came along, dentists spent thousands of dollars a month on traditional media ads that would hits thousands of people, but the ads would be relevant to only a small percentage of the people who would see them, and thus ineffective for the dentists. Even worse, because of the limited ad space on traditional media, dentists spent thousands of dollars a month to get even ten new patients a month.

Facebook ads for dentists changes all of that by giving you unlimited control of the audience you want your ad to be presented to. This does two things. First, it lowers your advertising costs because it allows you to target very specific groups of people that other companies don’t want to target. That means less competition for you and more Facebook ads to sell for Facebook. Second, it improves your results, because your Facebook ads are only shown to people you know to be part of a relevant audience.

Advertising copy is important. Your offer is important. And your images or videos are important. But the real power of Facebook ads for dentists is your ability to get your posts in front of the right people.

In fact, it’s so powerful that when my team works with dentists to help them with their Facebook ads, we set up and save the right audiences before we set up the first ads for our dental marketing clients. That allows us to get great results for the dentists and dental practices that hire us to help them with their Facebook ads, because we can select the best audience for each specific Facebook ad campaign or boosted post right from the start.

Here are seven high-impact target audiences that will help you get better results with your Facebook ad campaigns.

Using Facebook Ads to Target Your Current Patient List

Your current patient list is a great target audience for Facebook because they already know, like, and trust you. They can be a high-impact audience for end-of-year “use it or lose it” dental insurance reminder posts, add-on services, or one-time specials for premium services.

Using Facebook Ads to Target Your Email List Newsletter Subscribers

Facebook Ads for Dentists - How to Lower Your Ad Costs While Increasing Conversions

 

People who subscribe to your newsletter or have signed up to receive a free guide or checklist are a great group of people to target with ads, because they are already familiar with you and have taken action to get on your email list. Thus, they’ll be more likely to take action on your offer again. They can be especially good for targeting people with another high-value download that directs them to a dental marketing funnel.

Using Facebook Ads to Target People Who Visit Your Website

Facebook Ads for Dentists - How to Lower Your Ad Costs While Increasing Conversions

Whether it’s any page or specific pages, people who visit your website are a great group of people to target, because they’ve already been directed to you by something they did. Sometimes, your site will have come up on a web search. Other times, they may have found you in a dental insurance directory or from a friend. Whatever it is, they’ve been connected with you before, and Facebook ads can be a great way to connect with them again.

I recommend you create a custom audience for each specific service page on your site, so you can make sure to present the most relevant Facebook ads and get even better results. For example, if you start developing articles on each of your service areas, you can target the people who have shown an interest in that service by going to that page on your website.

Using Facebook Ads to Target People Who Watch Your Facebook Videos

Videos are a powerful way to connect with people. They allow people to get to know you and your practice. They can hear your voice, look into your eyes, see your enthusiasm, and get a feel for your practice. If you’re doing Facebook Lives or uploading videos, you can create a list of people who have watched a certain percentage of those videos. These people have given you their attention for an extended period of time and will be more likely to take action on a future Facebook ad. I recommend setting up audiences of people who have viewed at least twenty-five percent and at least fifty percent of your videos. This gives you a choice to target only very engaged people who have watched more than half of your videos and a larger but still-engaged audience who have watched more than twenty-five percent.

Using Facebook Ads to Target New People Who Share Important Characteristics with Existing Groups

In the Facebook world, this is called setting up lookalike audiences. Essentially, the way this works is you give Facebook a list of people and ask them to create an additional audience that shares characteristics like living in the same area, making the same purchasing decisions, have similar incomes, like similar Facebook pages, etc. These audiences are powerful, because they are similar to people who already know, like, or trust you in some important way. You can ask Facebook to get people similar to your patient list, website visitors, email newsletter, and more. Lookalike audiences are a powerful way to connect with new people.

Using Facebook Ads to Target People Who Have Relevant Interests on Facebook

A simple way to increase the relevance of audiences targeted at people who aren’t already patents, on your email list, your Facebook fan, or connected in some way to one of those groups of people is to target people by a combination of demographics, interests, or behaviors. There are unlimited combinations of demographics, interests, and behaviors you can target, depending on your dental practice specialty or goal for your Facebook ad. For example, you can target women who live within five miles of your practice and make over $50,000 per year if you want to promote teeth whitening. You can also target parents of kids between ten and sixteen years old who live within five miles of your practice if you want to promote orthodontics. The possibilities are endless.

Using Facebook Ads to Target People Who Like Your Facebook Page Plus Their Family and Friends

Facebook Ads for Dentists - How to Lower Your Ad Costs While Increasing Conversions

Facebook’s algorithm only shows your dental Facebook page posts to a small percentage of your Facebook fans organically; however, you can use Facebook ads to target more fans as well as their family and friends. Because your dental Facebook page fans already took action to like your page, they’re a warm audience, and your costs will be low. Additionally, when their family and friends see your Facebook ad, Facebook adds a note to the top of the post that lets them know which of their Facebook friends like your page. That mini-endorsement helps you and your Facebook ad make a stronger connection and encourages them to take action.

BONUS: Excluding People for Even Better Results

Facebook Ads for Dentists - How to Lower Your Ad Costs While Increasing Conversions

A great way to improve the results of Facebook ads for dentists and dental practices is through exclusion. With exclusion, you tell Facebook to not show your ad to certain people. For example, if you’re using a Facebook ad to send people to a blog post where you talk about the advantages of dental implants and make an offer, you don’t want to show the same ad to the people who have taken you up on the offer, because they’ve already opted in. This way, you don’t spend money targeting people who already opted in and you avoid annoying those people with the same ad.

Whom Do You Need to Reach with Your Facebook Ads?

One of the best ways to improve the results of your Facebook ad campaigns is to make sure you’re targeting the right people for your posts. These target audiences are just some of the groups the dentists and dental offices my team serves use to decrease their lead costs while increasing their impact. The opportunities are truly unlimited.

For more help using Facebook ads to grow your practice, check out the team of expert coaches, training, and resources we offer in our signature Delivering WOW Platinum Mastermind Program.

You can also join thousands of other dentists helping each other in my Free Dental Marketing and Profits Facebook Group!

How to Market Your Practice At Little To No Cost with Michael Arias

Michael Arias

This week on the Delivering Wow podcast I interviewed Michael Arias and I got to talk all about my favorite subject – marketing!  Specifically, we talked about ground marketing.

Michael is a really good friend of mine. He’s the host of the Dental Marketer Podcast and he’s doing amazing things to help dentists with ground marketing.

Michael Arias

Michael is from Texas where he graduated with a degree in Nutrition. He helped to start up two companies before moving to California – where he helped to start up another company working as a nutritionist. A client of his happened to be a Dental Consultant and he assisted him with his marketing. This led to working with more dentists – bringing in new patients to their practices. He went from bringing in a couple of patients daily …to overbooking the doctor's schedule, three months in advance, with quality patients!

Michael has worked with several dentists, dental groups, dental consultants, and agencies. He loves educating anyone who is interested in how to market their dental practice.

Michael Arias

On the podcast we discussed:

  • Michael’s background and how he got into dental marketing
  • What ground marketing is and some great examples
  • Ideas for forming partnerships with local businesses in order to attract new patients
  • Digital marketing is very important but it shouldn’t be everything
  • Why it’s important to stand out as a dentist and have a “story”
  • The importance of having a strong online and offline presence and how they can complement each other
  • The role that personality plays in being successful with ground marketing
  • What start-ups or practices with available staff can do with regards to ground marketing
  • How Michael can help dental practices and the service that he offers
  • How to get started with ground marketing

You can reach Michael by heading to his website www.thedentalmarketer.site where you’ll find links to his social media profiles and be able to listen to his podcast (the Dental Marketer Podcast).

Below is a short trailer of the podcast episode…

See our ultimate guide to consulting options for dentists…

Dental Marketing 101: 3 Ways to Grow Your Practice on Any Budget

There are several ways to grow your dental practice. Some of them require an investment of money. Others require only time. And some require both.

No matter how tight your budget is, however, you can invest in dental marketing and start growing your practice by focusing on these three categories of marketing.

1. Direct-to-Patient Promotions

High-impact direct-to-patient promotions should be designed to do a combination of building loyalty, getting referrals, and expanding your business with current and future patients. One of the best ways to connect with your patients is through an email or physical newsletter. A patient newsletter doesn’t have to be long, but it’s a great way to deliver a few pieces of news, an update on your practice, and a list of events, activities, or community involvement. It’s also a place where you can highlight great patient accomplishments, which you would share on social media as well. This helps connect you with your patients, remain top of mind, and update them on your practice and any promotions or programs they might be interested in joining.

Examples of programs or promotions you might include in your newsletter are toy drives, contests, giveaways, discounts on luxury services for patients to try, senior specials, and running a fun kids’ club.

Another great direct-to-patient promotion you can highlight in your newsletter is a referral rewards program. Giving a small gift card, a credit for future services, or an additional service, like a basic teeth whitening, if they refer a new patient are great ways to encourage people to refer their friends and family. Make sure to check your state board so you see what's allowed. These direct-to-patient promotions don’t have to cost much at all and can be very effective.

2. Community Promotions

Community promotions are a great way to build your reputation with influencers and connect with people whom your current patients aren’t connected.

Community promotion activities can be as simple as updating and distributing brochures, creating practice videos that you put online and promote to people in your community, attending, hosting, or creating events like a family night during Children’s Dental Health Month that people in your community can attend.

In addition, you could connect with other businesses to form strategic alliances to refer patients or offer a special promotion to each other’s patients or customers. You could run ads on Facebook or other social media platforms, in print, or on the radio or TV. Finally, you could reach out to businesses and schools in your community and offer to talk with them about dental health. Community connections can turn into patients or referral sources very quickly.

3. Dentist and Team Promotional Activities

Dentist and team promotional activities are things you and your team do in your office and through direct outreach to people who aren’t patients, such as specialists or pediatricians.

These activities are helpful because they can open doors to people who influence large numbers of patients, such as specialists or pediatricians and can build information, including testimonials, which can be used in future marketing efforts.

Examples of these activities include:

·      sending brochures or other materials to dental specialists or pediatricians,

·      conducting an internal campaign to get reviews or testimonials from happy patients that you can share with others,

·      conducting tours of your Delivering WOW office for influencers, patients, and the general public, and

·      team-building and learning activities, such as helping your team members prepare elevator pitches about why patients love your dental practice.

These activities help keep your practice top of mind with key influencers and show people what makes your practice so special and unique from your patients’ perspective so influencers feel confident referring patients to you and patients know they’re going to be treated like a VIP by you and your team.

Pulling it All Together

No matter what your budget is, I recommend every practice engage in one or two activities from each of these categories every month. For example, next month you might launch a physical or email newsletter where you promote a patient giveaway. You might also attend a senior event in your community and conduct a campaign to collect reviews or testimonials from happy customers. This opens communication with your patients with a giveaway, rather than asking for something in your first newsletter. At the same time, you will be connecting with your community and building reviews or testimonials to help you promote your practice in the future.

The next month you might promote your referral rewards program in your patient newsletter, speak to a preschool, and deliver brochures to five specialists.

I like to plan my marketing activities at least 12 months at a time. This 12-month picture helps me make sure I’m consistently engaging in each of these three ways to grow my practice.

I also created a Google spreadsheet that includes a sample 12-month marketing calendar, a list of 84 marketing strategies that fall into these categories, and a budgeting tool to help evaluate the return on investment for each activity.

When you’re starting out, I recommend investing five to seven percent of your revenue into marketing activities. If that’s not a possibility right now, start with as much as you can and focus on some of the lower-cost activities. When you find activities that are working consistently, you can begin increasing your budget and directing the additional money into the activities that are proven to work with your practice.

If you need help with getting started, I invite you to join me on the inside of Delivering WOW U, You'll have access to a detailed training on creating a 12-month dental marketing plan, plus access to the strategy spreadsheet, 12-month marketing template spreadsheet, and budgeting tool. You also have access to the Delivering WOW U forums where you can connect with me and other dentists building their practices to get ideas, support, and feedback on your dental marketing calendar and activities.

How To Use Email Marketing To Find Your Ideal Patients with Dr. Shawn Van de Vyver

In this episode, I interview Dr. Shawn Van de Vyver, a practicing dentist, who has discovered the benefit of using funnels and email marketing to attract new patients.

In this episode, Shawn and I discuss email funnels as well as how you can use a combination of Facebook Ads and email sequences to build trust.

Shawn discusses how to create “lead magnets”, or free PDF's, guides, and checklists to get people to opt-in to your email list so that you can continue to market to them about the specific topic that they opted in for.

For example, if they sign up for a free PDF on sleep apnea, you can continue to send them information and educational pieces on sleep apnea.

This keeps you top of mind so that people know that you can solve their problems.

Links in this Episode:

Contact Dr. Van de Vyver: drvan@gldentistry.com

LeadPages

Delivering WOW U

Facebook Case study…. 36 shares and 53 new potential likes. Ad spend…$3.88!

So Krissy from Dr. Winn ‘s office and I had a quick chat last week about what really works to drive people to take action to come in as new patients.

Dr. Winn is a member of FBMastery.. and decided to delegate learning of Facebook to a member of his TEAM!

Look at the RESULTS!

-36 SHARES!
-33 Comments
-53 Likes (who she later invited to like their page)
-969 Post Clicks

Guess how much she spent???

$3.88!!!!

Here's the lesson:

Every time you create a post, you have to think “Is this something that would evoke emotion? Is it something that people will SHARE?”

AND

Once your post starts to get lots of likes, FB recognizes that it is a post users want to see.

So…

They push the post into more new feeds for FREE,  which will help to make your post go VIRAL…

So…

Of the 4891 people who were reached from this $3.88 ad, 2144 were paid and 2747 were organic (non-paid)!

Again 36 shares and the potential for 53 new people to like the page.

And…

To get to know you to come in as new patients.

How to Generate Hundreds of New Leads with Tim Paige

How do you get people to sign up to your email list? I recently had a chat with Tim Paige, Conversion Educator  at LeadPages to find out. 

What exactly is an email list?

It's your contact list of emails, sometimes names, sometimes phone numbers, but it’s basically your lead list. It’s all the folks who have given you their email address and have given you permission, hopefully, to market to them.

Perhaps they're interested in some particular topic that you talked about. It could be because they’re interested in your product or service. Whatever the reason, it means that they've decided that it's okay for you to market to them and it’s your job to deliver value.

Once people decide to join your email list, the next step is to stay in contact with them about how you can solve their problems, what makes your practice unique, and why they should choose you.

You can also present them with great calls to action to come in as a new patient.

In this episode of the Delivering WOW Dental Podcast, Tim discusses the importance of bringing in new leads, and the role that list building plays in creating Raving Fans who are ready to come in and start treatment.

He also discusses specific ways that dentists can create Free content that people can't wait to get their hands on…which then creates a warm audience of people that you can stay in touch with as well as the power of sending specific follow up sequences to people based on the actions that they took on your website or landing page.

I also share exactly how I integrate LeadPages with my Facebook Ad Campaigns….

>>>>SIGN UP FOR A FREE LIVE TRAINING:::