How I Built a Delivering WOW Practice with Marcia Woon Choy

 

In this episode of the Delivering WOW Podcast, I interview Marcia Woon Choy, the business coach who helped me to build a Delivering WOW practice.

In this episode, we discuss my journey of building a Delivering WOW practice.

We discuss how I was able to transform my team, and the systems which were put in place to build a practice that could run without me.

We discuss the exact strategies which were used to create a practice full of raving fans, and the specific strategies which were put in place to fast-track success.

In this episode you'll learn:

  • The first steps you can take to create a profitable practice that can run without you
  • How you can get your team aligned, and what to do when your team members are resisting change
  • The concept of working on your business vs working in your business
  • Easy strategies to increase the profitability of your practice
  • How to create a 90-day plan to achieve your quarterly, annual, and 5 year goals

How You Can Add More WOW To Your Practice and Your Life with Dr. David Madow

 

Dr. David Madow is the special guest for this episode, and boy… are you in for a treat!

In 1989 David (along with his brother Rich) co-founded The Madow Brothers, a company that has been teaching and coaching dentists and dental team members on how to achieve incredible success in their lives and practices. The Madow Brothers has grown from a two-man “kitchen table operation” to a well-respected international company.

David is one who firmly believes that happiness, family and lifestyle must come before anything else in life. It does not matter how much money you make or what kind of car you drive if you are not operating at optimal health or if you cannot experience all of the wonderful things this planet has to offer.

In this episode David shares his amazing journey in dentistry, and how he discovered the real secrets to success. He discussed the importance of setting goals and having a vision, as well as his proven method to ensure that he, as well as dentists, can achieve all of their goals.

He also shares tips for dentists to become more visible, including his favorites:

  • Using Social Media
  • Using Live Streaming
  • Having a Website Which Delivering Wow and Uses VIDEO
  • Being Authentic
  • Always Adding Value and Giving Great Content

David also spoke about the importance of being debt-free, and having a balanced, healthy life.

This is an episode to bookmark, and listen to over and over again!

Links In This Episode:

The Best Seminar Ever

The Madow Brothers

The David Madow Lifestyle Show

Recommended Reading:

How I Discovered My Passion and My Why

In this episode, Dr. Anissa Holmes is being interviewed by Don Hutchenson on the Discover your Passion, Do What Your Love Podcast

From an early age, Anissa Holmes knew she had the heart of an entrepreneur. But because there were no entrepreneurs in her family she thought the only path to success would mean becoming a dentist, doctor or lawyer. She built a highly successful dental practice for 13 years but the entrepreneurial voice inside her would not abate.….

Dr. Anissa Holmes is a dentist and social media expert. Voted one of the “Top 25 Women in Dentistry” by Dental Products Report, she has mastered the skill of using social media. She now has a Facebook following of over 48,000 fans. She discovered that the most effective way to get massive results is to first have a vision. In her Delivering WOW Dental podcast and online, she shares the steps to help develop a business culture, systems, and brand. 

How Did You Start Using Your Talents?

From an early age, Anissa knew she wanted to be a doctor. So she worked really hard in school and always had good grades. In hindsight she also sees she had the heart of an entrepreneur, but “I really didn’t have any entrepreneurs in my family. I thought the path to success would mean becoming a dentist, doctor or lawyer.”

The Most Impactful Turning Point?

“Before I came into the full coaching experience, I was one of those people who thought that every day I would just go to work and be a dentist. Then, at the end of my life, I would have done the same thing every day.” Coaching changed all that for Anissa. “Through coaching, I learned how to create a business that could essentially run without me. Now my practice runs on systems, and on having an amazing team, culture, and brand. I really don’t have to be working in the business so much. I’m still practicing dentistry three days a week and have some other dentists working with me as well. This has allowed me—after practicing for 16 years—to look at my legacy, and how I can help others. Part of that legacy is that I can help other dentists get to the place of having a profitable practice, understand about culture, systems, and branding, and deliver what I call, ‘WOW!’ Now I really am making a difference!”

The Most Powerful Lesson Learned?

“If you want to go to Europe, you need to book a ticket. You need to take some action, and that’s really the only way. A lot of people have big dreams. Lots of people go to seminars, they learn things, and then they just go back to doing the same thing. I think the reason I’ve had the success I’ve had is because I am an action-taker. If I learn something, I put it into action, and I also set a deadline.”

Steps to Success from Anissa Holmes

1. Discover what is your WHY? What motivates you?

2. Use your WHY to develop a clear vision, with goals, actions, and deadlines.

3. Make sure that, at the end of your life, you can say you actually made a difference.

4. Reach out to people who can help you. You don’t know everything.

On Her Bookshelf

Eat That Frog!: 21 Great Ways to Stop Procrastinating and Get More Done in Less Time, by Brian Tracy

The Compound Effect, by Darren Hardy

Start with Why: How Great Leaders Inspire Everyone to Take Action, by Simon Sinek

Connecting With Anissa Holmes

Twitter: @deliveringwow

Facebook: facebook.com/jamaicasmiles

LinkedIn: jm.linkedin.com/in/dranissaholmes

Free Gift

Grab Your FREE Guide to learn the exact steps of how Anissa Holmes gets a 1500% ROI on Facebook:

Facebook Targeting: 5 Best Practices

Discover your Passion, Do What Your Love Podcast

How To Discover Your Passion and Niche Down To Achieve More

Dr. Jason Lowry is the owner of Lowry Family Dentistry and is also a solo practitioner located in the small town of Kingman, Arizona. Dr. Lowry has created a multi-million dollar dental practice and has positioned himself as a leader of dental implants and same day ortho in his town. Dr. Lowry has discovered that the key to success is in niching down and finding your passion. Dr. Lowry is also the founder and CEO of Catalyst Dental, a company which helps dentists to grow their niche through using a proven, systematized approach.

In this episode of the Delivering WOW Dental Podcast, Dr. Lowry and I discuss the importance of finding your passion in dentistry and building your practice around that passion. We discuss that once you discover your niche, you can create your uniqueness and use that passion to build your brand. As a result of that, you can become the go-to person for that service. He did just that with his passion for same day ortho and dental implants. He also discovered a unique way to market these niche services through dental seminars, and shares how that one strategy alone allowed him to generate over $70,000 in revenue from his first seminar alone. In addition to running a very successful dental practice, Dr. Lowry also teaches other dentists how to achieve that same level of success!

Make sure to Download the FREE Guide which accompanies this episode:

Links in this Episode:

Catalyst Dental

Audible.com: The #1 App that I use to listen to books while in the car or on the go

Recommended Reading from Dr. Lowry:

The Compound Effect Darren Hardy

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Here’s How to Create Your BEST Year Ever!

Many people have big dreams which never become a reality.  They live on Someday Island. They say “Someday I'll write that book. Someday I'll work less. Someday I'll spend more time with my family and take that well-needed vacation”.  Well, this is the year to reach your goals, grow your business, and start to enjoy your life!

The key to achieving massive results is to first plan and then to write down the steps needed to achieve your goals.  I have had some phenomenal results over the last few years as a result of implementing yearly planning.  Yearly planning has literally changed the way that my team and I think, and has significantly impacted the success of my practice.

As a result of yearly planning, in 2015 we quadrupled new patient numbers, doubled revenue, and were able to deliver more “Wow” services to our patients.

Here are the exact steps that I used to create my Yearly, Quarterly, and Weekly action plan.

Looking Back:

  • Look back on your current year.  What goals did you achieve?  What difference did it make to your business?
  • What didn't you achieve that you intended to?

Going Forward:

  • Create an overall theme for the upcoming year.  For 2015, my theme was growth.
  • Choose 3 main goals for the year: I chose to focus on Systems, Brand Development, and Profit goals.
  • Conduct a brainstorming session with your team to create a list of systems which need to be implemented.
  • List creative ways that you can build your brand and be more profitable.
  • Once you have your master list, decide which 15 goals you will work on for the first quarter.
  • Break these goals down into months and weeks.  Once they are broken down into weeks, assign the team member who will be responsible for implementing each task.

Here is an example of a weekly planning sheet.  Make sure to download your Free template. Here is an example of a weekly planning sheet.  Make sure to download your Free template.

What has been most amazing is that because we do planning and break tasks down into weeks we know 3 months ahead of time what we are doing each week to grow the business. The most interesting thing is that it is not me as the business owner doing these things.  These weekly tasks are being done by my team and who are held accountable by the office manager.  I simply oversee designing the plan, and watch the magic happen.

Your leadership as the business owner to inspire your team as well as to give them the tools to succeed are the keys to having a more productive and accountable team.  Remember the business cycle.  The business owner inspires the team who wow's the customers who support and grow the business which supports the owner and the team.

Make sure to listen to my interview with Action Coach Chairman Brad Sugars on why Yearly Planning yields Massive Results!

 

 

 

 

Here’s How You Can Work Less and Get Your Patients to Say YES!

The last several months I have been testing a new system, and it has been a GAME-CHANGER for my dental practice. I have been able to cut back more clinical hours to focus on running my business and to create more personal time, my team is happy and my patients are scheduling more treatment.  

What is this revolutionary discovery?  Well it's really not revolutionary at all. It's quite simple.  

What we implemented was a new system, a system for scheduling.  As I have discussed before, the key to maximum productivity is in creating systems, and Block Scheduling is no exception.

Here are the Benefits:

  1. Patients have an opportunity to have all recommended treatment done in one visit, thus eliminating time off from work and multiple back and forth visits.
  2. Once patients know they don't have to “figure out” when to fit in their appointments over several visits, it makes it easy to block one morning to get all the work done.
  3. Decreased overhead as less setups are used throughout the day,  thus decreasing the cost of sterilization bags, disinfectant, needles, water and electricity.
  4. Increased efficiency as the rooms are set up and broken down fewer times for the day.
  5. Longer procedures are done in the morning when the provider's eyes are fresh.
  6. Increased consistency as the days are more structured.
  7. 80-90% of the day's revenue goal is made by lunchtime.
  8. Significant increase in production and profit.

Here was our action plan. If you follow these steps, you will be amazed at the results:

  1. Create 3 morning blocks on your schedule.  In my case they are from 8-9am, 9-10am, and 10am-12pm
  2. The only procedures which can occupy my blocks are 4 or more fillings, a crown, veneers, or a combination of the above.  I do no do root canals, but they could be placed in a block as well.
  3. Cements, follow ups, consults and single fillings are not to be placed in these blocks
  4. For those patients requiring a longer block, they can take the 2 hour block from 10-12, or can take two 1 hour blocks (8-9am and 9-10am)
  5. One morning of the week and every afternoon is not blocked to accommodate 1-3 fillings, cements, adjustments, consults, etc.
  6. Blocks can be released the day before after 1pm.  If lab cases come in, we will call to schedule those patients in these released spots. Patients love if they can get back in quickly to cement their cases.

Once we started offering every patient who had 4 or more fillings and or a combination of crowns to do all work in one day, we were amazed at the results.  What we heard was “Of course I'd prefer one visit.  Why would I want to come back several times?”  That was very interesting…

Some of you may ask about numbing multiple areas in one visit.  That's pretty simple, we just let our patients know that they will be numb for about 3 hours.  They are quite fine with that because it saves them so many trips. 

Our patients are happy, our team is less stressed, our costs go down, our production goes way up, and the dentist, well I have time to write these posts:)

 

Experiencing Burnout? It’s Time to Explore your “WHY”

A business owner recently shared with me her experience of burnout. She is not married, has no children, and is completely overwhelmed. She works long days and then goes home to do more work.  She is always connected to her computer and cell phone. She “wolfs” down dinner and is extremely exhausted.  

If this sounds like you, it's time to evaluate your “Why”. 

Your “Why” explains your dreams, your goals- your big purpose. When you look back on your life, what things will have mattered most.

As I look back on my 16 years of growing and running a successfull dental practice, perhaps my “Why” has evolved. Now what matters most is time with my family, travel experiences, knowing that I have a business that can change and impact peoples lives, and leaving a legacy to help other business owners achieve their “Why.”

Here's an exercise that you can do today that will change your life.

-Take a quiet time and think about what you want.  What matters most? Explore your really deep “Why”.

Write down your vision.  Where do you want to be in 5 years.  Who do you want to be?  Finally, who can help you get there. One of the big contributors to burnout is trying to do everything yourself.  

-Write down everything that you like to do. Is it a particular hobby, exercise, personal development time, time with family, time with friends?  Schedule these things in your calendar first to make sure that they happen.

-Prioritize your time to ensure that you can meet all of your goals. The remaining time in your calendar is time to focus on completing your goals.  While there will never be enough time to do everything, there is always time to do what's most important.  Write down your goals, the steps to get there, and the deadline of when you wish to achieve them. 

-Eliminate, Automate, and Delegate. Make sure to eliminate any task that does not directly contribute to your goals. Automate the tasks that can be automated, and delegate any tasks that you do not directly have to do. This exercise will allow you to multiply your productivity.  Only focus on what matters most and what only you can do.

By following this simple 5 step plan, you will start to see changes.  You will be healthier, happier, and achieve your “Why”. 

5 Ways to Get Your TEAM to Perform Without You!

I have heard so many business owners say that their team doesn't perform or are that they are lazy. Others say that there are no good employees. However, what business owners must realize, is that in order for their team to be most efficient and effective, they must be properly trained. Employees must know exactly what you want from them. 

This means ensuring that your team knows what their key performance indicators (KPIs) are, and what tasks they must focus on for maximum productivity and efficiency. Each employee is there to perform specific tasks to grow the business. However, they must know what 20% of their tasks bring about 80% of results, and focus on that 20%. 

Here are 5 Tops Ways to Increase Team Productivity:

1.) Positional Contracts with KPIs-  Every employee should be given a Positional Contract which lists what they must do daily, weekly, and monthly.  Once they know what is required of the job, they will focus on those most important tasks.  

2.) Provide Training Manuals for your Team– This manual includes videos and webinars that new hires must watch, step by step checklists including photos for each task to be performed, and training schedules with objectives for each week.

3.) Weekly Lunch and Learns-  Take one day per week to bring in lunch and work on training with your team. This includes verbal and communication training, training to enhance the quality of the service offering, or script training. This time can also be used for planning community service events as well as for team building.  If there is anything that needs to be improved in the business, brainstorming for improvement and action steps can be designed in this session.

4.) Team Book Clubs- This is huge!  An empowered team is a better team.  Provide your team with the tools for success.  All of my team members have kindles, and we use Whispercast to send books to them for their personal development. A few great team books are “Eat that Frog” by Brian Tracy, “The Compound Effect” by Darren Hardy, and “What Got you Here Won't Get You There”, by Marshall Goldsmith.

5.) Quarterly or Biannual Assessment and Review-  It is very important for your team to know how they are performing and if they are meeting or exceeding your expectations.  Every quarter or biannually, make sure to conduct a performance review.  Provide a self assesment for your team to rate themselves on their performance. Also have each team member assessed by management and/or the owner.  This review is what should be used to determine the level of bonus or pay increase that the employee will receive in the future.  It is a great opportunity to verbally recognize outstanding performance, as well as to identify areas for improvement.

Once your team knows what to do, is trained, and knows that they are being held accountable for their actions, they will perform, and your business will receive massive results!

Here’s How to Have a Successful Life

Unfortunately too many business owners fall into the trap of overcommitting too much time to their business, at the expense of sacrificing other aspects of their life. They carry work home and have limited interaction with their spouses or significant others. Their kids occupy their time on electronics. They neglect their friends, and do not commit time for their personal health and fitness. While growing your business is very important, it is only one slice of the pie of life. 

When you look back on your life, what will create your lifelong memories?  Will it be time vacationing with your family and friends, time watching your kids perform in the school play?  Or will it be time buried in a computer or at work. Don't get me wrong, I am serious about my growing dental practice, and have assembled an amazing team and systems to receive significant profitability and growth. However, I realized a while ago that if I didn't focus on other areas of life, I would have lots of regrets.

And so it went. I created a default diary to schedule in time for myself, date night and communication time with my spouse, time to watch my kids at their activities and to chat with them at home, time with friends, time for my personal hobbies, and time to run my business.  Guess what happened?  I became healthier, happier, and my business grew even more.  I focused on the most important tasks, and my relationships grew.  I am now living my ideal life.

There are the different slices of the pie of life. Putting all pieces together will make your life whole.
Dr. Anissa Holmes, a Global leader in Social Media Marketing, and owner of Jamaica Cosmetic Dental Services, is a Pioneer in the area of Cosmetic and Family Dentistry. She is constantly using innovative ways to reach out to patients to break down fear that many have when going to the dentist.  Dr. Holmes, through her blog Delivering WOW, shares tips for designing a unique practice culture to deliver a “Wow” patient experience every time, strategies to triple new patient numbers, and well as strategies to build an amazing team.

 

It All Starts with a Vision

The best way for you to actually achieve your goals is to first create a vision of where you want to be in the future. What are you working for?  It is important for you to know that going to work and serving your customers is what is allowing you to be able to achieve your personal dreams. Not only dreams for yourself, but it is also very important for your team to know their visions.  One great activity that I have done with my team and my children is to create Vision Boards. This is a simple activity where you cut out pictures of what you want for yourself in the future, and place them on a piece of poster paper.  I have placed countries that I wish to travel and things that I want to accomplish personally and for my business.  My team also have done Vision Boards.  They placed images of a new house, a car,  a vacation- or dreams for their family.  And my kids, yes, they placed images of where they want to go to college and places that they wish to travel.  And why? Why do this exercise.  It's simple.  Once you know where you want to go, then you must write down the steps needed and then take action to get there.

You can achieve your goals exponentially by writing them down.  At the end of each year, make a list of 50 things that you want to accomplish in the next year.  Then each quarter, decide which 12-15  goals that you wish to focus on that quarter.  You can then easily break them down to 1 per week.  At your quarterly planning, you must also write down who, in addition to yourself, will be responsible for completing each task. Remember, you will get more done when you have a well-trained team and a team of experts helping you.  Hire people who are better than you, and only focus on the most important tasks.

Get started, and you will see Amazing Results

Free Resources!

1) Vision and Mission Accelerator: Create and Set your Vision, Mission and Core Values with this step-by-step guide