How To Build a Successful Dental Practice

How-to-Build-a-Successful-Dental-Practice

3 Ways to Work on Your Business When Times Are Slow

When times are slow, understanding what to do to work on your business can be challenging. But when you find the right opportunities, you can create momentum to help you come back stronger than ever.

Three of the most important parts of our businesses we can strengthen during slow times are our practice vision, branding, and systems. Together, they define where we are going, the relationships we build to get us there, and the methods we will use to achieve our vision. Here’s how to improve each of those areas when times are tough.

1. Refine your vision.

 

3 Ways to Work on Your Business When Times Are Slow

 

If you don’t have a practice vision, it’s tough to make strategic decisions. That’s why it’s so important to have a practice vision. It guides you in making decisions that lead you closer to your vision. Slow times are prime opportunities to revisit and refine your vision.

Refining your vision can be as simple as asking yourself questions about where you want to go in your business or personal life. How many days do you want to work every week? What roles do you see as being most important in your practice? What do you want to be able to delegate to others? Would you rather focus on the business side of things and be a practice owner or would you like to have somebody else manage the business side of things so you can just do dentistry? What type of practice culture do you want? What do you want patients to feel when they walk in the door?

Write down your answers to these questions and start thinking about any changes you need to make to build a practice consistent with your vision.

2. Work on your branding.

 

3 Ways to Work on Your Business When Times Are Slow

 

What do you want patients and people in your community to say about your practice when you are not around? It doesn’t matter how nice your website is or how pretty your logo is, your brand is determined by your reputation among your patients and the community. If they think your practice is high quality and spa-like, that’s the brand you have. If they think your practice is behind the times, that’s the brand you have.

Take a look at how your practice is presenting itself to your patients and the community. What do you think those messages are causing people to say about your practice? Does it match what you want them to be saying? If so, great! Lean into that and think of ways to do even more when things pick up. If not, what do you need to change?

3. Improve your systems.

 

3 Ways to Work on Your Business When Times Are Slow

 

Your operations are a sum of the systems you have in place. Do your systems make your business run like a high-quality engine? Do your patients get a consistently WOW experience at your practice? Are your team members consistently performing? If consistency is a problem in your practice, better systems are your solutions.

For example, you can use this time to train your front desk team members to answer the phone masterfully. Make sure your team is on the same page so things stay organized even when things get crazy by having morning huddles every day. Systems can improve every area of our practices.

What are you doing to work on your business right now?

While the pandemic might make things feel hectic right now, this slow time offers a great opportunity to work on our businesses even if we can’t work in them in the moment. Eventually, this time will pass and we’ll all be back in the swing of things. Taking time to work behind the scenes will make our practices stronger than ever once everything turns around.

If you want more help improving your business, joining me and thousands of other practice leaders in my free Delivering WOW Facebook community!

 

How to Grow your Practice with Google Traffic with Brett Allen

How To Grow Your Practice With Google Traffic with Brett Allen

Would you like to learn how you can get more traffic from Google and grow your practice? If this sounds like something you’d be interested in, join me on this episode of the podcast for an insightful discussion with Brett Allen, the CEO and Co-Founder of Marketing 32.

Marketing 32 is a Google Marketing Agency for Dentists and Dental Specialists. The team at Marketing 32 are also the creators of “Google Made Easy for Dentists” which is a step-by-step program that is transforming the industry by helping dentist do their own SEO and Google Ads.

Brett and I have a very interesting talk about how dentists can leverage digital marketing to attract more patients and explode the growth of their practices. So, if you're struggling to fill up your appointment schedule or you just want to expand your practice and accelerate its growth, this is the episode you’ve been waiting for!

 

How To Grow Your Practice With Google Traffic with Brett Allen

 

On the podcast we discussed…

  • Why you should use multiple traffic sources to help grow your practice
  • How to leverage relationships and get people in your community to talk about you
  • Strategies for using Google Marketing to reach new potential patients
  • The difference between search-based marketing and display & retargeting marketing
  • How you can use funnels to educate and convert patients
  • Tips for choosing the best keywords for your ads

 

How To Grow Your Practice With Google Traffic with Brett Allen

 

If you want to learn more about Brett and Marketing 32, you can visit their website.

Brett and his team have also created a Google Ad training course for dentists, where you can learn how to leverage the power of Google Ads to help grow your practice. To find out more about this amazing course, go to marketing32.com/go

Here is a short video trailer of the podcast episode where Brett explains how to use Google Marketing to grow your practice.

Proven Process for New Office Buildouts with Steve O’Leary

Proven Process for New Office Buildouts with Steve O'Leary

I’m thrilled to welcome Steve O’Leary, the Project Consultant at APEX Design Build, onto the show to talk about the best processes for designing and building your ideal dental practice.

Steve is a natural born leader and dedicated to delivering high levels of customer satisfaction with help from his positive outlook on life and great listening skills. He has worked at APEX Design Build for almost three years and is super passionate about the company and what they stand for.

Apex Design Build is a fully integrated design, architecture, and construction firm that specializes in creating state-of-the-art healthcare facilities. Their motto is as enduring as it is simple: Your practice made perfect.

 

Proven Process for New Office Buildouts with Steve O'Leary

 

On the podcast we discussed…

  • Everything you need to know about APEX Design Build Vs. Design Bid Build and what each involves
  • The importance of having a high level of communication during the new buildout process
  • Questions you should ask before hiring a team to help you build a new practice
  • The impact that a well-designed dental practice can have on your patients
  • What to expect when you hire a firm like APEX Design Build
  • How long a typical build project tastes at each phase
  • An estimated ballpark figure of building a typical dental practice
  • Taking the first steps towards designing and building your own practice

 

Proven Process for New Office Buildouts with Steve O'Leary

 

If you’d like to learn more about APEX Design Build and how they can help design the dental space of your dreams, go to: apexdesignbuild.net/the-apex-continuum/

To watch a video trailer where Steve talks about the process of designing and building your own dental practice, hit play below!

 

3 Top Ways to Get Massive Results

Many people say that they want to grow their business. They say that they want more profits.  They say that they want more time off.  The problem is that many business owners say these things without knowing how or without implementing the necessary action steps to get there. 

The key to massive growth, and what all successful large corporations have figured out, is that every area of the business must be systematized.  This means creating “how to” manuals for each position.  This means understanding and implementing testing and measuring systems.  This means knowing your break even point.

Some business owners say that this is too much work.  However, systems allow you to have consistency to deliver a better product or service, and allow your team to acquire the tools to help build your business.

Here are some top systems to implement to fast track your success:

 People and Education

  • Set the Company’s Vision, Mission Statement, and Core Values
  • Complete “How To Manuals” for each position
  • Complete Team Member Positional Contracts
  • Create Weekly Lunch and Learns
  • Implement a Book Club for Development- all of my team members have kindles 

Testing and Measuring

  • Complete and Work from Monthly Budgets
  • Know the Margins for all Products or Services that you provide- Margin takes into account the fixed expenses per hour to run your business and the variable costs, including materials, to supply the product or service.
  • Keep a Record of Your Profit Margins and Compare from Month to Month
  • Track and Measure all Leads
  • Track your Conversion of Leads to Customers
  • Measure Key Performance Indicators for all Areas of the Company
  • Measure your Average Dollar Sale per Customer
  • Test and Measure Every Marketing Campaign to determine the Return on Investment
  • Do an Analyses of your Supply Costs quarterly to ensure that you are getting the best price
  • Negotiate with your Suppliers
  • Know your Fixed Expenses Per Hour
  • Know Your Break Even Point 

Written Checklists and Manuals

  • Create an Operations Manual which includes Pictures
  • Complete a Policies and Procedures Manual
  • Document All Sales and Marketing Systems
  • Create a KPI Chart for the Company that Lists What Everyone must do Daily, Weekly, and Monthly
  • Use Whiteboards to Track Services Completed versus Daily Targets
  • Use Checklists for All Tasks
  • Schedule Regular Equipment Maintenance

Choose just 1-3 systems to work on at a time and set a deadline of when it must be completed and who in your business will be responsible for implementing it.  Before you know it, you will be amazed at how far you have come and what you have accomplished.