How to Grow your Practice with Google Traffic with Brett Allen

How To Grow Your Practice With Google Traffic with Brett Allen

Would you like to learn how you can get more traffic from Google and grow your practice? If this sounds like something you’d be interested in, join me on this episode of the podcast for an insightful discussion with Brett Allen, the CEO and Co-Founder of Marketing 32.

Marketing 32 is a Google Marketing Agency for Dentists and Dental Specialists. The team at Marketing 32 are also the creators of “Google Made Easy for Dentists” which is a step-by-step program that is transforming the industry by helping dentist do their own SEO and Google Ads.

Brett and I have a very interesting talk about how dentists can leverage digital marketing to attract more patients and explode the growth of their practices. So, if you're struggling to fill up your appointment schedule or you just want to expand your practice and accelerate its growth, this is the episode you’ve been waiting for!

 

How To Grow Your Practice With Google Traffic with Brett Allen

 

On the podcast we discussed…

  • Why you should use multiple traffic sources to help grow your practice
  • How to leverage relationships and get people in your community to talk about you
  • Strategies for using Google Marketing to reach new potential patients
  • The difference between search-based marketing and display & retargeting marketing
  • How you can use funnels to educate and convert patients
  • Tips for choosing the best keywords for your ads

 

How To Grow Your Practice With Google Traffic with Brett Allen

 

If you want to learn more about Brett and Marketing 32, you can visit their website.

Brett and his team have also created a Google Ad training course for dentists, where you can learn how to leverage the power of Google Ads to help grow your practice. To find out more about this amazing course, go to marketing32.com/go

Here is a short video trailer of the podcast episode where Brett explains how to use Google Marketing to grow your practice.

Proven Process for New Office Buildouts with Steve O’Leary

Proven Process for New Office Buildouts with Steve O'Leary

I’m thrilled to welcome Steve O’Leary, the Project Consultant at APEX Design Build, onto the show to talk about the best processes for designing and building your ideal dental practice.

Steve is a natural born leader and dedicated to delivering high levels of customer satisfaction with help from his positive outlook on life and great listening skills. He has worked at APEX Design Build for almost three years and is super passionate about the company and what they stand for.

Apex Design Build is a fully integrated design, architecture, and construction firm that specializes in creating state-of-the-art healthcare facilities. Their motto is as enduring as it is simple: Your practice made perfect.

 

Proven Process for New Office Buildouts with Steve O'Leary

 

On the podcast we discussed…

  • Everything you need to know about APEX Design Build Vs. Design Bid Build and what each involves
  • The importance of having a high level of communication during the new buildout process
  • Questions you should ask before hiring a team to help you build a new practice
  • The impact that a well-designed dental practice can have on your patients
  • What to expect when you hire a firm like APEX Design Build
  • How long a typical build project tastes at each phase
  • An estimated ballpark figure of building a typical dental practice
  • Taking the first steps towards designing and building your own practice

 

Proven Process for New Office Buildouts with Steve O'Leary

 

If you’d like to learn more about APEX Design Build and how they can help design the dental space of your dreams, go to: apexdesignbuild.net/the-apex-continuum/

To watch a video trailer where Steve talks about the process of designing and building your own dental practice, hit play below!

 

3 Top Ways to Get Massive Results

Many people say that they want to grow their business. They say that they want more profits.  They say that they want more time off.  The problem is that many business owners say these things without knowing how or without implementing the necessary action steps to get there. 

The key to massive growth, and what all successful large corporations have figured out, is that every area of the business must be systematized.  This means creating “how to” manuals for each position.  This means understanding and implementing testing and measuring systems.  This means knowing your break even point.

Some business owners say that this is too much work.  However, systems allow you to have consistency to deliver a better product or service, and allow your team to acquire the tools to help build your business.

Here are some top systems to implement to fast track your success:

 People and Education

  • Set the Company’s Vision, Mission Statement, and Core Values
  • Complete “How To Manuals” for each position
  • Complete Team Member Positional Contracts
  • Create Weekly Lunch and Learns
  • Implement a Book Club for Development- all of my team members have kindles 

Testing and Measuring

  • Complete and Work from Monthly Budgets
  • Know the Margins for all Products or Services that you provide- Margin takes into account the fixed expenses per hour to run your business and the variable costs, including materials, to supply the product or service.
  • Keep a Record of Your Profit Margins and Compare from Month to Month
  • Track and Measure all Leads
  • Track your Conversion of Leads to Customers
  • Measure Key Performance Indicators for all Areas of the Company
  • Measure your Average Dollar Sale per Customer
  • Test and Measure Every Marketing Campaign to determine the Return on Investment
  • Do an Analyses of your Supply Costs quarterly to ensure that you are getting the best price
  • Negotiate with your Suppliers
  • Know your Fixed Expenses Per Hour
  • Know Your Break Even Point 

Written Checklists and Manuals

  • Create an Operations Manual which includes Pictures
  • Complete a Policies and Procedures Manual
  • Document All Sales and Marketing Systems
  • Create a KPI Chart for the Company that Lists What Everyone must do Daily, Weekly, and Monthly
  • Use Whiteboards to Track Services Completed versus Daily Targets
  • Use Checklists for All Tasks
  • Schedule Regular Equipment Maintenance

Choose just 1-3 systems to work on at a time and set a deadline of when it must be completed and who in your business will be responsible for implementing it.  Before you know it, you will be amazed at how far you have come and what you have accomplished.