The last several months I have been testing a new system, and it has been a GAME-CHANGER for my dental practice. I have been able to cut back more clinical hours to focus on running my business and to create more personal time, my team is happy and my patients are scheduling more treatment.
What is this revolutionary discovery? Well it’s really not revolutionary at all. It’s quite simple.
While doing a podcast interview with Howard Farran earlier this week, he heard me refer to my patients as customers. So…I thought that I would do an article on this topic. In my practice, we absolutely see our patients as being both patients and customers. The patient aspect is in delivering amazing, consistent dental work that will be strong, look natural and will give long-term peace of mind. The customer aspect is in finding out what our patients are there to “buy”, and giving it to them.
While trying to grow a successful company, there are many things that you can focus on. However, to get the greatest amount of success, you should focus on what matters most. It doesn’t matter if you own a restaurant, or are providing a service, like a dentist or accountant, you must focus on what makes you different.
Many people say that they want to grow their business. They say that they want more profits. They say that they want more time off. The problem is that many business owners say these things without knowing how or without implementing the necessary action steps to get there.Read More
Unfortunately too many business owners fall into the trap of overcommitting too much time to their business, at the expense of sacrificing other aspects of their life. They carry work home and have limited interaction with their spouses or significant others. Their kids occupy their time on electronics. They neglect their friends, and do not commit time for their personal health and fitness. While growing your business is very important, it is only one slice of the pie of life.Read More
Have you ever come back from an educational conference fired up and excited, but had the enthusiasm fade in just a matter of weeks? Unfortunately, this is all too common. Perhaps it’s because we feel that we will get resistance from our team. Perhaps, it’s that we feel that we don’t have the time to implement. Perhaps we simply don’t know how.Read More
It is very interesting that many business owners say that their team should be satisfied to just “have a job”, or that their motivation should come from within. While it is true that your team should be self-starters, you will see their productivity and commitment to grow your business multiply once they feel your appreciation. Have FUN with your team! Offices can do bowling, paint-on-canvas parties, surprise shopping sprees, zip-lining, or spa days. These encourage team-buildng, and allow the team and the business owner to bond and grow.Read More
When I look back on my evolution as a dentist and a business owner, all I can say is “WOW”! Every year I say that the next year will be the best year ever, and it always is. First I built a practice based on having strong core values and a unique office culture. Next, my TEAM and I put in systems of creating manuals and tracking and measuring everything. Then, once the systems were in place, we really worked on developing our brand.Read More
If you are a dentist looking to grow your brand and number of new patients, Facebook is an amazing strategy which allows you to share your culture, target those who have similar traits to your patients, and multiply your marketing ROI (return on investment). Facebook is one of the top strategies which we have used to grow our practice and our brand. To date, Jamaica Cosmetic Dental Services’ page has organically grown to have over 40,000 followers. We currently receive over 150 new patients per month in my practice, and over 40% come from Facebook.Read More
Wow! That’s all that we can say. This month has been amazing. We are “Wowing” lots of patients and they are thrilled to provide testimonials. So how did this happen?
A Unique Office Culture- Our “Think Big and Have Fun” Company Culture allows us to focus on Delivering WOW in every area, from On time Appointments, to Quality of Dental Work, to Wow Experiences. We are passionate about what we do and what we deliver.
Social Media- By sharing and growing our Social Media presence through Facebook and Instagram, prospective patients are constantly seeing 5 Star Reviews and testimonials. Typically 40% of our New Patients come from Social Media.