I have said this from early 2016, and it was stated very clearly at Social Media Marketing World, the largest Social Media Marketing Conference in the world. This is the year to get your practice on Facebook, as there are some massive advancements happening that can allow you to connect with your future patients in a powerful way.
With every stream that you do, your subscriber numbers will increase, your videos will be shared, and there will be a ton of new likes to your page as well as plenty of engagement. And guess what happens when you get more engagement? Facebook sees your page as relevant, and more of your posts get seen organically in your fan’s feeds.
This WEEK is ALL about VIDEO, and the importance of Video in growing your brand. Are you using Video to grow your brand? If not, you are missing out on a fabulous opportunity to connect with your audience. This includes your patients, and your soon to be patients. As dentists and businesses owners, you have to do video. The great thing about video is that it allows you connect with the most people. They are able to see and hear your message and feel your passion. I often talk about being an early adopter. Video is the next BIG thing. Facebook, Instagram, Twitter and Snapchat are telling us that this is where we need to be.