Dental Marketing Funnels: Three Common Misconceptions

Dental Marketing Funnel - Delivering Wow

Have you implemented a dental-marketing funnel into your practice? If not, you’re missing out on an automated way to attract new patients to your practice, introduce new services to current patients, or open a new practice with dozens of patients already scheduled for services, and more!

But many dentists avoid or delay using dental-marketing funnels, sticking to old, expensive, inefficient dental-marketing tactics because those are familiar to them or because they think dental-marketing funnels aren’t a good fit for them or their practice. I’ve heard every objection imaginable, but after helping thousands of dentists grow their practices, I’m more convinced than ever that every dentist can implement a dental-marketing funnel into their practice to make their marketing easier (see how here).

For those who are on the fence, here are three common misconceptions about dental-marketing funnels.

1. They’re only for existing practices

Dental Marketing Funnel - Delivering Wow

Although dental-marketing funnels are cheaper, automated, and more effective, there’s not much of a difference between them and traditional marketing methods with respect to what type of practice can benefit from a funnel.

In fact, Dr. Ashley Joves didn’t even have a practice when she got started, and by the time she opened the doors, she had over 1,000 Facebook fans, almost 300 people on her Very Important Patient email list, and over 50 appointments booked.

It doesn’t matter if you’ve been in business 40 years or 40 seconds, or if you’re still 40 days away from opening your doors, dental-marketing funnels can help you grow.

2. They’re complicated

Dental Marketing Funnel - Delivering Wow

Mistakenly assuming dental-marketing funnels are complicated is a common error. The truth is funnels can be complicated, but they don’t need to be. They can be a multi-step, sophisticated series of emails that adapt to what each subscriber does based on internal email links that act as triggers for different email sequences. All of that’s possible.

But they don’t have to be complicated. In fact, the technology Dr. Joves used to get almost 300 people on her VIP wait list and have over 50 people schedule appointments before she even opened the doors involved two simple steps: (1) setting up a squeeze page in ClickFunnels for people to enter their name and email address, and (2) an automated email delivering a coupon to them. Everything else was done on Facebook and by sending emails to her growing list.

3. They’re hard to set up

Dental Marketing Funnel - Delivering Wow

If you have any experience managing patient contact information for emails or direct mail, you or your team can set up a funnel. Software like ClickFunnels makes it super easy, with a visual workflow approach and drag-and-drop technology to set up your pages. ClickFunnels makes setting up your funnel simple.

To get the most out of your funnel, I recommend either working with experienced funnel experts to help you design the best funnel for your goals or working from a marketing-funnel template that’s known to have worked for others. My team and I have helped a number of dentists implement funnels in their practice and love celebrating with each of them as their practice starts to grow.

Why haven’t you started using dental-marketing funnels?

If you haven’t used funnels to grow your business, let me know in the comments what’s kept you from implementing dental-marketing funnels in your practice.

Is it because your practice is new or not even open yet? Don’t worry. You can build warm leads and raving fans before you even open the doors!

Is it because funnels sound complicated? Start with a simple one like a squeeze page to deliver an offer to prospective patients. Or you can work from a template like one of the funnel templates we provide to Delivering WOW Platinum Mastermind members.

Are you intimidated by technology? Don’t worry! ClickFunnels makes it easy. You can learn step-by-step instructions, or you can outsource it to our experienced team. I’d be happy to talk with you about how my team can work with you.

TAKE ACTION TODAY:

Dentists pay hundreds or even thousands of dollars a month for advertising services that don’t have even close to the results you can get with simple dental-marketing funnels. Don’t let these or other misconceptions keep you from building the dental practice of your dreams! Dental marketing funnels work when you have people to send through those funnels. And guess where those people come from? Successful marketing campaigns

In our upcoming Marketing & Practice Growth Challenge, every office learns the simple, step by step process to launch their first or next successful marketing campaign where you can grow your visibility in your community AND get new patients through your doors, and they also implement the campaign during the challenge! This is your best next step if you are thinking about getting leads and setting up your dental marketing funnel! Want to be one of the practices in our next challenge? Save your spot here and see what other practices have said — plus get 20% off when you use the code CHALLENGE at checkout!

How to Lower Your Costs and Get Even More People Into Your Dental Marketing Funnel

Dental Marketing Funnel

One of the best parts of leading dentists around the world in the Delivering WOW Platinum Mastermind program, my Inner Circle, and the free Dental Marketing and Profits Facebook community is celebrating with my students, clients, and community members as they get better results for their practice in less time and for less money.

One surefire way to get better results in less time and for less money is through implementing and optimizing dental marketing funnels.

Even if you’ve developed a high-performing, leak-free funnel, you can still improve your results and lower your costs by optimizing the way you attract people into your funnel.

Send People to Your Dental Marketing Funnels

 

The best way we’ve found to do that is through targeted Facebook ads that send people into your funnel by delivering a highly relevant guide or promotion to people to encourage them to give you their contact information.

The most basic form of Facebook ad that gets people into your funnel is a simple post presenting your guide or offer. Although the technique is predictably effective, results can vary from time to time, even if you use exactly the same text, image, and audience—for two reasons.

First, people are often unpredictable. What works in one demographic might not work in another. Also, people tend to act in groups, so if one ad gets many likes, shares, or comments, others will join in. Second, Facebook’s algorithm is set to build momentum in similar ways in order to ensure their members are shown the most relevant ads. Thus, Facebook will give more exposure to ads that get more engagement, and Facebook will do that at lower costs.

The most effective Facebook ads take advantage of both human behavior and Facebook algorithm tendencies in order to reduce costs and increase results.

Get More People Into Your Dental Marketing Funnels (While Lowering Your Costs)

Because it’s impossible to predict which posts will get the most engagement and better results, the best way to get more people into your funnel at a lower cost is to test multiple versions of the same ad, making only minimal changes to each version in order to find the best ad for your goal.

In marketing terms, this is called split testing, or A/B testing. With traditional marketing, split testing is expensive and difficult to do because you need to either print multiple versions of the same physical mailer or place multiple ads in different newspapers, television programs, and more. It’s also difficult to get reliable statistics quickly or to run ads without spending hundreds if not thousands of dollars.

With Facebook marketing and dental marketing funnels, split testing is super simple and can be done with a few clicks. Even better, you can get reliable data in a matter of a few days for just a few dollars.

For these reasons, the most successful marketers split test every Facebook ad they post.

Here’s how to split test your Facebook ads to get more people into your funnel for a lower cost.

Set Up Your Split Test

The good news is everyone who sets up a Facebook ad to send people to a funnel is already doing the first step of a split test. That first step is to set up a Facebook ad. We recommend setting a budget of between $3 and $10 for the ad. That’s plenty of money to get reliable data.

Once you have your Facebook ad set up, you need to duplicate the ad. You can choose as many copies of the original as you would like and keep your budget for each ad the same as the original. Usually, we advise people to choose one, two, or three copies; so they have two, three, or four versions of the same ad running. Some people choose to have eight versions of the same ad running.

Once you’ve duplicated the ad, edit each of the ads to change one element. The most frequently tested elements include the headline, copy, images, audience, or the offer itself. For example, you might send two ads to the same audience, with one offering a free guide and the other offering a deal, to see which converts better. You can also test two, three, or even four different images with the same audience and ad copy to see which one resonates better. You can even test two different audiences with the same elements. We recommend keeping it simple when you’re starting out or outsourcing your Facebook ads to an experienced ads manager, as we do with our clients, to help you.

Evaluate Your Split Test

After a few days, you check the performance, go back into Facebook Ads Manager or Power Editor and check how each ad is performing. You may find that all ads are working well, producing similar, great results. In that case, you might choose not to change anything. You may also find that one or two versions are performing at significantly higher costs or attracting significantly fewer leads. In that case, with one click, simply shut off the ones that aren’t doing well, and let the ones that are performing best keep going. It’s that easy!

Start Testing!

Split testing your Facebook ads can push even your best-performing funnels to new levels. Imagine setting up a split test and discovering your original ad performed at double or triple the cost of your other versions and attracted fewer people. Had you not split tested, you’d be stuck with those results.

With split testing, you can click one button after spending less than $10 on a $3/day budget and let the other versions continue to perform at levels your original ad couldn’t touch.

If you’re running Facebook ads to your funnel, I challenge you to conduct a split test this week!

If you want more help, check out the team of expert coaches, training, and resources we offer in our signature Delivering WOW Platinum Mastermind Program.

You can also join thousands of other dentists helping each other in my Free Dental Marketing and Profits Facebook Group!

How to Spot and Plug any Leaks in Your Dental Marketing Funnel

How to Spot and Plug any Leaks in Your Dental Marketing Funnel

In recent weeks, I’ve been talking a lot about dental marketing funnels, because they're my favorite way to skyrocket the profits of your dental practice.

If you're new to funnels, I believe every dental office needs a funnel as part of their dental marketing plan. It sounds complicated, I know, but they don't have to be. Funnels are really just an online or automated way to lead a prospect or patient through an onboarding or sales process that you normally would do in person or on the phone. If the normal sales process is simple, your dental marketing funnel can be simple, like this Invisalign sales funnel.

Even better, a well-designed funnel can even prequalify people so you and they can know they're a candidate for what you're looking to promote through your funnel, so neither you nor your prospect waste time or money on something that won't be a fit for either of you.

Like any onboarding or sales process, the more qualified leads you get into and through your funnel, the better your results will be!

But what if you did everything right, set up your funnel, and the leads aren't coming? Your marketing funnel might have a leak! Don't worry, it happens all the time. The more funnels you build, the better they will work. And the longer each funnel is in place, the more you'll learn about it and how you can improve it.

Here are three ways to spot and plug leaks in your funnel.

Unqualified people are making it into your funnel

How to Spot and Plug any Leaks in Your Dental Marketing Funnel

A good marketing funnel is designed with a goal in mind. Your goal might be to acquire a new patient, offer a new service to existing patients, or to promote an existing procedure. Whatever it is, your funnel needs to attract people who are a good match for the goal and offer a piece of targeted, high-value opt-in content to get their attention and get them to opt in to your funnel sequence.

If you notice a number of unqualified people making it into your funnel, it's likely because either your opt-in content isn't targeted enough, or your efforts to attract people into your funnel (like Facebook ads) aren't targeted enough.

For example, if you're looking to attract people into an automated Invisalign marketing funnel, opt-in content about teeth whitening would likely attract a number of people who would not be interested in Invisalign. On the other hand, content that answers frequently asked questions about Invisalign or shares how to know if you qualify for Invisalign would only attract people who are interested in Invisalign.

If your opt-in content is targeted and high-value content and you're still seeing unqualified people getting into your funnel, like people from outside of your service area, it's possible your outreach isn't targeted enough. For example, your Facebook ads audience might need to be adjusted by location to your area to make sure you're only paying for clicks from people who are interested in your service and likely to come to you if they decide it's for them.

People getting stuck in your funnel

How to Spot and Plug any Leaks in Your Dental Marketing Funnel

If you're getting mostly qualified leads into your funnel, but people aren't making it through, take a close look at that part of your funnel. Does it deliver on the promise from the previous step? Is it off topic? Does it skip too far? Does it encourage people to move to the next step?

Adjust that step to make sure it delivers a promise from the previous step, is a logical next step in the onboarding or sales process, and delivers a promise or some other reason for your ideal prospects to want to move to the next step.

People who aren’t ready to take the next step at the end of your funnel

How to Spot and Plug any Leaks in Your Dental Marketing Funnel

If your funnel is attracting qualified people and leading them through the end, but they’re still not taking action, it's possible you have an incomplete funnel. In this case, it's likely that you've presented your funnel well to attract qualified leads and offered valuable content to them each next step along the way. The issue is likely that

  • your call to action is too big a step from where your funnel ends,
  • your funnel doesn't address at least one question prospects typically have, or
  • you haven't built trust and rapport into your funnel.

Take a look at your funnel process with your ideal prospect in mind. Is your call to action too big a step from the end of your funnel? Are there additional questions you need to answer? Did you build enough trust and rapport with them so they get to know, like, and trust you and don't just take your info and go somewhere else?

It’s your turn.

Are you using funnels as part of your dental marketing plan? If so, take ten minutes to examine how prospects are making into and through your funnel. How can you improve each step of your funnel to get even better results? Do you see any leaks? If so, take action to improve your funnel or plug leaks to get even better results!

TAKE ACTION TODAY:

If you’re having trouble optimizing your dental marketing funnels, these steps can help you! For more help, check out the team of expert coaches, training, and resources we offer in our signature Delivering WOW Platinum Mastermind Program.

You can also join our 21-day Marketing and Practice Growth Challenge where you’ll learn what you need to do to build relationships with your potential patients’ favorite small businesses in your community, and how to launch a successful marketing campaign that will build a warm audience of potential patients for your funnel! Ready to learn more or save your spot? Click here.

Why Every Dentist Needs A Funnel With Dr. Anissa Holmes

Why Every Dentist Needs A Funnel

This week on the Delivering Wow podcast I’ve recorded a solo episode on the topic of email marketing and funnels.

Email marketing really can explode your practice growth, and this can be achieved by having an effective, automated funnel in place.

Dental email marketing

I’m so excited to announce that we have just launched our Facebook Bootcamp course in the Platinum Mastermind – it’s free to all of our members! So, it seemed timely to record an episode on this topic.

On the podcast I discussed:

  • What funnels are and why they are so effective
  • The journey of Dr. Ashley Joves who launched her start-up entirely on social media and through having an effective funnel she managed to get 275 email addresses and 50 scheduled appointments before her practice opened
  • An example of a really effective funnel for dental implants
  • The many benefits of email marketing funnels and how they take people on a journey of trust
  • How to setup a funnel for your practice
  • The role that Facebook can play in email marketing funnels and it’s powerful targeting capabilities

Dental email marketing

Funnels enable you to build trust with people. The whole process can be automated and it can provide you with a consistent number of new patients…without you even having to pick up the phone.

If you want to know more about funnels, join me on Delivering Platinum Mastermind Facebook Bootcamp Course, my signature Email Marketing Course, which teaches you how to get an AUTOMATED new patient flow – click here.

Below is a short trailer of the podcast episode…

3 Types of Marketing Funnels to Implement in Your Dental Office

3 Types of Marketing Funnels to Implement in Your Dental Office

The power of marketing funnels for growing your practice is nothing short of revolutionary. Not only do they help you automate time-consuming conversations you or your team would normally need to do in-person or on the phone, but they can also help you test and refine marketing efforts without having to invest thousands of dollars and hundreds of hours. In short, dental marketing funnels help you make more money in less time while taking more control over the direction of your practice.

For these reasons and more, every dental office should implement funnels into their dental marketing plan. Here are three types of marketing funnels to add to your dental marketing plan to help you skyrocket your profits and patient numbers.

1. Dental Marketing Funnels Designed to Sell Additional Existing Services to Current Patients.

One of the easiest ways to increase your profitability is through offering additional services to current patients. This is because you’ve already broken down the four biggest barriers to business with them, including getting them to know, like, trust, and have already paid you money either directly or through their insurance plan. With those four barriers broken down, you don’t have to worry as much about getting their attention and convincing them that you’re trustworthy and likable enough to do business with you.

The only barriers you’ll have to break down through your funnel is the barriers they have with additional services that can benefit them.

To implement this type of funnel, follow this process for building a dental marketing funnel. Once you have that funnel set up, with a high-value piece of opt-in content, you can reach out to your current patients in whatever way you typically get the most engagement to get them to go to your squeeze page and opt in.

In many cases, this will be by email or a Facebook ad or event targeted to your patient list, but it doesn’t have to be. If your patients respond best to text messages or Facebook Messenger bots, send messages there letting them know you have a great free piece of information about the service you’d like to promote with a link to your squeeze page.

2. Dental Marketing Funnels Designed to Introduce New Services to Current Patients.

Another great way to grow your dental practice is to add new, high-profit services to your procedure mix and offer it to your current patients. Dental marketing funnels are a great way to gauge interest in new procedures and even pre-book appointments without investing thousands of dollars or hundreds of hours building a traditional marketing plan.

Not only are funnels more effective and affordable than traditional marketing, they can be tweaked and evaluated instantaneously with sophisticated statistics to let you know what’s working and what’s not working. It can even save you time and money by helping you test the appetite for specific procedures before investing significant time or money incorporating them into your practice.

To implement this type of funnel, all you need to do to is build your funnel for the procedure you’re considering adding and send your patients to squeeze page to opt-in, just like with the first funnel strategy for selling additional existing services.

3. Dental Marketing Funnels Designed to Attract New Patients

If your practice already has a robust procedure offering and high-revenue patients, a funnel to attract new patients into your practice might be the right next move.

One way to design this funnel is to present an offer, like a half-priced whitening procedure to anyone who comes in for a cleaning, and then introduce your practice to them in the funnel to build a relationship with them and show them why they should choose you as their dentist. By using a funnel to build a relationship with them instead of just letting them download a coupon, you can help reduce the risk that people who take advantage of the offer will come in just for the one service and move on.

Another way to design this funnel is to promote a specific procedure like dental implants or Invisalign. With these types of funnels you can attract patients for a high-value service and nurture the relationship in the funnel and by serving them well when you perform the procedure.

Here’s an example of an Invisalign marketing funnel you can customize to help you do just that!

Which of these funnel types will you implement first?

If you’re having trouble finding the time to consistently market your dental practice, start by implementing one of these dental funnels this week!

If you need help designing your funnel, follow the dental marketing funnel design instructions in this post and check out the team of expert coaches, training, and resources we offer in our signature Delivering WOW Platinum Mastermind Program. You can also join thousands of other dentists helping each other in my Free Dental Marketing and Profits Facebook Group!