How To Implement No Cost Strategies to Build Your Brand Through Strategic Alliances

A great way to build your brand and grow your practice is through strategic alliances. Strategic alliances allow you to gain access to people and resources you may not otherwise be able to access.

In a strategic alliance, you team up with another business or organization to do a project or certain initiative together. You agree to share resources so you can both gain access to whatever resources you feel you cannot get alone.

For instance, you might develop a strategic alliance with a bridal shop. You might offer a 50 percent discount on teeth whitening certificate to all brides who schedule an appointment and mention the postcard or flyer they got from the bridal shop. The bridal shop gets to offer brides a greatly discounted gift in the form of teeth whitening. You get the opportunity to land a new customer. The bride gets the chance to put on her best smile for her special day.

Teaming up in this way with a bridal shop is a perfect fit for your dental practice, as brides are often in the market for cosmetic dentistry.

Another alliance that we set up was with a top local sushi restaurant. They designed an electronic coupon for a free dessert for our patients to receive during their birthday month. We include this “gift” to our patients with the auto responder that goes out to our patients on their birthdays. It is a win-win-win. Our patients get a free gift, the restaurant gets more customers, and we are able to add value to our patients without paying a thing.

You can get creative when considering strategic alliances. Look at what you can provide to the other side, and what you expect to receive. It’s important that both sides are receiving value; otherwise the alliance will not work.

A strategic alliance can help you to grow your practice in a significant way, as you gain new customers, resources, and other benefits of joining forces with another organization.

How To Create a Strategic Alliance:

To set up a strategic alliance, contact a company in your area who has a similar target customer as one who you would have as a patient in your practice.  Let them know that you believe that there is a good fit for your practices to work together to grow or enhance both businesses.

Yes, some businesses won't be willing, but the answer is 100% no from those who you don't ask!

What's Next?

Join the Delivering WOW Dental Hangout, my FREE Facebook Group to Join Other Dentists Are Getting Results by Taking Action! On the inside you will get direct access to Dr. Holmes as well as past podcast guests to help you scale up and get results!

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How to Achieve Your #1 Goal in 100 Days with John Lee Dumas

Every year I kick off the New Year saying this will be the best year ever. And guess what, it always is. The #1 reason why I'm so confident is that I plan for success. I set goals! I am so thrilled that you have decided to follow my podcast. I am committed to bringing high-quality guests: Top Experts in Dentistry and Non- Dental Entrepreneurs. This podcast will always deliver!

I'm going to kick off 2016 with a topic which can change not only your path of success but also your life, I’m going to kick off the new year with some advice from John Lee Dumas.  After hosting over 1200 interviews on his award-winning podcast EOFire with successful entrepreneurs, John is definitely an authority on what it takes to achieve business success.

In this Episode, John and I discuss the importance of setting goals. John shares his story of success, including what makes his podcast unique, which system has helped him to focus on what matters most, and how he built his massive brand.  John also shares his passion project. It’s called the Freedom Journal: Accomplish Your Goals in 100 Days. It’s a hardbound, 300-page physical book that walks you step by step through the process of not only setting a goal but accomplishing it within 100 days.

The #1 Reason Entrepreneurs Succeed?
They SET and ACCOMPLISH Goals.

The Freedom Journal is YOUR accountability partner and will guide you through the process of setting and accomplishing your #1 goal in 100 days.

The Freedom Journal will:

  • Guide you through establishing a SMART goalS – Specific
    M – Measurable
    A – Attainable
    R – Relevant
    T – Timely
  • Hold you accountable for 100 days with…Daily – Affirmations, quotes, tasks, and resources;
    Sprints – 10 day sprints to accomplish mini-goals;
    Quarterly Review – Check status every 25 days.
  • Help you establish & maintain a goal-oriented mindsetEntrepreneurs fail because they don't have someone to check in with them – to help hold them accountable to doing what they say they'll do.Now you do.

    Let The Freedom Journal guide you on your journey to success. Let The Freedom Journal guide you on your journey to success. And everytime a funding goal is met, Pencils of Promise will get a donation of $25,000 to build a school in a developing country.

    Ready to accomplish your goal in 100 days? 

 

Links mentioned in this episode:

John Lee Dumas

Entrepreneur On Fire

The Freedom Journal

How To Get the Best ROI From Your TEAM

For many dentists, labor costs are one of the biggest expenses incurred. However, it's interesting how many dentists don't work to turn their employees into a profitable return on investment. If the dentist is not a strong leader, who is committed to building a great team and setting a clear path to achieving the vision of the practice, profits are escaping every day.  To turn your team into an investment, you've got to be a great leader who can build a team that is committed to helping the practice grow, knows what to do, and performs.

Strong leaders have an ability to inspire others, to build other leaders. They are able to paint a picture of how big the possibilities are for reaching massive goals, and enlist their employees to help them exceed them. Strong leaders give clear directions of their expectations and ensure that their employees know what to do. They are not afraid to have uncomfortable conversations, or to speak up when an employee is not performing. They inspire action.

To be a better leader for your team, share your goals and your vision. Make sure that your team knows what they, as well as you, are working for. Make sure that they understand that through your practice, everyone can achieve their personal dreams. If the business is profitable, everyone wins. A profitable practice means that EVERYONE is doing something right. It means that you have an office culture that is different and unique. It means that you have great systems for consistency. It means that you have a great brand. This level of success can not be achieved with you alone. You need your team. A team which can overdeliver and wow.  

Some dentists know that there are people who are not a great culture fit for their practice, but they keep them. They are too afraid to speak up. As a result, their practice will never reach its maximum potential and other employees don't see them as strong leaders. 

That being said, once you have your dream team, invest in their success. Carve out time for weekly lunch and learn/ practice growth sessions, provide your team with kindles and purchase books for them for their personal development. Reward them with awesome team building activities off site, and reward them with bonuses from profits!

Team members need to know that they are there to perform specific tasks to help the business grow. They are not there to hang out for the day and collect a paycheck. They need to know that if you wanted to or were able to perform their tasks, you could keep their wage and do it yourself. However, for any business to grow, it must leverage employees to scale up and accomplish more. Dentists must ensure that their team has specific directions of which tasks they must perform, and they must be held accountable. Take the time to have your best team members create manuals for their positions so future new hires have checklists of all of what they must do. These manuals should include photos of setups for operatories and trays, links to training videos that they must watch in your practice management software, and scripts of how common questions should be answered.

What this team looks like is one which brainstorms on growth strategies. This team prevents waste and negotiates with suppliers to get the best cost. This team is an advocate for the practice and helps to bring in new patients while they are out in the community. This team, in turn, is not an expense, but an investment.  

Invest in being a better leader and in giving your team the tools to soar, and they will return massive dividends!

 

Dr. Anissa Holmes, a Global leader in Social Media Marketing, and owner of Jamaica Cosmetic Dental Services, helps dentists and small business owners receive massive growth through developing their culture, systems and brand.

Dr. Holmes, through her podcast, The Delivering WOW Dental Podcast and her book Delivering WOW- How Dentists Can Build a Fascinating Brand And Achieve More While Working Less, shares tips for designing a unique business culture to deliver a “Wow” experience every time, strategies to triple leads and new customers as well as strategies to build an amazing team.