This WEEK is ALL about VIDEO, and the importance of Video in growing your brand. Are you using Video to grow your brand? If not, you are missing out on a fabulous opportunity to connect with your audience. This includes your patients, and your soon to be patients. As dentists and businesses owners, you have to do video. The great thing about video is that it allows you connect with the most people. They are able to see and hear your message and feel your passion. I often talk about being an early adopter. Video is the next BIG thing. Facebook, Instagram, Twitter and Snapchat are telling us that this is where we need to be.Read More
Photos receive 53 Percent more likes on Facebook than the average posts and 84 percent more link clicks. Some of you might be asking, What are the “rules” for posting pictures on Facebook? Obviously not patient photos, but those similar to the pictures found on a Google Search or on Pinterest. So if you know that you don’t want to violate any copyright laws, and you’re just not sure how to play fair. Here’s a little known Google Secret!!Read More
Another great way to build your brand and grow your practice is through strategic alliances. Strategic alliances allow you to gain access to people and resources you may not otherwise be able to access.
In a strategic alliance, you team up with another business or organization to do a project or certain initiative together. You agree to share resources so you can both gain access to whatever resources you feel you cannot get alone.Read More
In this episode, we discuss key steps that dentists can take to drive traffic to their website, as well top ways that dentists can convert those prospects into new patients. We also discuss the benefits of tracking the ROI of marketing strategies and the benefits of retargeting. A special mention is made to Social Media, and in particular Google Plus in increasing SEO.Read More
I’m going to kick off 2016 with a topic which can change not only your path of success, but also your life, I’m going to kick off the new year with some advice from John Lee Dumas. After hosting over 1200 interviews on his award winning podcast EOFire with successful entrepreneurs, John is definitely an authority on what it takes to achieve business success.Read More
For many dentists, labor costs are one of the biggest expenses incurred. However, it’s interesting how many dentists don’t work to turn their employees into a profitable return on investment. If the dentist is not a strong leader, who is committed to building a great team and setting a clear path to achieving the vision of the practice, profits are escaping every day. To turn your team into an investment, you’ve got to be a great leader who can build a team that is committed to helping the practice grow, knows what to do, and performs.Read More