3 Ways to Work on Your Business When Times Are Slow

When times are slow, understanding what to do to work on your business can be challenging. But when you find the right opportunities, you can create momentum to help you come back stronger than ever.

Three of the most important parts of our businesses we can strengthen during slow times are our practice vision, branding, and systems. Together, they define where we are going, the relationships we build to get us there, and the methods we will use to achieve our vision. Here’s how to improve each of those areas when times are tough.

1. Refine your vision.

 

3 Ways to Work on Your Business When Times Are Slow

 

If you don’t have a practice vision, it’s tough to make strategic decisions. That’s why it’s so important to have a practice vision. It guides you in making decisions that lead you closer to your vision. Slow times are prime opportunities to revisit and refine your vision.

Refining your vision can be as simple as asking yourself questions about where you want to go in your business or personal life. How many days do you want to work every week? What roles do you see as being most important in your practice? What do you want to be able to delegate to others? Would you rather focus on the business side of things and be a practice owner or would you like to have somebody else manage the business side of things so you can just do dentistry? What type of practice culture do you want? What do you want patients to feel when they walk in the door?

Write down your answers to these questions and start thinking about any changes you need to make to build a practice consistent with your vision.

2. Work on your branding.

 

3 Ways to Work on Your Business When Times Are Slow

 

What do you want patients and people in your community to say about your practice when you are not around? It doesn’t matter how nice your website is or how pretty your logo is, your brand is determined by your reputation among your patients and the community. If they think your practice is high quality and spa-like, that’s the brand you have. If they think your practice is behind the times, that’s the brand you have.

Take a look at how your practice is presenting itself to your patients and the community. What do you think those messages are causing people to say about your practice? Does it match what you want them to be saying? If so, great! Lean into that and think of ways to do even more when things pick up. If not, what do you need to change?

3. Improve your systems.

 

3 Ways to Work on Your Business When Times Are Slow

 

Your operations are a sum of the systems you have in place. Do your systems make your business run like a high-quality engine? Do your patients get a consistently WOW experience at your practice? Are your team members consistently performing? If consistency is a problem in your practice, better systems are your solutions.

For example, you can use this time to train your front desk team members to answer the phone masterfully. Make sure your team is on the same page so things stay organized even when things get crazy by having morning huddles every day. Systems can improve every area of our practices.

What are you doing to work on your business right now?

While the pandemic might make things feel hectic right now, this slow time offers a great opportunity to work on our businesses even if we can’t work in them in the moment. Eventually, this time will pass and we’ll all be back in the swing of things. Taking time to work behind the scenes will make our practices stronger than ever once everything turns around.

If you want more help improving your business, joining me and thousands of other practice leaders in my free Delivering WOW Facebook community!

 

How to Launch a Successful Start-Up Dental Practice

 

Launching a startup dental practice is exciting, but it can also be stressful, especially if you go at it alone. You have to invest a lot of money on the build-out, equipment, supplies, and branding, all before a single patient comes through the door. But what if it didn’t need to be that way? What if there were a way to launch a successful start-up dental practice with a list of patients already scheduled?

That’s what Dr. Tien Dang and Tiffany La wanted for Studio Dental of River Park when they signed up to be coached by my team in my Facebook Bootcamp. In less than two hours a week, Tien and Tiffany put in place a plan to make their practice a success from the start. Here’s how they did it.

Pre-Practice Opening Branding Strategy

 

How to Launch a Successful Start-Up Dental Practice

 

While Studio Dental of River Park opened in December of 2018, Tien and Tiffany started working with us to market the practice six months earlier.

During that time, they built a VIP email list, posted to Instagram, and hosted weekly Facebook Live videos to update people on practice construction and why they love dentistry. They showed people lavender neck warmers, scented warm towels, Netflix, TVs, wireless Bluetooth headphones, and other amenities to help anxious patients feel at ease. Additionally, they showed off all the dental technology they invested in to allow them to provide top dental care. This helped potential patients feel connected to the practice and confident that they would be in good hands if they became patients.

Additionally, anyone who signed up for their VIP email list received a $50 voucher toward their first visit. On the very first day, they had almost 100 people sign up for their email list.

Finally, as their grand opening got closer, they ran a giveaway contest on Facebook. Originally, the plan was to give one winner a choice between $1000 in free dental work or whitening for life. But their Facebook videos were getting so many viewers (14,000 to 20,000 per video) that they expand the contest to five winners.

Costs to Run a Successful Start-Up Practice Marketing Plan

 

How to Launch a Successful Start-Up Dental Practice

 

As members of our Facebook Bootcamp, Tien and Tiffany had access to the top tools, training, resources, and coaching for opening a dental practice.

With that in place, their advertising costs were about $700 total. They spent about $500 between June and December implementing the plan, boosting their videos to reach more people. As their opening got closer, they spent an additional $200 to promote their funnel for their VIP email list to help them get patients booked.

Results of a Successful Start-Up Practice Marketing Plan

 

How to Launch a Successful Start-Up Dental Practice

 

Studio Dental of River Park’s startup funnel was a tremendous success. Unlike many practices who struggle to get their first patients booked, Studio Dental of River Park had patients scheduled from the start. They scheduled sixty patients before they even opened the doors, with many more following quickly thereafter.

Even better, many of those patients came for high-value procedures. Some had prior root canals but didn’t go back for the crown because they lost trust in their dentist. Others had been anxious to go to the dentist and had not been in a while. But all these patients grew to trust Tien and Tiffany during their marketing campaign, so they came in already trusting them.

Because these patients trusted Tien and Tiffany, case acceptance was very high, and Studio Dental of River Park got more than 70 five-star reviews during their first three months.

Are you ready to get better results in less time?

Studio Dental of River Park is an amazing example of how investing in proven marketing and growth strategies can set you up for success. Whether you are just getting started or have been operating your practice for years, investing in coaching, resources, and proven strategies is the best way to build your practice.

Tien and Tiffany invested in our Facebook Bootcamp to help them fill their schedule before they opened the doors. You can get free access to Facebook Bootcamp, weekly coaching from the best experts in the dental industry, and the best practice resources available by joining the Delivering WOW Platinum Mastermind Program.

You can also join thousands of other dentists helping each other in my free Dental Marketing and Profits Facebook Group.