How to Discuss a Treatment Plan With Your Patients

How Much Should I Pay My Dental Team?

3 Ways to Train Your Dental Team to Collect Payments Well

How to Turn Around a Failing Dental Practice

How to Get More Patient Referrals to Your Dental Practice

How To EXPLODE Your Dental Practice Right Out of Dental School

Treatment Planning — Presenting Your Plan to Earn a New Patient

Treatment Planning — Presenting Your Plan to Earn a New Patient

How to Increase Your Income Quickly

How to Find a Good Dental Team Member

How-to-Find-A-Good-Dental-Team-Member3

How To Build a Successful Dental Practice

How-to-Build-a-Successful-Dental-Practice

How to Present a Treatment Plan the Right Way

How to Present a Treatment Plan the Right Way

3 Ways to Make Your Marketing More Impactful for Your Dental Practice

3-Ways-to-Make-Your-Marketing-More-Impactful-for-Your-Dental-Practice

As the world opens back up after the Covid-19 pandemic, the dental industry is entering unprecedented times. We’re planning a successful reopening for our dental practices. We’re crafting our marketing message to be more applicable to a post-coronavirus world. And we’re navigating new PPE requirements and putting other policies in place to protect our patients and team members.

All these additional requirements and sensitivities make it even more important to be efficient and effective with our marketing strategies. We need to maximize the efficiency and effectiveness of all of our marketing efforts. Here are three ways to get better marketing results without having to spend more time and money on your marketing.

Involve-your-patients

1. Involve your patients in your marketing.

Some of the best dental marketing campaigns are the ones that get your patients involved in spreading the word about your practice. At my practice, we like doing coloring contests, clothing drives, and thirty-day floss challenges with our patients.

Patient involved initiatives like these offer great ways to spread the word about your practice while building deeper relationships with current patients. 

To involve your patients in your marketing start by choosing a campaign that involves your patients. We’ll use a coloring contest as an example. You can give away free dental care or even gift cards to local shops for winners. Then, hang flyers around your practice so everyone who comes in can see what you are doing. Have your team members encourage patients to submit an entry to the coloring contest, too. In addition, send out emails to your patients about the contest to get patients who are not scheduled to come in involved.

As you get entries, share pictures of the entries on your Facebook page so all of your Facebook fans can see the camaraderie you have with your patients. And involve your team or Facebook fans in choosing a winner. You could even put all the entries on your Facebook page and hold a public contest where the pictures with the most likes and shares wins. That will make it so your patients share posts with their friends and family members and encourage them to interact with your Facebook content.

When we involve patients in our marketing, we create tremendous goodwill and excitement about our practice. People see our practices differently. And they spread the word to their family and friends.  And all that leads to spreading the word about your practice.

Involve-your-community

2. Get your community to market our practice for you.

It’s a lot easier than you think to get your community excited about what you’re doing in your practice. If you’re doing something like a Project Smile makeover competition or treating kids for free one Saturday, your community will likely be very excited to help you spread the word. And the fastest and easiest way to do that is to do a Facebook Live letting people know what you’re doing.

When done correctly, you can have thousands of people in your community seeing and sharing your message. Just start a Facebook live, introduce yourself, let people know what your practice is known for, and tell them what you’re up to. Then ask them to take part and spread the word. Your energy and authenticity will go a long way to ensuring they share your message with their friends and family 

After you record your Facebook Live, share the link with your patients by email and ask them to get involved, too. As they watch and share your content, your reach will continue to grow.

Provide-a-great-experience

3. Think through what great experiences you’re providing for patients in your practice.

If you’re giving patients amazing experiences your marketing can get even easier. For example, in my practice, one of our primary goals is to ensure patients leave feeling pampered. When they arrive, we give them a tour of our practice. We show them our core values. We let them know what we’re known for. We show them new technology, safety measures, and more. We also give them warm peppermint-scented towels to wash their faces and give them gourmet coffees and teas. 

Of course, we also provide top-quality dental care on top of all the benefits and amenities After all that, our patients frequently tell us how much they look forward to coming to the dentist. Imagine that! 

At the end of each appointment, we ask patients, “How was your experience today?” When they let us know it was amazing, we ask, “Would you be willing to do a quick video to share that experience? There are so many people who are afraid of going to the dentist, it just might change someone’s life.”

You might be surprised by how many people say yes. When they record a video, we can then share it on social media and to our patients by email. 

By giving amazing experiences everyone wins. Our practice becomes more enjoyable for us and our patients. And we get patients regularly recording videos encouraging people to come to our practice. While us telling people why our practice is so special is helpful, patients telling them is even more helpful

Are you struggling to market your practice?

If you’re struggling to market your practice, patient participation, community involvement, and experience enhancement might be what you need to start marketing like a boss.

If you don't want to go at it alone, we are helping hundreds of practices during this time in our Platinum Mastermind Gold Program, and are offering special value for you and your teams!

Why You Need to Discover Your Story with Joshua Scott

Why You Need to Discover Your Story with Joshua Scott

What’s your story? Every dental practice has a story and sharing your story with patients can do remarkable things for the growth of your practice. But, how can you tell your story in the most authentic way possible?

Joshua Scott, the CEO of Studio 8E8, believes that creating authentic stories and bringing your story to life is key if you want to ‘captivate and connect’ with people. Studio 8E8 is dentistry’s story-driven marketing agency.

I’ve always believed that stories are the heart of a great dental practice, which is why I’m a huge fan of Studio 8E8 and how they can help dentists create incredible campaigns and strategies. I’m thrilled to have Joshua Scott join me on this episode of the Delivering WOW Podcast to learn more about his business and how they can help propel growth.

(On a side note, we recorded this episode just before the last Delivering WOW Summit in New Orleans. Joshua had some great insights, so I wanted to share this episode with you and who knows, maybe you’ll catch Josh at the next Delivering WOW Summit!)

 

Why You Need to Discover Your Story with Joshua Scott

 

In this episode, we discussed:

  • How Studio 8E8 helps dental practices tell their stories
  • Discovering your story and learning how to tell it the right way to the right people
  • The importance of using authentic story-driven marketing and how this type of marketing can help grow your practice
  • Using video to tell your story, gain credibility, and engage with patients
  • Why you need a stand-out website to catch patient’s attention

 

Why You Need to Discover Your Story with Joshua Scott

 

Want to learn more about Studio 8E8?

Head over to the Studio 8E8 website to find out how they can help you bring your story to life!

Post-Covid-19: How to Get Cash Flow Back as Fast as Possible

If there’s one thing that’s sure in a post-covid-19 world, it’s that the future of dental practice cash flow will be different. That doesn’t mean it has to be worse, just different.

So how do we position ourselves to ensure the future of our practices will be strong? One way is to be very intentional about how we open back up. We must take social distancing and PPE requirements into account when we open up.

If we plan our opening to minimize the impact of social distancing and PPE requirements on our patients and our practices, everyone benefits. Patients benefits by ensuring they get the best care as safely as possible. Our practice benefits by opening up with stronger cash flow to support our team members and operations. And we benefit by being in more control of the future of our practice.

Here are three ways to get cash flow back in your practice as fast as possible while continuing to provide incredible care for your patients.

1. Use block scheduling to maximize production.

 

 

Post-Covid-19: How to Get Cash Flow Back as Fast as Possible

 

When we operate at full capacity, it is easier for the patient and the practice to break treatment plans across multiple appointments. With limited capacity, this could cause issues to go untreated for months. It was also easier to mix less urgent care with more urgent care with so many available appointments.

With lower capacity and additional time required between patients, we will have fewer available appointments for patients. Thus, we must look through our patient population and prioritize.

That might mean prioritizing patients who need scaling and planing. These patients have infections or inflammation and have already delayed treatment. They need to be a high priority. It might also mean prioritizing perio patients. In my practice, we are also focusing on patients with more extensive treatment plans, such as crown and bridge patients.

In addition to prioritizing, we want to have conversations with patients about doing more care in one appointment because of our limited capacity. If they need to spread out the care to spread out the costs, we should be prepared to help them spread out the costs through financing even if they do all the care in one appointment.

Having your patients come in and do more per visit is going to allow them to be able to get their treatment done without gaps in time. And it’s also going to allow you to be able to have fewer patients in the practice. That will also increase cash flow because you’re going to be doing higher production and higher profitability types of procedures.

2. Minimize patients per day.

 

Post-Covid-19: How to Get Cash Flow Back as Fast as Possible

 

I’ve long been a proponent of block scheduling for your dental practice. It helps us maximize productivity by prioritizing high-value procedures. But with new PPE requirements, block scheduling also saves us money.

The more patients we see, the more PPE we need to buy. And with it being hard to get and more expensive than ever, those costs add up. Some practices are passing through the charges. We chose not to in my practice. Instead, we are minimizing the number of patients we serve as well as the number of appointments for each patient so we can minimize our PPE use.

We’re talking with our patients about how they can help us care for more people and minimize the PPE we need to serve people by maximizing their procedures per visit. With financing options available if they need to spread out costs, they understand. We’ve built amazing relationships with our patients over the years.

So we are asking our patients to help us minimize PPE use. We’ve gone from seeing twelve patients per day to six. That alone can cut your PPE expense down quite a bit. And your patients can get the care they need without having to take multiple days off of work.

Many doctors are uncomfortable having conversations about what’s going on in our practices with patients. But if you have always been there for your patients to take care of them, they’ll understand and support you.

But you can’t minimize your need for PPE without block scheduling for productivity and minimizing the both the patients per day you see and visits per patient for each patient to complete their treatment plans.

3. Set specific goals for your practice.

 

Post-Covid-19: How to Get Cash Flow Back as Fast as Possible

 

There’s an old saying in business: “What gets measured gets done.” If you open your doors without specific goals, you will never maximize cash flow and production, even with more efficient scheduling.

Setting goals and actually monitoring and tracking them gets you results as fast as possible. Some of you have been through our past marketing and practice growth challenges, where we help you implement a whiteboard system and set goals for your dental practice and get your team on board. Others are just getting started.

No matter what your history is with setting goals, setting new goals for your practice can help you get all of your team members focused on the same outcomes. Once you set your production goals, bring your team together each morning, and take a look at your progress.

If you’re falling behind on some goals, ask team members what can be done to get back on track. What can the scheduling coordinator do? What can your doctors do? Do you need to jump onto Facebook and do a Facebook Live discussing a procedure you want to promote? Do you need to bump up your marketing?

Setting goals and monitoring production is the best way to get your entire team focused. With a focused team comes production. And with production comes cash flow.

What are you doing to maximize cash flow as you reopen from the Covid-19 pandemic?

Are you block scheduling, minimizing PPE needed, and getting all of your team members working together to achieve common goals? If not, now is the time to get started.

If you don’t want to go at it alone, we are helping hundreds of practices during this time in our Platinum Mastermind Gold Program, and are offering special value for you and your teams!

 

 

 

How To Find Gaps and Growth Opportunities in Real-Time

When running a dental practice, simpler is usually better. It’s true with systems and processes. It’s true with messaging. And it’s true with growth.

And these days, with so much going on, the simpler the better. We have more than ever on our plates. So, simple strategies to improve our practices are even more valuable.

There are few simpler growth strategies for your practice than to use a budget and profit sheet organized by procedure. If you don’t track revenue by procedure in one place, now’s a great time to start. Without it, you’re missing out on a lot of opportunities to learn what’s working best and what might be falling through the cracks, all in one place.

Once you have that set up, all you need to do is follow a few simple steps to identify gaps and growth opportunities for your practice.

Identify top performances.

 

 

Take a look at the past twelve months and identify your most productive months. Start with your best overall month. What procedures contributed to that? What procedures stuck out as low? You might be surprised at the answer to both of those questions. Many practice leaders are.

Did any procedures spike in on or two months? When you identify outlier performances for procedures, think back to those months and see if you can identify what was going on with those procedures that month.

When I did this in my practice, I noticed my best months had spikes in sealants, perio, and even dentures. That’s important because many practice leaders don’t think of dentures as a top contributor. We think high revenue will come from crown and bridge or clear aligners. But we did more than $10,000 in denture production during our best month.

Set goals and take action based on what you learn.

There’s a saying in business that people “vote with their wallets.” In other words, while it’s helpful to listen to what patients say, it’s even more helpful to watch what they do.

So, if you see production it tells you your patient pool is interested in those procedures. Take that information and use it to grow your practice and serve your patients better. 

First, set big goals for those procedures. Several years ago, I hired a coach who challenged me to set bigger goals. It started with me setting goals. I was so proud of my goals. She was happy with them, too. But then she told me to double them. I was thinking too small, she explained. If you think too small, you act too small.

So I’d encourage you to set goals for those procedures that start at your best performing months. Set out to make your best month over the past year your lowest month over the next year. When you think bigger, it forces you to take bigger actions.

Once your goals are in place, identify the actions you need to take to make them happen. Identify patients who need those procedures. Get them scheduled. Talk with them about those procedures. 

Turn on some marketing relating to those procedures. Do Facebook Lives about the procedures. Email existing patients about the procedures. 

Talk with your team members about your goals, so they can be on the lookout for patients who might need those procedures. 

Update your sheet weekly and review results at least monthly.

Once you set goals and devise a plan to achieve your goal, have a team member take five minutes per week to input real-time results. It takes just a few minutes for a member of the team to take the production by procedure code report and input the numbers for each service once a week. Update your numbers each week so you have the most up-to-date numbers and can adjust as needed.

At the end of each month, review the results from the past month and adjust goals for the following month as needed. As you hit your goals, you might need to set even bigger goals for the following months.

Are you looking for gaps and identifying opportunities?

If you don’t maintain a sheet of revenue by procedure, you’re missing a big opportunity to find gaps and discover hidden growth opportunities. These simple steps can help you turn that simple information to high growth for your practice in any environment.

If you don't want to go at it alone, we are helping hundreds of practices during this time in our Platinum Mastermind Gold Program, and are offering special value for you and your teams!

 

 

 

How to Craft Effective Marketing Content During the COVID-19 Pandemic

With the pandemic, there’s no denying times are different. We're all making big adjustments to be careful about Coronavirus—especially business professionals like dental practice owners. As we begin to reopen, we need to take control of our marketing efforts to make sure we get the right return on our investment over the long-term.

That means truly understanding our audience and then taking three simple steps to ensure your marketing fulfills your intended purpose. That's always the case. But it's even more important when marketing through turbulent times. Earlier, we talked about some of the mechanics of impactful marketing during a pandemic.

Today, we're going to talk about how to craft effective marketing content during the COVID-19 pandemic. As you'll see, it's as easy as three simple steps.

1. Take time to understand what your marketing campaign's ideal audience wants and needs.

 

How to Craft Effective Marketing Content During the COVID-19 Pandemic

Often, the dental services we promote vary. That means our audiences and messaging needs to vary as well. Now is no different. Take a moment to understand exactly who you want to reach with your marketing. Are you looking to reach emergency dental patients? Are you looking to reach current patients? Are you going to be talking to others in your community?

Once you know your audience, craft content that matches what they want to know. For the community, you might want to show your social responsibility as a dental practice and business. If you want to talk to current patients, you might want to craft content about safety and cleanliness. If you want to reach emergency patients, you might want to discuss virtual consultations, safety procedures, and readiness to serve.

 

2. Create content that directly addresses the ideal audience member's needs and desires.

 

How to Craft Effective Marketing Content During the COVID-19 Pandemic

Once you understand what your audience wants, create content that directly addresses it. For example, if you're creating an ad for emergency patients, you will get better results with a video describing safety measures than an image showing you wearing a mask. That's because the picture only implies you have safety measures in place. Your video will directly address all the safety measures you have in place.

This is another rule of thumb that matters regardless of the pandemic. When you’re creating any content for a marketing effort, make sure the content directly addresses what your audience wants and needs from a practice like yours.

3. Include a simple call to action.

 

How to Craft Effective Marketing Content During the COVID-19 Pandemic

Once you create the right content for the right people, add a simple call to action at the end to let your audience members know exactly what to do next. Is the next step to schedule a virtual consult? Tell them and include a link to schedule. Do you want them to call your office to make an appointment? Say so and include your phone number.

Make it as easy as possible for your audience members to take the ideal next step based on your marketing campaign and you will get much better results from your marketing.

Are you crafting impactful marketing content for your dental practice?

If you've struggled to achieve a high return on investment on your marketing, these three steps will help.

If you don't want to go at it alone, we are helping hundreds of practices during this time in our Platinum Mastermind Gold Program, and are offering special value for you and your teams! If you have been wanting to dive into Facebook Marketing though our Facebook Bootcamp Program, now is also a great time to start preparing for when you reopen!

 

How to Save on Dental Supplies with Crazy Dental Prices

How to Save on Dental Supplies with Crazy Dental Prices

I’m super excited to be joined by Jay Glazer and Howie Friedman from the Crazy Dental Price Club on this episode of the Delivering WOW Podcast to talk about how you can save a lot of money on dental supplies.

Crazy Dental Prices is a dental company and manufacturer authorized dealer. They specialize in finding and offering guaranteed cheapest pricing and the very best in class logistics.

Founded in 1985, Crazy Dentist Prices has decades of experience helping dentists save money on essential supplies. The company operates as a member only service, granting dentists access to crazy low prices on all of their favorite brand name products.

 

How to Save on Dental Supplies with Crazy Dental Prices

 

In this episode, we discuss:

  • What Crazy Dental Prices is known for and how they help dentists save money on supplies
  • How Crazy Dental Prices can help you plan for profits
  • How to make purchasing supplies less stressful and less time-consuming
  • How to know if you need help from an account manager
  • Why you should seriously consider shopping for dental supplies with Crazy Dental Prices

 

How to Save on Dental Supplies with Crazy Dental Prices

 

To find out more about Crazy Dental Prices, check out their website and sign up today to start benefiting from their incredible service.

If you want to save 10% off your order with Crazy Dental Prices, use code WOW10 at checkout.

When you checkout with your first order that’s over $1000, use the code WOWLIGHT and Crazy Dental Prices will send you a FREE curing light!

 

Watch a short video from the episode below:

Three Keys to a Strong Dental Practice Reopening

Dental practices around the world are navigating unprecedented times. Some practices have been forced to close completely. Others are open only for emergency care.

Now, practices are beginning to reopen. But reopening doesn’t mean going back to the way things were before. We have new knowledge. We have new concerns. And we have new challenges and opportunities.

If we navigate those well, we can come back stronger than ever. Here are three keys to coming back strong.

Invest in the physical safety measures for your team and patients.

 

Three Keys to a Strong Dental Practice Reopening

 

Physical health and safety is the top concern of patients and team members, and reasonably so. As practice owners, we must address the physical health and safety of everyone who comes in contact with our practices as we reopen.

Our options are limitless, too. We can make physical adjustments to our practice to promote physical distancing, such as plexiglass barriers at the front desk. We can change policies and procedures. For example, you could only allow patients in our office and doing all intake and paperwork in the operatories. You could also check the temperatures of all team members and patients. Finally, we can invest in additional safety protocols.

In my practice, I invested in three USA NanoCoat air purification systems, which utilize NASA-developed photocatalytic oxidation technology to actively purify the air and sanitize surfaces throughout indoor environments. They also destroy viruses and bacteria both in the air and on surfaces by more than 99.6%. If you’re interested in investing in the same air purification systems, use the code WOW10 to get a 10% discount. I recently interviewed their executive director, Jason Field about how their systems work in the free Delivering WOW Facebook community if you want to learn more.

Together, these adjustments help us create a safe environment for everyone who comes into contact with my practice.

Maintain consistent communication with your team members and patients.

 

Three Keys to a Strong Dental Practice Reopening

 

While we know what we’re doing to ensure our practice is a safe place, our patients and team members might not know everything we’re doing, and why.

This is important because other doctors, team members, and patients are rightfully concerned about their physical safety these days. Thus, not only is it important for us to invest in safety measures, we should also communicate what we are doing to our team members and patients.

Use every channel you have to communicate with them. Do a Facebook Live walking through the safety measures. Then, boost your video to patients and your community to spread the word.

Put a new page on your website that shares everything you’re doing to keep your practice safe. Send your patients an email or text message directing them to that page.

And make sure your team members know what you’re doing, too, so they feel safe and comfortable coming to work.

Don’t let it be a one-and-done communication, either. Communicate regularly about what you’re doing so everyone knows you take their safety seriously.

Be a leader in your community.

 

Three Keys to a Strong Dental Practice Reopening

 

I’m consistently asking myself how I can be a better leader in my community, not just in my practice. I challenge my Delivering WOW Platinum Mastermind members to do the same, too.

So, how do we be leaders in the community? We start by creating a safe environment and staying in communication with our patients and team members. In addition, we do things such as investing in the best and latest technology and top systems and processes to keep everyone safe. We research PPE. We research air quality. And we research tools and technologies to help create safe spaces.

We then share that information readily in the community. We connect with other business owners in the community and share what we found out and are doing for our businesses. This helps them make better decisions for their businesses, too.

Are you preparing for a strong dental practice reopening?

As you prepare to reopen your practice, invest in safety, communicate with your team and patients, and continue your role as a leader in your community. That will help you come back strong as you reopen your dental practice.

If you want to learn more about the purification systems I got for my practice, visit USA NanoCoat’s website and check them out. Be sure to use the code WOW10 at checkout to save 10%.

And, if you want more help improving your business, join me and thousands of other practice leaders in my free Delivering WOW Facebook community!

 

 

Protect your Practice in Difficult Times with Dental Safety Net

Protect your Practice in Difficult Times with Dental Safety Net

Have you ever worried about what would happen to your dental practice if you were unable to work?

Jordan and Bryan Brenner wanted to create a safety net for dentists so that they would be protected in their time of need. So, they co-founded Dental Safety Net, a company that connects dentists to help support each other during difficult times.

Dental Safety Net is a network of dentists and practitioners who are willing to go above and beyond for their fellow doctors. Their mission is to provide peace of mind for dentists and their families in times of need. If you have to unexpectedly stop working for whatever reason, Dental Safety Net has your back. They make sure that your business is protected as well as you and your family’s financial well-being.

In this episode of Delivering WOW, I talk to Jordan and Bryan Brenner about their company and how they can help dentists when life takes an unexpected turn.

 

Protect your Practice in Difficult Times with Dental Safety Net

 

In this episode, we discuss:

  • How Bryan and Jordan launched Dental Safety Net
  • What Dental Safety Net is and how they can help give dentists peace of mind
  • The power of forming groups of dentists to support each other
  • What it’s like to be a member of Dental Safety Net
  • How Dental Safety Net has helped real dentists in difficult times
  • How to become a member of Dental Safety Net

 

Protect your Practice in Difficult Times with Dental Safety Net

 

To learn more about Dental Safety Net, you can visit their website or give them a call (206) 880-0513.

 

Watch a short video from the episode below:

3 Ways to Create Recurring Revenue for Your Practice

With all that's going on with the pandemic, many practices have been forced to close or stay open only for emergency care. Times are tough. There's no doubt about that. But we will recover. As we do, there's plenty of work we can do behind-the-scenes to prepare our practices for the future.

That means putting the right preparations in place to make your practice stronger than ever once things start coming back. Your practice can grow again. And it will grow again if you build growth into your recovery plan. One of the best ways to build growth into the day-to-day operations of your practice is to offer services that generate repeat visits and recurring revenue. Here are three ways you can promote recurring revenue in your practice.

Offer and regularly promote teeth whitening.

 

3 Ways to Create Recurring Revenue for Your Practice

 

People aren’t always coming to our dental practice to receive treatment. They're not always coming in to improve their dental health. Often, they’re coming to make their smile shine brighter. And while many practices offer teeth whitening, many still do not. Of those that do, many leave a lot of opportunity on the table by not promoting it consistently. If you fall into either one of those categories, now might be the time to start offering or promoting your teeth whitening.

Teeth whitening is easy to do.  It's nice and quick and can create a great source of recurring revenue for your practice. It might be a low-ticket offer, but it can bring in a high volume of patients. And it can add additional revenue opportunities from existing patients who might have no idea how easy it can be to leave your office with a bright white smile.

Teeth whitening services can be very helpful in growing many parts of your practice, too. You could offer a deal for a first-whitening. Or you could offer it as a free add-on service for high-value procedures.

But teeth whitening is also just a great add-on service you and your team can offer all patients who come through the door. They will leave feeling better about themselves while you enjoy being able to grow your practice and earn recurring revenue from future whitening sessions.

Conduct oral cancer screenings.

 

3 Ways to Create Recurring Revenue for Your Practice

 

Preventative care in dentistry takes many forms. Hygienists can find periodontal disease before it progresses. They can offer treatment methods to preserve a patient's gum health and subsequently preserve their heart health. Dentists can extract teeth in order to avoid crowding as well as the pain and dental issues that will result from the crowding. 

All of those things can lead to health problems down the line, which helps patients in many ways. But we can also help patients while growing our practices and adding recurring revenue to our practices by conducting regular oral cancer screenings. 

Offering oral cancer screenings won’t only help save lives, but it’ll help you create recurring revenue for your practice. Patients often readily agree to screenings and both you and your patients sleep easier knowing you're helping them catch issues early.

Create a dental membership program.

 

3 Ways to Create Recurring Revenue for Your Practice

 

Offering membership plans for your dental practice is a great way to better serve your patients while simultaneously generate recurring revenue for your practice.

Dental membership programs give patients an alternative to insurance, which often gets in the way of dental care instead of helping patients get better dental care. Frequently, the complications of dental insurance causes many patients to pay more out-of-pocket than they should. Many times, patients choose to forego treatment they need for financial reasons.

With dental membership programs, you can offer patients more choice and freedom with their care while simultaneously generating regular monthly income for your practice. This will be especially important for patients who lose their insurance and need an alternative way to get the care they need.

What options have you implemented in your practice to unlock recurring revenue?

There are many ways to strengthen a dental practice. You can invest in leading your dental team well. You can invest in Facebook marketing for your dental practice. And you can build dental marketing funnels. The list goes on. But some of my favorite ways to strengthen a dental practice are the ones that simultaneously help patients improve their health while generating recurring revenue from your practice. These three strategies can help you do both of those things in your practice. What are you doing to unlock recurring revenue?

And, if you want more help improving your business, join me and thousands of other practice leaders in my free Delivering WOW Facebook community!

 

Why You Need to Invest in Team Training with Laura Hatch

Why You Need to Invest in Team Training with Laura Hatch

As dental professionals, we all want to provide the best care possible for our patients. But, it’s not just about your capability and skill as a dentist. Delivering ‘WOW’ to patients starts with the front office team and making sure patients have a great experience from the moment they schedule an appointment to the moment they leave the practice.

So, how can you make sure you’re delivering a WOW experience to each of your patients?

Joining me on this episode of the Delivering WOW Podcast is Laura Hatch, the Chief Vision Officer at Front Office Rocks. Laura is committed to learning how to manage and empower team members. She is a Fellow of the American Association of Dental Office Managers, a national and international speaker for dental authorities like AADOM, Patterson, and Mid-Atlantic Dental Society, and has been recognized as one of DPR’s Top 25 Women in Dentistry for 2016.

She and her team at Front Office Rocks help dental practices train their teams in a way that makes sense for them. They focus on patient retention and carry out training online through videos and webinars, which means you can train your entire team whenever and wherever your staff learns best, desktop, phone, or tablet.

 

Why You Need to Invest in Team Training with Laura Hatch

 

In this episode, we discuss:

  • Tips to improve training processes in your practice
  • Why you should always schedule a time for training
  • The importance of investing in training
  • Why investing in your team is the best investment you’ll ever make
  • The connection between the front and back office of your practice

 

Why You Need to Invest in Team Training with Laura Hatch

 

Want to learn more about Front Office Rocks and their training? Visit their website and discover how they can help change the way you train your team!

Don’t forget to grab a copy of Laura’s book, ‘Step Away from the Drill: Your Dental Front Office Handbook to Accelerate Training and Elevate Customer Service.’

To watch a video trailer of the episode, hit play below:

 

How to Create a Dental Membership Program with Jordon Comstock

How to Create a Dental Membership Program with Jordon Comstock

Are you thinking about creating a dental membership program for your patients?

Dental membership programs can help dentists better-serve their patients. But, this type of dental membership can also help generate predictable recurring revenue for your practice and in this episode of Delivering WOW, you’ll find out how.

I’m joined by the founder and CEO of BoomCloud, Jordon Comstock. BoomCloud is a dental membership software company that enables dentists to reduce dependence on dental insurance by creating an in-house membership program for their practice. They make it easy for dental practices to administer membership programs that generate recurring revenue, attract uninsured patients, retain patients and help increase case acceptance.

 

How to Create a Dental Membership Program with Jordon Comstock

 

In this episode, we discuss:

  • How BoomCloud helps dental practices build dental membership programs
  • How a dental membership program can help you to create and maintain an additional income stream for your practice
  • The benefits of building a dental membership program
  • Why patients want to sign-up for dental memberships
  • The problem with traditional dental insurance companies
  • How a dental membership can reduce your dependence on third-party insurance companies
  • How dental memberships help to increase patient loyalty and retention
  • A brief overview of monthly and yearly pricing plans

 

How to Create a Dental Membership Program with Jordon Comstock

 

To find out more about creating Dental Membership Programs with help from BoomCloud, visit their website or email Jordon directly – jordon@boomcloudapps.com

You can also download Jordon’s eBook – How to Create & Grow a Dental Membership Program.

 

Check out this short video trailer of the episode below:

How to Promote Safety When Reopening a Dental Office Post COVID-19

Reopening a dental practice post COVID-19 is a welcome event. But while opening the doors is a welcome event, it's not as simple as opening the doors and getting back to normal.

We have new guidance to follow. We have new demands from our government, team members, and even patients. Expectations of our practices have never been greater. Our patients need to be confident that they are safe in our offices. Our team members need to as well. Thus, we must take very deliberate steps to ensure our practices are a safe, welcoming place for everyone.

We've been monitoring the best and latest information for you to help you successfully reopen your practice. Here are key steps to minimize health risks when reopening your practice post COVID-19.

Prepare Your Dental Practice for New Oversight and Regulations

 

How to Promote Safety When Reopening a Dental Office Post COVID-19

 

Regulations and oversights used to move slowly. COVID-19 changed that. In a matter of days, we were told to cancel elective dental procedures. That forced many dental practices to close completely. Others were open only for emergency visits.

As we reopen, consider whether you want to perform emergency procedures or even virtual consultations should COVID-19 flare up again. Put a plan in place should regulations return over the summer months or even next fall or winter. Will you perform emergency procedures? Will you conduct virtual consults? If so, how? Who will handle those? Will you promote that your office is open for emergencies and virtual consultations? If so, have your messaging in place so you can get started quickly.

Similarly, connect with communities of practices, like the Delivering WOW Dental Hangout Facebook group. There, you can connect with other practices navigating the post-COVID-19 world. You can share resources and information to maintain flexibility and be in a better position to navigate any future disruptions.

Establish Additional Safety Procedures for Post-COVID-19 Heath Risks

Review the ADA Interim Guidance for Minimizing Risk of COVID-19 Transmission. In there, you will find guidance for minimizing risks before dental care starts, during dental care, and after dental care is provided.

For example, before dental care begins, the ADA recommends you address the following three issues.

1. Dentist and Dental Team Preparation

We must have procedures in place to ensure the safety of the staff. This includes ensuring all dental health care personnel have received their seasonal flu vaccine. Any team members experiencing influenza-like-illnesses should know to not report to work. Those who are of older age, have pre-existing, medically compromised conditions, or other high-risk qualities should take extra precautions.

Practices must also ensure team members self-monitor, check their temperatures, and remain alert to symptoms of COVID-19.

Other preparation suggestions include:

  1. Being diligent in ordering personal protective equipment. These items may be in short supply from time to time.
  2. Removing magazines, reading materials, toys, and other objects that may be touched by others and which are not easily disinfected.
  3. Printing and placing signage in the dental office for instructing patients on standard recommendations for respiratory hygiene/cough etiquette and social distancing.
  4. Scheduling appointments apart enough to minimize contact among patients.
  5. Preventing patients from bringing unnecessary companions to their appointments.

Together these preparations will minimize the spread of COVID-19 for everyone in the office. Communicate these procedures to all staff and patients so they can comply. They will also be comforted that you are taking these precautions.

2. Screening for COVID-19 Status and Triaging for Dental Treatment

While minimizing the spread is important, the ADA also recommends putting in place screening and Triaging procedures.

Specifically, the safest way to reopen is a phased approach, focusing only on emergency or urgent care.

While doing so, the ADA suggests making every effort to interview patients by telephone, text, or video before their visits. Utilize these COVID-19 interview and assessment guidelines from the CDC when interviewing patients. Review the ADA interim guidelines for how to handle patients with various symptoms. The ADA recommends that only asymptomatic patients, patients who have tested negative for COVID-19 infection, or recovered patients (after 3 days since the resolution of signs and symptoms) be seen in dental settings.

3. Take precautions upon patient arrival.

When a patient arrives, permit them to wait in their personal vehicle. Communicate this policy before the appointment.

Ensure team members keep adequate supplies to reduce the spread of germs, such as appropriate hand rum, tissues, and no-touch trash receptacles.

Take precautions during dental care.

 

How to Promote Safety When Reopening a Dental Office Post COVID-19

 

The ADA recommends taking extra precautions during dental care, as well, including the following.

1. Adhere to both Standard and Transmission-based Precautions and Personal Protective Equipment (PPE).

Standard precautions are the minimum infection prevention practices. This includes:

  1. hand hygiene
  2. use of PPE
  3. respiratory hygiene/etiquette
  4. sharps safety
  5. safe injection practices
  6. sterile instruments and devices, and
  7. clean and disinfected environmental surfaces.

In addition, implement transmission-based precautions, such as:

  1. patient placement (e.g., isolation)
  2. adequate room ventilation
  3. respiratory protection (e.g., N-95 masks) for team members, or
  4. postponement of nonemergency dental procedures.

The ADA also recommends replacing PPE frequently, with surgical masks being replaced between each patient. Wear face shields to protect yourself, especially during procedures likely to generate splashing or spattering of blood or other body fluids.

2. Adjust clinical techniques.

Ensure all team members review the ADA's guidance for clinical techniques that minimize risk of infection. These include guidance about handpieces, equipment, disinfectants, and taking other important precautions during treatment.

3. Address suspected unintentional exposure quickly and schedule appointments to minimize risk.

Follow CDC recommendations in the event of suspected unintentional exposure. This includes having instructions on hand regarding when and where to go for testing. Include information about how to justify the need for testing and how to contact the dental practice to report results. If a test is positive, the office needs to report the exposure to all team members or patients at risk.

Additionally, schedule appointments to minimize risk. For example, the ADA suggests aerosol-generating procedures should as the last appointment of the day.

Put post-dental care procedures in place to increase safety.

Put policies in place to ensure safety post-dental care. This includes both practice procedures in between patients as well as adjusting post-operative instructions for patients.

1. Enhance safety procedures in between patients.

While practices regularly engage in cleaning between patients, take extra care to reduce transmission risk. This includes cleaning or replacing PPE and disinfecting non-dedicated and non-disposable equipment.

2. Update post-operative instructions to patients.

Review the latest guidelines regarding appropriate post-operative treatment. For example, there is controversy regarding whether ibuprofen is appropriate to take in light of data suggesting it might harm patients with COVID-19. Thus, you might consider recommending other medications to manage pain in case a patient has COVID-19 but is asymptomatic.

Teach team members to protect themselves and their families after work.

 

How to Promote Safety When Reopening a Dental Office Post COVID-19

 

The ADA suggests team members should change from scrubs to personal clothing before returning home. Upon arriving home, they should take off shoes, remove and wash clothing, separately from other household residents, and immediately shower.

These activities will help reduce the risk that a team member brings COVID-19 to their families.

How are you preparing to reopen your dental practice post-COVID-19?

While reopening your dental practice post-COVID-19 is exciting, it must be done with safety in mind. Not only will that protect you, your team members, and your patients but it will also help you make everyone feel safer in your office.

How are you preparing your practice to be reopened? Let us know in the comments or in like the Delivering WOW Dental Hangout Facebook group.

 

 

2 Daily Team Member Challenges and How to Solve Them Now

Running a dental practice is a team effort but, as dentists, sometimes it feels like we’re doing all the work. The reality is, that’s not the case. In fact, your practice wouldn’t be as amazing as it is without your team members contributing greatly. Your practice might not feel amazing right now. But with a few simple shifts, you can experience incredible growth and fulfillment. 

While these challenges are important to overcome in any environment, now is an even better time to help get them done. The covid-19 crisis, and the resulting pause to our practices, gives us an unprecedented opportunity. During this pause, work on putting simple strategies in place to come back stronger and with an even more productive and motivated team.

Here are two daily challenges many practice owners express and how to solve them.

“My team member isn’t getting done what I want them to get done on a daily basis.”

 

2 Daily Team Member Challenges and How to Solve Them Now

 

With this one, sometimes the cure is a dose of hard truth. When this feeling comes up, are you sure the issue is with the team member? To find out, ask yourself, “What did I not do to make this person as good as they could possibly be in their position?”

Oftentimes, frustrations cause us to only focus on a team member's mistakes. That causes us to think about taking measures to replace them. When that happens we need to take a step back, take a deep breath, and remember the value of that team member. They’ve surely done a lot of amazing things for your practice. If not, it's possible they need to be transitioned out to protect the rest of your team. But many team members just need better direction and management from us.

A great way to point your team member in a better direction, and ensure they get done what you want them to get done, is to create a task list. Reprioritize their responsibilities. When you do this, you might even realize that your current expectations are unrealistic. You might be asking them to do too many things. You might be asking them to do low-value tasks that cause high-value tasks to go undone. Or, you might ask them to do things that are too difficult for them to do.

Create a realistic, prioritized task list that has your team member focusing first on what you want them to get done every day. That way, they’ll get the high-value items complete first. They’ll also be much happier and motivated. They aren’t being given a daily list of duties that leaves them feeling unproductive and overwhelmed.

“My team members aren’t implementing my processes.”

 

2 Daily Team Member Challenges and How to Solve Them Now

 

When you strive to deliver a WOW experience to patients, you’re going to do unconventional things. You'll hand patients warm towels when they come in or offer them gourmet coffee. You might spend a whole lot of money to get all these processes put in place. And then you might get annoyed when you realize your team members aren’t giving the patients what you want them to give them.

If your team members aren’t implementing your processes, educate them as to why they need to put those processes in place. To use the example of handing out warm towels, explain that patients come back to your practice for the experience rather than the dentistry. Talk about how this motivates people to get dental care they need and improve their health. Your team will be more motivated knowing handing out towels helps people avoid big health issues in the future. All of your processes can be tied to a motivating positive outcome. Your team members will begin to see the importance of them. 

Motivate them further by telling them that increased productivity will result in an increased bottom line, which will result in them getting bigger bonuses. Dangling the carrot of a big bonus is an incentive many dentists use when trying to get the best work from their team.

What issues are you having that we can help you with?

 

2 Daily Team Member Challenges and How to Solve Them Now

 

Are your team members regularly completing their tasks or following procedures? If not, ask yourself whether a shift in the way you lead them is the answer. And try these tweaks to the way you lead them. They might be just what you need to take your practice to new heights.

If you want more help with building a WOW practice, join the Delivering WOW Platinum Coaching Program where you can access top training and coaching from experts in all facets of running a high-growth dental practice.

 

How to Become a Better Leader with Dr. Ankur Gupta

How to Become a Better Leader with Dr. Ankur Gupta

Do you want to learn how to become the best leader for your dental team? If you’re nodding yes, you’re going to learn a lot from this episode of the podcast, where I’m joined by Dr. Ankur Gupta.

Dr. Ankur Gupta completed his General Practice Residency in 2005 and built his dental practice soon after. In the beginning, he thought his success and the success of his practice was inevitable. However, his plan went up in smoke as he watched his practice flounder and finances become unpredictable. In an attempt to turn things around, he tried personal and professional “experiments” in self-improvement.

Nowadays, Dr. Ankur Gupta enjoys excellent new patient numbers, case acceptance, a solution orientated dental team, and so much more. He even shares his knowledge and helps other dental professionals across the country implement practical step-by-step strategies to help them see the same success.

 

How to Become a Better Leader with Dr. Ankur Gupta

 

In this episode, we discuss:

  • What Dr. Ankur Gupta is known for
  • How to become a better leader
  • Why good leadership is important within your dental practice
  • The importance of showing your team appreciation
  • How to do an annual evaluation of your team members
  • Why every practice owner needs to create a “dream team” vision

 

 How to Become a Better Leader with Dr. Ankur Gupta

 

If you’d like to learn more about Dr. Ankur Gupta and his seminars, please visit: https://drankurgupta.com

 

Check out this short video trailer of the episode below:

How To Plan For Financial Freedom with Ryan Lee

How To Plan For Financial Freedom with Ryan Lee

On the Delivering WOW podcast this week I’m thrilled to be joined by Ryan Lee, a Financial Advisor and the Co-Founder of Cashflow Tactics, who in an interview recorded before the recent pandemic, reveals how dentists can grow their practice, escalate personal wealth and reach a level of financial freedom.

Cashflow Tactics empowers those seeking a life of financial independence with the tools and strategies necessary to grow wealth, build cash flow, and create financial freedom. Together, Ryan and I talk about why it’s so valuable and important to take a strategic approach towards gaining financial freedom. ​​Ryan also shares some cashflow tactics to help maximize personal wealth while growing your dental practice at the same time.

Now is a time to focus on the future, for you and your business, and I truly hope you will find these strategies useful.

 

How To Plan For Financial Freedom with Ryan Lee

 

In this episode, we discuss:

  • What Ryan Lee is known for and how he helps practice owners and dentists stimulate cash flow
  • Why it’s so important to strive towards financial freedom
  • How to develop a strategic approach to help you increase your income
  • The difference between production, collection, and profit
  • Why you need to be intentional about increasing cash flow
  • How Ryan and his team at Cashflow Tactics empower people with money
  • Understanding that money is just a tool and you just need to learn how to use it

 

 How To Plan For Financial Freedom with Ryan Lee

 

To find out more about how Cashflow Tactics can help you gain financial freedom using the Financial Freedom Formula, head over to: https://cashflowtactics.com/wow

 

Check out this short video trailer of the episode below:

Why Every Practice Should Participate in Charitable Initiatives 

Why Every Practice Should Participate in Charitable Initiatives

Most dental professionals went into the business of dentistry to improve the lives of people who require dental care. So, naturally, we care about helping those in need. But we can use that same desire to make an impact on individuals, our communities, and the world.

These days, charitable initiatives can make more of an impact than ever. Coronavirus is putting everyone through so much stress, and some people could really use help—and hope—right now. It's not hard to get involved in something that will make a positive impact. You could do something as straightforward as sponsoring virtual events. Or even attending virtual events yourself—like hosting a contest to give dentistry to those who need it but struggle to afford it when it's safe to do so. You could even do things outside of dentistry, such as shopping for vulnerable people until it's safer to shop for themselves.

Many of the best and most successful practices regularly participate in charitable initiatives and other ways of giving back. Not only are these great for the world but they are also good for business. Here are just two of the benefits many practices see when they invest in doing good for the world.

Attract and Retain Ideal Team Members

 

 Why Every Practice Should Participate in Charitable Initiatives

 

Those who are passionate about what they do, and aren’t just going through the motions, are the team members you want to attract and retain. But it’s hard for some team members to be passionate about what they do when they don’t feel like they’re a part of something bigger.

An ideal team member is filled with ambition from head to toe. But this ambition often makes them want to make a bigger impact than what’s happening within the walls of a dental practice. So, offer charitable initiatives that can help team members make that impact. If you do, your ideal team members will hear about it and will be applying for a job at your practice in no time.

It’s appealing to potential team members when they are looking at your job listing. It’s also motivating for them once they start working at your practice. They can wake up every day with a smile on their face. They can get out of bed knowing they’re changing the lives of patients more than most dental professionals. They're not just helping them get the dental care they need, but they're working for a practice that's going above and beyond to give to the greater good. That’s sure to keep them around.

Getting everyone to have a smile on their face because they’re changing the world could make your team go from good to great. Some average team members might evolve into amazing team members from that extra motivation and morale. They'll work harder because they have a renewed passion for what they’re doing. Nothing makes a job more special to your team members when they know they’re there for a cause, not just a paycheck.

Attract and Retain Ideal Patients

 

Why Every Practice Should Participate in Charitable Initiatives

 

Corporate practices typically offer cheaper services. But one of the biggest reasons patients choose your practice even if it's more expensive is that they align with your purpose and have a much better experience. When you have a brand that is known for giving, people are more willing to use your practice. And if they're deciding between two independent practices, the one that gives them the best experience and gives back to the world has a big advantage.

You can also attract patients through the specific initiatives you support. You can meet patients at events. People can see your practice listed as a sponsor. And current patients will be able to talk about your practice to their friends, family, and colleagues in a way other practices' patients cannot. 

Moreover, patients who appreciate your charitable side are likely to be even more loyal because of the bond you form through your charitable efforts. They will know their dental visit is about more than just teeth; they’re joining a movement with you.

In today’s society, people are begging for meaning—they’re begging to be a part of something that matters. By having charitable initiatives in place, you enable your patients to be a part of something that matters just by getting treatment from you. That’s a connection that will make them raving fans of your practice and they’ll come back time and time again.

What charitable initiatives could you invest in?

 

Why Every Practice Should Participate in Charitable Initiatives

 

Find something you’re passionate about and see what charitable initiatives you can get involved in. By doing so, you will create a tremendous win for everyone impacted by your generosity while improving your practice for your patients, team members, and you.

If you want help with growing your dental practice, join the Delivering WOW Platinum Coaching Program where you can access top training and coaching from experts in all facets of running a high-growth dental practice.

How to Set Your Hygienist up to Reach Peak Productivity

How-to-Set-Your-Hygienist-up-to-Reach-Peak-Productivity

You can’t run a practice alone. That’s why you need to find the best team members you can get to support your vision and help you build the practice of your dreams. Every team member plays an important role.

If your front office member isn’t delivering WOW customer service, you won’t get as many appointments scheduled. If your dental assistant isn’t going above and beyond to give patients a WOW experience, they won’t become raving patients. When any team member falls short, your practice won’t be as amazing as it can be.

One team member that directly impacts the growth of your practice is your hygienist. Hygiene is one of the most important factors in the profitability of your practice—30% of your revenue will come from hygiene. That’s why you need to do these things to set your hygienist up to reach peak productivity.

Make sure the hygiene schedule is productive.

 

How to Set Your Hygienist up to Reach Peak Productivity

 

Oftentimes, your scheduler will block out a whole hour for your hygienist to treat a patient. And, oftentimes, your hygienist will finish treating them before the hour is up. You don’t want there to be periods in between appointments. It's an unproductive day if they spend portions of it sitting around, bored, and twiddling their thumbs. It doesn't matter if they're only doing that for thirty minutes or ten minutes. That unoccupied time is going to add up to a lot of lost revenue.

So, make sure there are no gaps in time. Make sure your hygienist is getting as many patients in their chair as they can with the time allotted. Getting more patients in their chairs means better productivity. Better productivity means better profitability. Better productivity and better profitability mean better practice growth.

However, don’t overwork your hygienist. You don’t want them overwhelmed and laboring until they get so stressed they up and quit.

Train your hygienist to explain a patient’s needs to you before you evaluate them.

Train your hygienist to share a patient’s medical history with you and explain their needs immediately when you come in to check on them. That way, you aren’t coming in and poking around the patient’s mouth for a few minutes to determine what treatment they need. You can speed things up by having your hygienist explain the issue at hand so you can direct your time and focus toward it right away and save time.

Teach your hygienist the right communication skills. 

 

How to Set Your Hygienist up to Reach Peak Productivity

 

It can get monotonous for your hygienist to constantly do the same thing every day. But there's a way to boost the treatment experience for both your hygienist and their patient. It's all about learning the right communication skills.

Teach your hygienist to use the right words when discussing treatment. Encourage them to converse with the patient in a natural way rather than speak dentalese. Show them how to make the patient feel like a VIP. This will lead to a connection between your hygienist and patient that will spice things up. It'll make the time more enjoyable for them both. That smooth relationship will result in increased case acceptance from patients and increased engagement from your hygienist.

Allocate a bigger budget for optimal dental-hygiene instruments.

You want integrity in your dental tools if you want to provide the care your patients deserve and make your job easier. Part of that is sharpening your instruments on a regular basis and keeping good care of them so they can last longer. But you can’t use your dental instruments until they’re rusty.

Put yourself in the shoes of the patient: would you want to be treated with dull, old instruments? Now put yourself in the shoes of your hygienist. Would you want to have to use dull, old instruments to treat a patient? It’s like giving someone a butter knife to cut a steak! It’s a great way to get carpal tunnel, that’s for sure. Make it easier for your hygienist to treat patients efficiently by giving them optimal dental-hygiene instruments.

Have everyone on your team use scorecards.

Every dentist has a vision they share with their team and, if they don’t, they should develop one. But if your team members aren’t measuring anything, how do you know where you’re going? That’s why every team member, especially your hygienist, needs to be using scorecards.

 Is your hygienist helping your practice reach peak profitability?

 

How to Set Your Hygienist up to Reach Peak Productivity

 

If your hygienist isn’t doing these things, then money could be flying out your back door. You can make your practice a whole lot more productive just by making these simple adjustments.

 If you want more help with getting practice to be as productive as it can be, join the Delivering WOW Platinum Coaching Program where you can access top training and coaching from experts in all facets of running a high-growth dental practice.

2 Ways to Get Your Team Started off on the Right Foot Every Morning

Your team needs to start off every morning the right way if you want the amazing results you deserve. If you aren’t doing morning huddles, you should; they’re one of the best ways to get your team to do their best work every day.

We can work towards our vision by sharing our objectives with our team, and this can be done easiest during the morning huddle. But even if we meet every morning, sometimes we can find that our team still isn’t doing their best work. Believe it or not, it’s usually because one of your team members is upset — and their negativity is contagious. Their sour mood has a huge impact on your patients and other team members.

Your team is your family. The key to getting them started off on the right foot every day is being there for them through thick and thin. Here are two ways you can ensure they’re feeling in good spirits every morning.

1. Focus on how your team members are feeling during the morning huddle, not the numbers.

 

2 Ways to Get Your Team Started off on the Right Foot Every Morning

 

It’s great to monitor KPI’s and make adjustments during your morning huddles. But that’s not the only thing you should be focusing on. Measuring stats should only be a small part of the meeting. Designate the majority of the huddle to check in with how your team is feeling.

If one of your team members is grouchy, it’s going to breed drama. It's going to put a dark cloud over your practice where everyone is in a bad mood. Energy vampires can ruin the mornings for everyone else.

So, in your team huddle, ask one question: “Who is not at ten today?” Encourage your team members to be honest about their current mood. If someone is feeling at three, then it’s up to the rest of the team to support them, build them up, and bring them up to a ten.

Even if everybody is at a ten, continue to support them by showing appreciation. It's demoralizing when you work your butt off at work and nobody ever shows that they appreciate you. You’ll feel like you aren’t worth anything to anyone. You won’t be enthusiastic about getting out of bed on a cold morning. It won't be exciting to make the commute into the office and interact with your team or do your job. But when your team members come in feeling like they’re a big part of the practice, they’ll be happy to get to work and they'll be more engaged.

2. Put the morning people upfront and the non-morning people in the back for the first hour of the day.

 

2 Ways to Get Your Team Started off on the Right Foot Every Morning

 

We all know someone who isn't a “morning person.” If you have a front desk team member who isn’t a morning person, get into a routine where they sit in the back for the first hour of the morning.

Have another front desk team member who is a morning person replace them for the time being. That way, the non-morning person isn't shooing patients away with an unhappy-looking face. They can remain productive in the back. Have them handle insurance or whatever other tasks they can do that doesn’t require interacting with patients.

Now, that being said, you wouldn’t put a hygienist up at the front desk. That’s not what they’re trained to do and it’d mean patients aren’t getting the treatment they need. But, if your hygienist is a non-morning person, tell your scheduler not to book the hygiene appointments in the first hour of the day. They can stay an hour later, instead, so you can still meet those productivity goals.

Is your team getting started off on the right foot every morning?

 

2 Ways to Get Your Team Started off on the Right Foot Every Morning

 

A lot of the time, you don’t know what’s going on at home that’s making one of your team members grouchy. They could be dealing with a really bad situation that’s spilling into their attitude at work. A loved one could be sick. Their newborn could be keeping them up all night. They could be going through a divorce. The possibilities are endless.

For some team members, the issue might just be that they're not a morning person. Regardless of what's going on in the lives of your team members, you need to be emotionally available. Being sensitive to the needs of your team members is the key to getting them started off on the right foot every day.

If you want more help with building a WOW practice, join the Delivering WOW Platinum Coaching Program where you can access top training and coaching from experts in all facets of running a high-growth dental practice.