How to Discuss a Treatment Plan With Your Patients

How To EXPLODE Your Dental Practice Right Out of Dental School

Treatment Planning — Presenting Your Plan to Earn a New Patient

Treatment Planning — Presenting Your Plan to Earn a New Patient

How to Increase Your Income Quickly

How to Find a Good Dental Team Member

How-to-Find-A-Good-Dental-Team-Member3

How To Build a Successful Dental Practice

How-to-Build-a-Successful-Dental-Practice

4 Ways Your Scheduler Can Help You Grow

Effective scheduling is one of the most important components of any dental practice. When done well, it can instantly boost productivity, profitability, and the return on investment for your marketing efforts.

Do you have a dedicated scheduler? If not, having one who is trained in four key growth strategies could be what your practice is missing. And if you already have a dedicated scheduler in place, here are the four growth strategies they should be doing to help you unlock your practice’s full profitability potential.

1. Use “block scheduling” to maximize productivity.

 

4 Ways Your Scheduler Can Help You Grow

 

A good scheduler will make sure you don’t end up with a scrambled schedule where you’re treating patients with different needs at the same time, hopping from one room to the other.

Instead, they’ll set up your calendar so you’re seeing patients with similar needs at the same time of day, scheduling patients for high-value procedures at the most convenient times, and using other block scheduling strategies to maximize productivity.

At my practice, we moved to a block-scheduling system that split our days into time blocks depending on the services needed by our patients. Our block-scheduling process helped us regularly meet up to 90% of our daily revenue goals before lunchtime.

Not only did profits grow, but everyone felt much less stressed, our schedule becomes much easier to manage, and we make sure we give each patient the quality care they need without anyone feeling overwhelmed.

2. Follow up with patients who have unscheduled treatment.

 

4 Ways Your Scheduler Can Help You Grow

 

Many practices have a long list of patients with unscheduled treatment. Not only is that list untapped production for your practices but it is also a list of patients with unmet dental needs. While some patients need to save up or secure financing for treatment, many simply forget to schedule treatment. They get on with their busy lives and their oral health needs to move down on their list of priorities.

Your scheduler should have a system in place for calling patients with unscheduled treatment. The system can be as simple as calling patients who leave without scheduling treatment. You could even prioritize patients with specific procedures you want to perform more of. Either way, your scheduler can help you fill your calendar by regularly contacting patients you know need treatment and getting them scheduled.

3. Make sure all patients are confirmed for the treatment they’ve scheduled.

 

4 Ways Your Scheduler Can Help You Grow

 

Missed appointments are not only an inconvenience but they represent a lost opportunity to get another patient in the chair. While confirmation is often automated, having a scheduler keeping on top of who is confirmed and who is not is key.

If someone has not confirmed, have your scheduler call them. They may have missed the email or text message. Or maybe they saw it and forgot to confirm. If they can’t make it, your scheduler can then call people with unscheduled treatment to fill the newly open appointment time and get the patient who can no longer make it scheduled for another time.

4. Track key statistics.

 

4 Ways Your Scheduler Can Help You Grow

 

An effective scheduler keeps track of key statistics for your practice. For example, they can keep track of and report the number of cancellations or no-shows. They can track the amount of time utilized per appointment.  And they can track the number of calls made to patients and new appointments generated. They can also track the number of new patients scheduled and how those patients learned about your practice. That can help you evaluate your marketing efforts and thank current patients for referrals.

Is your scheduler helping you grow?

If you do not have a growth-focused scheduler, you likely have significant untapped potential for your practice. Start utilizing these four growth strategies and you can quickly see more productivity for your practice.

If you want help training your scheduler to help you go, join the Delivering WOW Platinum Coaching Program where you can access top training and coaching from experts in all facets of running a high-growth dental practice.

Driven Dental Implant Marketing with Charles Biami

Driven Dental Implant Marketing with Charles Biami

Do you want to start attracting more high-value dental patients to your practice each month?  If so, you don’t want to miss this episode of the podcast. I’m joined by Charles Biami, the Founder and Chief Marketing Manager of Driven Dental Implant Marketing.

Charles helps dentists just like you attract and convert high value dental implant cases and he does it in a way that provides a consistent flow of new monthly patients. With Driven Dental’s deep understanding of patient needs and the dental industry, they have the experience, insights and know-how to help you drive 20+ qualified opportunities to your front desk each month.

Together, we discuss exactly how Driven Dental Implant Marketing can help drive more high-value patients to your practice. And, we give you some practical strategies to help you convert more patients over the phone.

 

Driven Dental Implant Marketing with Charles Biami

 

On the podcast we discussed:

  • What Driven Dental Marketing can do for your practice
  • How to target patients searching for dental implants online
  • How Driven Dental Marketing can help you convert more leads into patients
  • Why every dental practice should have an online chat service
  • Strategies to help your front desk team get more conversions over the phone
  • Why more dentists need to understand that marketing brings prospects, but it’s up to your team to convert those prospects into patients

 

Driven Dental Implant Marketing with Charles Biami

 

Want to learn more about how Driven Dental Implant Marketing can help you drive more high-value patients to your practice?

Head over to their website to learn more and if you’re ready to take it a step further, you can book a FREE strategy call with Charles about your practice, your marketplace and the steps you need to take to grow your implant practice.

 

Watch a short video trailer for this episode below:

 

 

 

Why Every Practice Leader Should Delegate More

Building a dental practice is challenging. We must deliver top-quality care to patients while simultaneously running a regulated business.

For those reasons and others, many dentists find themselves stressed and overworked. Eventually, something goes wrong. The natural reaction during times of stress is to roll up our sleeves and work harder. The mindset is that training people takes too long and delegating to untrained team members is too risky.

The truth is, practice leaders can’t and shouldn’t do everything in their practice. That’s why you have a team. If you don’t have the time to train your team or confidence to delegate to them, the solution is not to do more work yourself. The solution is to either find the time to train them or get help training them. Here are five reasons every practice leader should delegate more.

Delegating tasks frees up your schedule.

 

Why Every Practice Leader Should Delegate More

 

What would you do with an extra hour in the day? What about an extra two or three hours? Delegating helps you literally create more time in the day to do whatever you want to do.

What if you didn’t work fewer hours but your time became more flexibility to attend events for your kids, go out to lunch with your spouse, or exercise?

Unless you delegate, you will never be in a position to cut back on hours or shift your time around the life you want to build for yourself or your family.

Delegating helps you focus on what you do best.

Many dentists not only dislike admin work, but they’re also not very good at it. Other people excel at admin work. Thus, delegating tasks to someone who can do it better allows you to turn your attention to your highest-value activity, caring for patients.

Delegating helps you train other people.

 

Two Personal Brand Secrets and Why Reputation Precedes Revenue

 

One of the most common excuses for not delegating is that it’s quicker to do a task yourself than to train someone else to do it, review their work, and provide feedback. While that is often true for one-off tasks, it is very shortsighted for tasks performed regularly at your practice. With those tasks, delegating allows you to invest a little additional time upfront to save a lot of time down the road once your team member is able to complete the task with limited supervision.

Delegating helps build team members into leaders.

Team members will never become leaders if we don’t give them additional responsibilities and build a culture of delegation. When we give team members higher-level work and delegate important tasks to them, they learn more than only new skills. The example we set when we train them and delegate tasks shows them important leadership traits. And if we build a culture of strategic delegation, they will gain experience training and supervising others.

Delegating helps team members learn to collaborate.

 

Why Every Practice Leader Should Delegate More

 

Establishing a culture of delegation at your practice allows all the benefits of delegation to flow throughout your practice. It gives team members an opportunity to work together to complete tasks delegated to them. Your team members become resources to each other. They learn to support each other. They learn to find each other’s strengths and utilize each other’s strengths to complete tasks faster and better.

Do you need to delegate more in your practice?

Many practice leaders struggle unnecessarily because they feel they need to do everything themselves if it’s going to get done right. While that may be true in the short-term, over the long-term, it’s a recipe for disaster. You will become more stressed and overworked. And you will eventually burn out.

If you regularly feel stressed, overworked, or burned out, chances are you could benefit from delegating more in your practice. If you want help building a culture of delegation, join the Delivering WOW Platinum Coaching Program today. By doing so, you and your team will get access to top training and coaching from experts in all facets of running a practice. This gives you the systems, processes, and support you need to make delegating easier.

How to Get Your Team to Buy into Your Practice Goals

You’re a dentist. You’re a visionary. You have goals you want for your practice and you have a vision for what you want your practice to look like. While you might have a million ideas running through your head, you can’t expect your team to read your mind. And you can’t expect your team to have the same goals as you have. 

But that doesn’t mean you can’t have a team that passionately buys into your practice goals. Your team members can share your practice vision—and they can buy into helping you achieve them. To do so you will need to get them to buy into the possibility that your practice goals will help them achieve other goals that matter to them. By doing so, your practice goals will become personal to them and they will be motivated to help you achieve them. 

Here are three things you need to do to get your team to buy in and help you to achieve your practice goals. 

Share Your “Why” With Your Team Members

 

How to Get Your Team to Buy into Your Practice Goals

 

Instead of only talking about what you want to accomplish, talk about why practice goals are important. Even before introducing practice goals, talk with your team about your vision beyond achieving the goals.

Do you want to build a practice that gives back to the community? Do you want to build a practice where all team members can achieve personal goals and spend quality time with their family? Talk with them about why you want to achieve the goal. Only after they understand and agree that your goal is for noble reasons should you explain what your goal is and how you and your team will achieve it.

This is true for big and small goals. For big goals, you might say, “I have something exciting to share with you. It’s a vision for our practice, to make sure we all get home on time, get to take stress-free vacations, and give back to the community by supporting important causes and providing free dental care to people in need.” Your team will be much more interested in that than, “I have a plan to triple profits.”

For smaller goals, such as wanting to go paperless, you might introduce it by saying, “I have an idea to help make all our lives easier and eliminate a lot of busy work in the office so we can all focus on the parts of the practice we love most.” 

Starting that way and elaborating with all the benefits to them will help you communicate to your team why going paperless will help everyone. They’ll be more motivated to learn the software they need to learn to make the change for your practice to become paperless. More likely than not, they’ll be excited to go paperless because it will make everything so much easier.

Make Sure Your Team Knows How to Achieve the Goal

How to Get Your Team to Buy into Your Practice Goals

 

Getting your team members to understand the “why” is important. But if you stop there, the excitement and motivation won’t last long. Make sure you also work with your team members to find the simplest, most efficient, and best way to achieve your goal.

Take time to map out a suggested plan so you come to the discussion with an idea. Then, ask for their input so they can feel like a part of the process. You don’t have to accept all of their suggestions but listen to them—especially about things they do more frequently than you.

If your goal requires you to get 100 new patients within the next month, the “why” might be because you need the practice to make more revenue to support labor and overhead costs. But how do you do that? You could do it any number of ways. Marketing is an obvious first choice, but just saying “marketing” doesn’t tell anyone how to get 100 new patients. You need to ask “how” again. How will you market? Facebook ads would be a great start. We regularly attract dozens of new patients on a very small budget using Facebook. Keep asking “how” until you know exactly what each team member needs to do to help you achieve your goal. 

Let Your Team Know What Success Looks Like

 

 

How will your team members know when they have succeeded? For example, a goal of 100 new patients in a month might sound clear. But what if your Facebook campaign attracts 200 leads, 100 appointments, but only 50 patients who show up? That’s certainly progress but it did not help you achieve your goal. And it didn’t help you earn the revenue you needed.

Thus, once you get your team to understand why and how you will achieve your goal, reiterate what success looks like. In this case, success would look like having 100 patients show up for appointments. Being clear about that helps you and your team can know whether you are on track. If you’re two weeks in and you have 60 appointments but only 20 patients show up, you might be on track for 120 appointments but you’re only on track for 40 patients who show up. That gives you time to adjust your plan. Maybe you need to change your Facebook ad targeting. Maybe you need to add other marketing strategies. Or, maybe you need to adjust your ad copy or split test multiple ads to find better-performing ones.

You can’t get to where you want to go and know when you might need to adjust without knowing what success looks like. 

Get Your Team on the Same Page!

Once your team understands these three things, they’ll be ready to get on board with your practice goals and work hard to help you achieve them.

If you want help setting practice goals and getting your team on board with helping you achieve them, join the Delivering WOW Platinum Coaching Program where the best experts in the industry will work with you and your team to help improve every aspect of your practice.