How To Build a Successful Dental Practice

How-to-Build-a-Successful-Dental-Practice

3 Pieces to a Productive, Profitable Dental Practice

Growing a dental practice requires you to do a number of things. First, you need to set a vision and goals for your practice. That tells you where you want to go. Second, you need to develop a WOW culture to attract and retain the best team members possible. Third, you need to give every patient a WOW experience every time they visit your office. Fourth, you need to be profitable. If you are not profitable, you will not be in business very long.

I lay out these four steps—and more—in my book, Delivering WOW: How Dentists Can Build a Fascinating Brand and Achieve More While Working Less…. (which you can get for FREE right here—just cover shipping). Here are the three pieces to building a productive, profitable practice to support you and your team as you work to achieve your practice vision and goals and give patients a truly WOW experience.

1. Empowered, Accountable People

 

3 Pieces to a Productive, Profitable Dental Practice

 

You will never build a productive, profitable dental practice without having the right people on your team. Setting clear practice goals and a practice vision helps attract people who share your values. Building a WOW practice culture helps you keep your team engaged.

But making sure every team member has clear goals and the processes, systems, and tools to do their job well gets you profitable. In other words, once you have the right people on your team, you need to make sure they know what to do and how to do it. That's where the processes, systems, and tools come in—to empower, focus, and hold team members accountable for achieving their individual goals.

2. Processes and Systems

 

3 Pieces to a Productive, Profitable Dental Practice

 

Processes and systems help make everyone's jobs easier. They promote consistency in people's work and hold people accountable for doing tasks the right way.

One of my favorite systems to put in place is a dental practice scorecard. A dental practice scorecard allows you to see the most important numbers in your practice, in real time, and in one place.

In my practice, I have my scheduling coordinator pull the info into the scorecard. Every Tuesday we have a leadership meeting where we discuss the numbers from the scorecard. We have a system for her to pull the information and update the scorecard by Monday morning. That system holds her accountable for completing it and allows us to spot and address issues in real time.

For example, one of the most important metrics we track in my practice is our dentist's production per visit. If we set a goal of $700 per visit but see $400 per visit in our scorecard, we know we need to close that gap. One way to do that would be to do Invisalign or crown promotions to attract more patients for high-revenue services. We could also talk with the doctors about doing as much as they can in one visit so the patient gets their treatment faster and our production per vision increases. Over the longer term, we could send one of our doctors to a CE to learn how to perform higher-revenue procedures as well.

This system allows us to make a change right away and not wait a month or longer to see the overall numbers. And if we are hitting or achieving our goals, we can congratulate team members in real time, too.

3. Tools

 

3 Pieces to a Productive, Profitable Dental Practice

 

Finally, we need tools to help make the systems and processes easier and more efficient. Processes need to be very easy for your team or they will feel overwhelmed. One of my favorite tools to increase productivity and profitability is Dental Intel.

Dental Intel's software suite connects with your practice management software and pulls actionable data into one simple presentation. My team can pull everything we need for our scorecard in a matter of seconds. It has several other powerful features, too.

With tools, we need to be careful in choosing tools that help make our practice better that we have the resources to integrate and use well. Dental Intel is one that is both highly effective and easy to use.

With the right people in place and systems and processes to support them, having tools to make their work even easier is the final piece of the puzzle.

Do you have all three pieces to the productive, profitable, practice puzzle?

Way too many practices do not have all three pieces of the puzzle together. Some have great team members but lack the processes, systems, and tools to help them do their best work. Others have a strong team with processes and systems but no tools to make them easier. Once I had all three pieces working together, my practice growth skyrocketed. I worked less and made a lot more. And my team was supported and set up to succeed.

To learn more about building a productive, profitable practice, our team of expert coaches and training resources in our Delivering WOW Platinum Mastermind Program can help. You can also join my free Dental Marketing and Profits Facebook group, where thousands of dentists and I help each other build better practices.

Using Google Drive to Organize Practice Documents, Photos, and Monthly Bills

With so many documents, photos, and bills to manage, keeping organized can be a nightmare. We need to organize leadership files, patient photos, advertising assets, and more. We need to keep our accounting documents organized to make sure bills get paid. We need to keep training and development files up-to-date and accessible to everyone who needs them. And with many team members accessing key documents, it can be easy to get disorganized.

Google Drive can help you keep everything organized and make sure everyone is working from the best and latest information. Here are four steps to using Google Drive to make organizing documents, photos, and monthly bills easy.

1. Create primary folders within your main Google Drive.

 

Using Google Drive to Organize Practice Documents, Photos, and Monthly Bills

 

Google Drive is a cloud-based file storage and synchronization service. If you manage your practice email using Google, you already have a Google Drive account. If not, you can sign up for free. Google Drive allows you to control who can access documents on an individual level or by folder.

Once your account is active, set up folders for your primary practice categories. We set up folders for accounting, leadership, marketing, office documents, patient photos, and training and development. If we have special projects that are outside of those main categories, we will set up additional folders. If you use Asana to create teams and assign projects, you could match your folders to your project names to make it familiar for team members.

These main folders should make it easy for team members to know where to find and save documents. Invite team members to the folders they will need to access to make sure the right people have access to the right documents.

2. Create important sub-folders within your folders.

Sub-folders are an important part of getting and staying organized. Instead of putting all files relating to marketing in one big folder, organize the documents further using sub-folders, and sub-sub-folders. For example, within marketing, we have sub-folders for articles, Facebook ad examples, Google ad examples, images, swag information, and a few more.

We also have a main folder for photos. Within those, we have a sub-folder for patient photos. Within our patient photos sub-folder, we have further sub-folders for procedures, such as dental implant before-and-after pictures. Within that sub-folder, we have additional folders for each doctor. Within each doctor's sub-folder, we have folders for each letter of the alphabet.

That folder structure allows us to easily find patient photos by procedure, doctor, and last name.

3. Make sure everyone uploads all documents to the right folder or sub-folder.

 

Using Google Drive to Organize Practice Documents, Photos, and Monthly Bills

 

Once your folder structure is in place, make sure each team member stores documents in the right folder. Have one file system and one place for each type of document. This way, nothing can get lost.

This is especially important for keeping monthly bills organized. In my practice, we scan all bills into the computer. We then put them in sub-folders by month. For monthly bills, my team knows use the accounting folder, monthly bills sub-folder, and specific month sub-sub-folder.

4. Communicate about each document using Google Drive comments and Asana.

Google Drive's document sharing feature is helpful. You can create a link to each folder, sub-folder, and individual document that you can share with your team. If you need to communicate about a document, you can add a comment within Google Drive and tag the right team member to see the comment.

You can also use Asana to communicate by creating a task for the document within Asana, pasting the link, and communicating back-and-forth within the Asana task.

How do you keep files organized in your dental practice?

 

Using Google Drive to Organize Practice Documents, Photos, and Monthly Bills

 

If you do not have one place to organize your documents, Google Drive is a simple but powerful tool. You can add every type of file to Google Drive. You can add images, PDFs, Microsoft Word documents, Google Spreadsheets, or any other type of file. It helps you keep everything safe and in one place.

To learn more about getting organized and productive, check out the team of expert coaches, training, and resources we offer in our signature Delivering WOW Platinum Mastermind Program.

You can also join my free Dental Marketing and Profits Facebook group, where thousands of dentists and I help each other build better practices.

How to Create Teams and Assign Projects to Team Members Using Asana

Asana is one of my favorite tools to increase productivity in dental practices. It is the best way to collaborate with team members to manage key tasks and projects. You can easily get everyone on the same page and prevent key tasks from falling behind or not happening at all.

Asana keeps everything organized and sends automated email notifications to team members when they have something to do or a task they are working on gets updated. You can also send notifications to team members manually through Asana by tagging them in a post just like you would tag someone on social media.

If you have never used Asana before, you are only four steps away from the peace of mind that comes with knowing your most important tasks are organized, assigned, and on track.

1. Sign up for Asana to manage dental practice projects with ease.

 

How to Create Teams and Assign Projects to Team Members Using Asana

 

If you have never used Asana, you can sign up at Asana.com. Asana is a web-based program so you can access the secure platform from anywhere you have an internet connection. No need to stay late at the office to review progress and keep tasks on target anymore.

Asana offers a free version for small teams that do not need customized privacy settings. The free version lets you either keep information private to you or make it public to everyone on your team. For customized privacy settings, which I recommend, claim a free trial to the premium version. Customized settings allow you to choose exactly who has access to what information, instead of limiting it to nobody or everybody. When your trial expires, you pay a small fee per user. If you use Asana well, increased productivity will more than cover the fee.

2. Create teams for your practice.

The best way to manage projects is to make sure everyone knows exactly what they need to do and by when they need to do it. Asana’s “team” function allows you to do just that. Once you set up your account, you can set different Asana teams for different needs and assign team members only to the teams they need to access.

We suggest starting with five teams. First, create a team for your entire practice. There, you can share practice-wide initiatives, news, and information. Second, create one for training where you manage training activities within your practice. Third, create a team for accounting and finance. There your accounting and finance teams can manage information. Finally, set up a team for marketing where you can keep all your marketing materials and activities organized.

When you set up a team, choose a name, add a description, and then add email addresses for team members who need access. You can choose for the team to be hidden or public to the entire practice. Projects and tasks in a hidden team will only be visible to members of that team. Projects and tasks in a public team will be visible to all practice team members.

3. Create team projects.

 

How to Create Teams and Assign Projects to Team Members Using Asana

 

Once you create your teams, start creating projects for each team. As with teams, you can edit privacy settings for projects to be public or private only to select team members.

We recommend adding projects for the items you want to make sure happen in your practice. For example, you could set a project for your Team Leader Live Agenda, Training, 90-Day Planning, and Systems for your practice-wide team.

Having a Team Leader Live Agenda projects allows you to make sure your agenda is up to date. It also ensures your entire team knows what topics their team leaders are focusing on. Your Training project lets everyone know what training they must complete. The 90-Day Planning makes sure you set your 90-day goals and stay on track with tasks needed to achieve them. Finally, a Systems project organizes key practice systems in one place.

4. Create sections and assign tasks to the right team members.

Within projects you can create multiple “sections.” Sections function as additional ways to organize tasks by timeline or priority. For example, in your 90-day planning project, you could have three sections, one for each month.

Once you set any sections you need, you can easily create and assign specific tasks to team members. Each task is organized in one convenient thread where you can add a description, attach documents, assign a due date, communicate with team members, and even assign the task back and forth. All of your communications will be in one place, so you never have to waste time searching email or papers again. When a team member completes his or her part of a task, they can “assign” it back to you for review similar to volleyball players knocking the ball back and forth over the net. If you need them to adjust their work on a task, you can add a comment and assign it back. If it is complete, you can mark it as complete or assign it to another team member to add their part.

Are you ready to get more organized and productive than ever before?

 

How to Create Teams and Assign Projects to Team Members Using Asana

 

Asana is my favorite productivity tool for your practice. Once it is set up, creating and assigning tasks will be easier than ever. You can keep all tasks organized and on track from wherever you have an internet connection.

To learn more about using Asana to get more organized and productive than ever before, check out the team of expert coaches, training, and resources we offer in our signature Delivering WOW Platinum Mastermind Program.

If you want to join hundreds of practices that we've been helping on getting more productive and organized, please check out our upcoming Marketing & Practice Growth Challenge.

Find out more here — plus use the code CHALLENGE at checkout to get 20% off!

3 Types of Marketing Funnels to Implement in Your Dental Office

3 Types of Marketing Funnels to Implement in Your Dental Office

The power of marketing funnels for growing your practice is nothing short of revolutionary. Not only do they help you automate time-consuming conversations you or your team would normally need to do in-person or on the phone, but they can also help you test and refine marketing efforts without having to invest thousands of dollars and hundreds of hours. In short, dental marketing funnels help you make more money in less time while taking more control over the direction of your practice.

For these reasons and more, every dental office should implement funnels into their dental marketing plan. Here are three types of marketing funnels to add to your dental marketing plan to help you skyrocket your profits and patient numbers.

1. Dental Marketing Funnels Designed to Sell Additional Existing Services to Current Patients.

One of the easiest ways to increase your profitability is through offering additional services to current patients. This is because you’ve already broken down the four biggest barriers to business with them, including getting them to know, like, trust, and have already paid you money either directly or through their insurance plan. With those four barriers broken down, you don’t have to worry as much about getting their attention and convincing them that you’re trustworthy and likable enough to do business with you.

The only barriers you’ll have to break down through your funnel is the barriers they have with additional services that can benefit them.

To implement this type of funnel, follow this process for building a dental marketing funnel. Once you have that funnel set up, with a high-value piece of opt-in content, you can reach out to your current patients in whatever way you typically get the most engagement to get them to go to your squeeze page and opt in.

In many cases, this will be by email or a Facebook ad or event targeted to your patient list, but it doesn’t have to be. If your patients respond best to text messages or Facebook Messenger bots, send messages there letting them know you have a great free piece of information about the service you’d like to promote with a link to your squeeze page.

2. Dental Marketing Funnels Designed to Introduce New Services to Current Patients.

Another great way to grow your dental practice is to add new, high-profit services to your procedure mix and offer it to your current patients. Dental marketing funnels are a great way to gauge interest in new procedures and even pre-book appointments without investing thousands of dollars or hundreds of hours building a traditional marketing plan.

Not only are funnels more effective and affordable than traditional marketing, they can be tweaked and evaluated instantaneously with sophisticated statistics to let you know what’s working and what’s not working. It can even save you time and money by helping you test the appetite for specific procedures before investing significant time or money incorporating them into your practice.

To implement this type of funnel, all you need to do to is build your funnel for the procedure you’re considering adding and send your patients to squeeze page to opt-in, just like with the first funnel strategy for selling additional existing services.

3. Dental Marketing Funnels Designed to Attract New Patients

If your practice already has a robust procedure offering and high-revenue patients, a funnel to attract new patients into your practice might be the right next move.

One way to design this funnel is to present an offer, like a half-priced whitening procedure to anyone who comes in for a cleaning, and then introduce your practice to them in the funnel to build a relationship with them and show them why they should choose you as their dentist. By using a funnel to build a relationship with them instead of just letting them download a coupon, you can help reduce the risk that people who take advantage of the offer will come in just for the one service and move on.

Another way to design this funnel is to promote a specific procedure like dental implants or Invisalign. With these types of funnels you can attract patients for a high-value service and nurture the relationship in the funnel and by serving them well when you perform the procedure.

Here’s an example of an Invisalign marketing funnel you can customize to help you do just that!

Which of these funnel types will you implement first?

If you’re having trouble finding the time to consistently market your dental practice, start by implementing one of these dental funnels this week!

If you need help designing your funnel, follow the dental marketing funnel design instructions in this post and check out the team of expert coaches, training, and resources we offer in our signature Delivering WOW Platinum Mastermind Program. You can also join thousands of other dentists helping each other in my Free Dental Marketing and Profits Facebook Group!

How to Start Building the Life You Dreamed of When You Entered Dental School

Dentistry is a high-stress, high-risk profession. As a practicing dentist, I know how stressful our work can be.

Many of us got into this profession because we wanted to help people while earning a good living to support our families and fund a comfortable life.

When we entered dental school, we dreamed of brightening smiles, serving our communities, supporting our families, and enjoying a flexible lifestyle.

When we come out of dental school, however, most of us are hundreds of thousands of dollars in debt, and if we build or buy a dental practice, we add hundreds of thousands of dollars more to our debt burden.

In addition to the typical heavy debt burdens, many dentists struggle to balance growing regulatory oversight, overbearing insurance plan regulations, and unhappy patients.

All of a sudden, we can find ourselves close to a million dollars in debt and needing to work long, demanding hours six or seven days a week serving those unhappy patients and navigating those burdensome insurance companies just to stay afloat.

Years later, we’re exhausted, stressed, and often angry.

The idea of helping people, earning a good living, supporting a family, and funding a comfortable, flexible lifestyle is a distant memory.

We work more than we ever wanted to, and by the time the debt burden is paid, there’s hardly any money left. Our dreams are shattered and we feel helpless. By that point, our business plan is to hope someday something will change or that things will get better decades down the road when the student loans and practice debt are gone.

At home, a day when we spend even one hour with our family is rare. We miss milestones, sporting events, celebrations, competitions, award ceremonies, and more. Even during that limited family time, we’re often exhausted and distracted by the stresses of our practice.

It doesn’t have to be that way.

I know. I used to struggle, too, until one day I had a wake-up call. After missing one too many family events, I realized I had sacrificed the most important thing in my life—my family—for my practice.

That pushed me to hire a business coach to help me build my practice to support the reasons I went to dental school in the first place. I decided I would no longer hope that things might get better years or decades later. I decided to take control of my future and make it certain, and sooner.

Over a few short years, I built the practice of my dreams and no longer worry about missing important family milestones or events—and you can, too.

After hiring my first coach, I developed a six-part system that helped me build the practice of my dreams by taking control of the direction of my practice while delivering WOW experiences to everyone who walks through the door.

Since transforming my practice, I’ve trained hundreds of other dentists on how to utilize the six-part system to transform their practices, reignite the passion they once felt for dentistry, and build the lives they dreamed of.

Life is too short to spend the best years of your life overworked, stressed, and separated from the things that matter most.

The six-part Delivering WOW system works because it's designed to help you accomplish your goals and achieve your dreams.

The first step to building a WOW practice is to develop a vision for your practice. This forces you to dream big again and design your ideal dental practice. With your vision in place, you choose your practice culture that everyone in your practice will need to adhere to. From there, you set the rules, or core values for your practice, recruit and develop a WOW practice team, and put systems in place for common tasks so you can delegate tasks to team members. Having systems in place is the only way to build a practice that can run without your needing to be there and do everything yourself to ensure consistency and top quality.

With those things in place, the final step is to build and promote an irresistible brand that attracts the patients you want to serve most and keep them coming back and referring friends and family to you.

You’re not alone.

One thing most struggling dentists have in common is they’re trying to do everything on their own. From dental care to practice management, they have little to no help or support.

The most successful dentists, on the other hand, are surrounded with support and encouragement them from family, friends, coaches, organizations, and peers working on similar transformations.

Because of the transformative experience I had after hiring my coach and developing the Delivering WOW practice-transformation formula, I developed Delivering WOW U, a membership community to get the help and support you need to grow your practice, including Delivering WOW trainings, expert sit-downs, member workshops, live training sessions, and an interactive community of dentists supporting each other while implementing the Delivering WOW system to their practice.

It’s your turn to Deliver WOW.

No matter what your practice looks like today, there’s no reason you can’t transform your practice and start living the life you dreamed of.

If you need guidance, support, encouragement, and accountability to help you take control of your practice, make more money, work less, and start realizing the dreams you had when you entered dental school, our community of like-minded dentists is waiting for you.

2 Ways to Inspire Your Dental Practice Team Members

As we’ve discussed before, building your team holds a special place of significance in your practice. Having the right team in place helps you make more money in less time because it allows you to delegate administrative tasks to others and focus your time on building your business and enjoying what’s important to you outside of your practice.

When we last talked about how to build the right team to transform your dental practice, we walked through finding and testing candidates to make sure they fit the vision and culture of the practice you’re building. This included things like identifying qualities you need in each team member, such as a strong work ethic or good attitude, and incorporating your practice vision and culture into your candidate search.

By evaluating team members and candidates to ensure they share your vision for your practice, embrace the culture of your practice, and have the personal and professional qualities you need, you’ll help ensure you have the right people working with you.

Once they’re on board, however, it’s critical that you keep them inspired and motivated to do their best work on a consistent basis.

Even the most positive, hardworking team members can grow frustrated and uninspired over time. Because of that, it’s important to be intentional about designing your practice so it helps keep your team members inspired and working hard.

Here are two things you can do to help inspire them so you can be confident they’ll help you deliver a WOW experience to each and every patient, turn those patients to raving fans, and allow you to build a practice that helps you achieve your personal and professional goals.

1. Create clear systems and processes.

Some people are surprised that having systems and processes in place actually helps inspire team members. They think having more rules reduces satisfaction. That couldn’t be further from the truth. It’s not that the systems and processes inspire. It’s what having those systems and processes does that inspires and motivates your team members.

Without clear systems and processes in place, you’d have to do everything yourself to be confident it would be done consistently well or train people over and over again to do things that need to be done in your practice. That would be frustrating for everyone.

On the other hand, when you have clear systems and processes in place, you can train people once or twice on following the systems and processes, and then you can be confident they can perform those tasks instead of having to do them yourself.

Clear and documented systems and processes let your team members know exactly what’s expected of them. This sets them up for success and ensures they can do their job consistently well. That’s what helps keep them inspired and motivated. (It also reduces frustration on your part because things will be done right the first time and every time.)

2. Make sure your practice is about more than just teeth.

If your team members share your vision and get involved with community or charitable initiatives, it changes how they view their work. They’ll see an impact beyond the dental care and when people ask them what they do, they’ll connect their work to that greater impact.

When people ask how they like their job, they’ll light up and talk about all the great things your practice does beyond the teeth.

To promote this, regularly give back to the community through things like charity drives, donated or low-cost services, and more. Get your team on board. Reward them for participating. Have fun with it by recognizing their contributions on social media. Let them know that their great work allows your practice to make an even bigger impact.

Connect their work to a bigger story they can be proud of. In my practice, openly acknowledging how much my great and Spanish-speaking team member Mayra’s connection to the Spanish-speaking community helped us serve Medicaid patients who weren’t being served like the greater population helped keep Mayra inspired and motivated because she knew she was making an important impact. It also inspired other team members who helped serve those same patients.

What will you do to inspire your patients?

The key to personal and professional freedom lies in your ability to build a practice that can run without you.

Without inspired and dedicated team members, it doesn’t matter how hard you work, you’ll never be able to keep up, and you’ll never build a practice that helps you build the personal and professional life of your dreams. You’ll be stuck in the office all day, every day because you’ll have to do everything, every time.

Take a few minutes to identify how you can create systems and processes to help your team members take some work off your hands and to make their work part of something much bigger than fixing teeth.

A Two-Part Mindset Shift to Help Dentists Avoid or Overcome Burnout

It's no secret that dentists experience burnout at a higher rate than professionals in almost any other industry do.

Unless you get help or take action to do things differently, the constant pull between treating patients and running a business makes burnout a real possibility for any dentist. On top of that, growing regulatory and liability concerns create a high-pressure environment that looms over almost everything we do in our practices. In addition to the practice, regulatory, and liability concerns, we can't forget that we're human. Sometimes, we get so caught up in all the details of serving patients and running a regulated, higher-liability business that we forget to take care of ourselves; we lose ourselves amid all the pressures we feel on a daily basis.

These stressors push a lot of dentists out of practice altogether. Others go through life overworked, underpaid, unhappy, and depressed. It's no wonder dentists experience burnout so often.

It doesn't have to be that way.

With just two mindset shifts, you can start building a practice you love and position yourself to avoid burnout altogether, or overcome burnout you're currently experiencing. These two shifts work by helping you do two things that are critical to avoiding or overcoming burnout.

Two things these mindset shifts do to help you avoid or overcome burnout.

First, they help you change the way you view your roles as dentist and business owner. They give you a healthy perspective on your roles and responsibilities. This is important because many dentists view their roles in a way that promotes stress and burnout. By adjusting your vision of your roles, you can build better boundaries and structure in your practice. That will give you more control and help you reduce stress.

Second, these mindset shifts help you identify the parts of your practice that aren't in your control. This is important because it sets you up to emotionally let go of things you can't control. Letting go of things you can't control helps you focus on the things you can control, which makes you more effective in those tasks. Over time, this helps you achieve better results in less time.

When you're just starting out, take a few minutes each morning to review these two mindset shifts. Be intentional about keeping them top of mind throughout your day. As time goes on, you'll begin retraining your brain to be burnout resistant by reducing, eliminating, or outsourcing the most stressful parts of your practice.

1. Start viewing your patients as customers to serve instead of people to treat.

Seeing your patients as people to treat is problematic for two reasons. First, it defines the role of the dentist as someone who's only there to work on teeth. Second, it defines customer success in terms of treating teeth.

With that mindset, a dentist focuses all of their attention on the customer's teeth. As long as the treatment is professional, the dentist has done her job.

The problem with this mindset is, although it helps the dentist focus on caring for teeth, that skill is something every patient assumes their dentist has. They go to the dentist expecting the dentist to take good care of their teeth. If that's all you do, it creates a very forgettable, blah experience.

Shifting your mindset to view your patients as customers to serve, on the other hand, changes how you view your role as dentist and helps you look beyond the teeth. That mindset causes you to focus on every part of your patients' entire experience with your practice. When you do that, you improve every interaction about your practice, including patient intake, appointment scheduling, patient policies, customer service, and more.

This creates WOW experiences that your patients don't expect—and don't get from other dentists—which leads to much happier patients, more efficient and pleasant operations, and much less stress for you.

2. Treat your practice like a business and act like a business owner, not just a service provider.

Shifting your mindset from a service provider to a business owner is one of the best ways to avoid or overcome burnout because it causes you to get help and build efficiencies, so you don't have to do everything yourself.

The best way to scale your practice to run without you is to systematize everything about your practice. When your practice is systematized, your best practices are documented and shared with your team. This helps ensure anyone in your business can take tasks off your hands because they have step-by-step instructions from you about the best way to perform those tasks.

A systematized practice also makes more money because the dentists can spend their time on income-producing or other high-value activities and let salaried administrators perform administrative tasks at a far lower cost.

Treating your practice like you’re a service provider causes dentists to focus on doing too much work themselves, including administrative work on nights and weekends. Additionally, even if they have staff to help out, without documented best practices, their employees will be less efficient and inconsistent. That means the dentists end up working more, making less money, and giving patients inconsistent experiences. It's almost impossible to grow a practice like that, leading the dentists to constantly feel stressed and stuck.

Are you ready to lower your stress levels?

Avoiding or overcoming burnout starts with your mindset. Two of the best ways to start are to change the way you view your patients and your practice. With these two mindset shifts in place, you'll be well on your way to a more fulfilling and profitable practice!