Maximizing Your Marketing ROI with Dr. Anissa Holmes and Dr. Mark Costes

Maximizing Your Marketing ROI with Dr. Anissa Holmes and Dr. Mark Costes

This week on the Delivering WOW podcast I had a really good conversation with a very good friend of mine, Dr Mark Costes.  The podcast was totally impromptu, in fact, I was actually in my car when we recorded it.

For those of you who don't know Dr. Mark Costes, he is far from a typical dentist and dental coach. During his career, Mark has been able to start or acquire over a dozen successful dental practices during some of the profession’s most challenging times. Mark is the International and #1 Amazon Best Selling Author of the book ‘Pillars of Dental Success'. He is the founder of the Dental Success Institute, a company committed to helping dentists to achieve their full potential, while recapturing their passion for dentistry.

Maximizing Your Marketing ROI with Dr. Anissa Holmes and Dr. Mark Costes

On the podcast, we discussed:

  • How excited Mark and I both are to be attending and speaking at each other's summit's in the next 6 months – Mark is speaking at the Delivering WOW Summit on March 9-10 in Jamaica, and I am speaking at the Dental Success Summit April 6-7 in Phoenix
  • The story of why and how I decided to help as many dentists as possible with their marketing
  • The Facebook advertising support that we offer in Delivering WOW U – including our online course, our Bootcamp, and our recently launched ‘done for you' service
  • Why my word for 2018 is impact – I will be focussed on the ways that I can help as many people as possible which will largely be via online programs
  • The importance of having balance in your life
  • Why you need to have good people supporting you and you need to treat them well
  • Great ways to get started with dental facebook marketing

Maximizing Your Marketing ROI with Dr. Anissa Holmes and Dr. Mark Costes

If you aren't already a member of my free Facebook group please consider joining – there are over 10,000 dentists in there helping each other to grow their practices.

At the time of writing there is still time to get hold of one of the last remaining tickets for my Summit in Jamaica, March 9-10 – I would LOVE to see you there it's going to be amazing! click here.

Here's a short video trailer of our podcast episode:

Facebook Case study…. 36 shares and 53 new potential likes. Ad spend…$3.88!

So Krissy from Dr. Winn ‘s office and I had a quick chat last week about what really works to drive people to take action to come in as new patients.

Dr. Winn is a member of FBMastery.. and decided to delegate learning of Facebook to a member of his TEAM!

Look at the RESULTS!

-36 SHARES!
-33 Comments
-53 Likes (who she later invited to like their page)
-969 Post Clicks

Guess how much she spent???

$3.88!!!!

Here's the lesson:

Every time you create a post, you have to think “Is this something that would evoke emotion? Is it something that people will SHARE?”

AND

Once your post starts to get lots of likes, FB recognizes that it is a post users want to see.

So…

They push the post into more new feeds for FREE,  which will help to make your post go VIRAL…

So…

Of the 4891 people who were reached from this $3.88 ad, 2144 were paid and 2747 were organic (non-paid)!

Again 36 shares and the potential for 53 new people to like the page.

And…

To get to know you to come in as new patients.