When I look back on my evolution as a dentist and a business owner, all I can say is “WOW”! Every year I say that the next year will be the best year ever, and it always is. First I built a practice based on having strong core values and a unique office culture. Next, my TEAM and I put in systems of creating manuals and tracking and measuring everything. Then, once the systems were in place, we really worked on developing our brand.