As we’ve discussed before, building your team holds a special place of significance in your practice. Having the right team in place helps you make more money in less time because it allows you to delegate administrative tasks to others and focus your time on building your business and enjoying what’s important to you outside of your practice.
In this episode, I interview Tiger Safarov, of Zen Dental Supplies. We discus what it takes to be a successful entrepreneur, why Tiger decided to create a company that focuses on dental supplies inventory, what mistakes he sees practices making with their inventory management and more!
For most dental practices that hit a wall, the real reason is they’re just like everyone else. They’ve built an efficient practice that doesn’t stand out from the competition. Although that’s a great foundation upon which to build a thriving practice, it doesn’t give your patients a reason to go out of their way to make you their dentist. They won’t leave with a WOW! experience. They won’t tell their friends and family about your practice. And they won’t become raving fans.
In this episode we discuss where dentists should start, the core problem that dentists face with getting patients to accept treatment and why so many dentists are struggling to grow. We talk a bit about the importance the dental team, and their role in increasing conversions, the exact steps of the patient hand off and how dentists and their teams can structure the sequencing of steps in New Patient and Hygiene appointments to maximize treatment acceptance.
It's no secret that dentists experience burnout at a higher rate than professionals in almost any other industry do. Unless you get help or take action to do things differently, the constant pull between treating patients and running a business makes burnout a real possibility for any dentist.
One of the first things you’ll learn after making the decision to grow your dental practice is you’ll never scale your practice if you try to do everything yourself. If you want to grow, you’ll need help. Internally, this means finding the right team to transform your practice, so you won't have to do everything yourself. Internal team members can take tasks off your hands and help you document and implement systems to help your practice run without you.
In this episode we discuss where the magic begins....the front desk. We discuss how to find rockstar team members and how to get them to pour excitement and enthusiasm into the practice. We discuss the secrets to getting your team members to connect with your patients, and how by training your team, your practice will be more profitable and everyone will achieve more.
Building a successful dental practice can be stressful. Three of the top causes of stress for most dentists are heavy financial burdens (such as student loans), rising overhead (such as rent, salary commitments, and material costs), and operational stressors (such as needing to do everything yourself). Those other stressors can cause any dentist to burn out, unless they address them very intentionally. Here are three simple shifts you can make in your practice to combat these burdens, reduce your chances of burnout, and position you to make more money while working less.
When building a dental practice, most dentists know to hire team members like dental assistants, hygienists, other dentists, lab technicians, administrative personnel, and dental specialists like oral surgeons or orthodontists. Those team members help take care of day-to-day operations of your practice, so you don't need to do everything yourself. They’re vital to building a practice to run without you. They also provide the capacity for you to grow your practice because you can’t grow a practice unless you have the ability to serve more people. If you want to grow your practice exponentially, however, you need to have two other types of people involved.
In this episode, I interview Dr. Shawn Van de Vyver, a practicing dentist, who has discovered the benefit of using funnels and email marketing to attract new patients. In this episode, Shawn and I discuss email funnels as well as how you can use a combination of Facebook Ads and email sequences to build trust.